Consumer Personality

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Consumer personality in railway e-ticketing: conceptualization and empirical testing in Indian context

Consumer personality in railway e-ticketing: conceptualization and empirical testing in Indian context

Although the number of individuals buying products and services online continues to increase in India, managing the dynamics of exhibited behavior in terms of relevant consumer psychographics and demographics is a research area worth exploring. What leads a buyer to shop online as a research question has evoked a lot of interest both in academics and practice, although the findings appear to be fragmented and disintegrated. Online transactions are characterized by anonymity, lack of physical interaction, lack of control, great deal of uncertainty and potential opportunism. A critical analysis of existing as well as potential online buyers’ personality traits helps the marketer / service provider to design and execute the appropriate e-marketing strategies. Buyers’ personality factors play a key role in evoking the buyers’ intention and making a decision to participate in online transactions. This paper is an attempt to conceptualize consumerpersonality’ as a concept against the backdrop of ‘online buying’. The paper starts with the previous research expositions of consumer personality against the background of online buying. Thereafter, the determinants of consumer personality factors have been conceptualized and empirically tested on the samples taken from the Indian context. Online marketers / service providers need to understand the consumer groups’ basic personality traits that drive them to go for the online buying process followed by the actual buying of products / services. This paper is an attempt to conceptualize ‘consumer personality’, as a concept against the backdrop of ‘online buying’. The initial flow of discussion delineates on what are the individual personality traits or orientations that prompt the consumers to buy online; thereafter with the help of the identified consumer psychographics, a conceptual model of consumer personality is presented related to the online buying. Followed by the conceptual model, the results of an empirical study have been stated in order to connect the linkage between the conceptualized consumer personality variables and the intention of online buying. The objective of the study has been to explore the critical personality factors that influence the online buying decision of individual consumers, and to establish their causal impact, if any, through developing an integrated model. Online retailers need to understand the basic information search and website design issues that are aligned with the potential online buyers’ dominant personality traits and patterns. With a behavioral orientation, online marketers can formulate their e-marketing strategies pursuant to the buying intention of the potential customers in the online buying system.
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The Role of Consumer Personality and Social Influence as Antecedents of Brand Love

The Role of Consumer Personality and Social Influence as Antecedents of Brand Love

The first set is concerned with examining the nature of the relationship between the consumer personality and brand love. Rauschnabel, et al [3] investigated personality and brand in term of the compensatory effect, which means that consumer brand relationships are used to compensate for a deficit in consumers’ interpersonal relationships. They also use the big five model namely Extraversion, Neuroticism, Openness to experience, Agreeableness and Conscientiousness to measure consumer personality. In this study, the relationship is focusing on what kind of personality that will influence brand love. As above discussion, the literature appears to support the relationship between consumer personality and brand love, the following propositions are proposed:
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‘INFLUENCE OF CONSUMER PERSONALITY ON WORD OF MOUTH BEHAVIOUR LEADING TO BRAND ACTIVITY’

‘INFLUENCE OF CONSUMER PERSONALITY ON WORD OF MOUTH BEHAVIOUR LEADING TO BRAND ACTIVITY’

In this research time spent on networking, booking, shopping etc are included in lifestyle related online activities and activities like travel, eating out are included in lifestyle related offline activities. Table 3 shows the significance value as less than .05 in the first column of online activities, thus consumer personality has an association with the lifestyle related online activities that individuals indulge in. Extraversion as a personality has strongest association herein.

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Corporate Brand Image According To Consumer Personality Characteristics

Corporate Brand Image According To Consumer Personality Characteristics

The aim of this study was to compare and contrast the assessments on corporate brand image according to consumer personality characteristics and on its dimensions. For this purpose of the study, differences among the assessments on corporate brand image and its dimensions according to consumer personality characteristics and their demographic characteristics were analysed through t-test, variance analysis and Welch test on the data acquired from 280 consumers of Kahve Dünyası. It was determined that service delivery and location are crucial while establishing a corporate brand image for each personality trait. It was also found that while establishing a corporate brand image, corporate social responsibility dimension is important in consumers with such personal characteristics as responsibility, emotional stability and openness to experience; overall impression dimension is important in consumers with such personal characteristics as extroversion, adaptability and emotional balance; being industrious dimension is important in consumers with such personal characteristics as adaptability, responsibility and openness to experience. Elements of corporate brand image are the basics of the interaction between brand and customers. Improving corporate brand image contributes to increasing brand value by providing brand familiarity, loyalty and competitive advantage. The aim of brand administrators is to sustain development of brand image after customers’ experiences with that brand. This study, by determining the evaluations of customers with different personality characteristics about elements of corporate brand image after their brand experiences, helps brand administrators come up with customer-oriented strategies. A wider evaluation with a bigger sample in future studies might reveal more detailed results. Also, this study is limited to gender and income variables of young consumers, but corporate brand image elements might be evaluated in terms of consumers of different age, education and profession groups. Thus, brand administrators can determine the opportunities for improving the interaction between brand experience and image in consumers with different demographic characteristics.
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Self identity and consumption : a study of consumer personality, brand personality, and brand relationship

Self identity and consumption : a study of consumer personality, brand personality, and brand relationship

The final theoretical contribution lies in the knowledge of involvement and feeling added to the relationship between self-identity and consumption. Even though it is recognised that a single product cannot represent the wholeness of the self (e.g. Kleine et al. 1993), previous research did not consider product differences when examining the relationship between self-identity and consumption. The concepts of involvement and feeling are related to self-identity, but have not yet been examined in relation to self-identity and brand choice. They can be used to investigate their effects on consumer-brand congruence and brand relationship in their own right. Moreover, the exploration of involvement and feeling may facilitate the understanding of the construction of self-identity via consuming different products by inspecting their moderating effects on the relationships between consumer personality and brand personality and between consumer-brand congruence and brand relationship. It is expected to ascertain that, although self-identity is multifaceted, the perceptions of brand personality are positively related to consumer personality, regardless of the levels of involvement and feeling. The same minimal effect is expected to be observed between consumer-brand congruence and brand relationship. These potential relationships suggest that consumers use brands from various products (indicating various situations) to construct, maintain, and enhance their self-identities.
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Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores

Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores

than neutral attributes {t(114) = -38.64, p < (.001)}. Separate ANOVAs on these indices as well as on information relevance and attribute importance revealed no effects (p's > .15). An ANOVA on the number of similarities of customer personalities with the emotional attributes of store loyalty yielded a main effect of processing goal {F(1, 110) = 4.29, p < (.05)}, a main effect of identifying the product choice {F(1,110 ) = 7.29, p < (.01)}, and a two-way interaction between processing goal and relative economic advantage {F(1, 110) = 7.15, p < (.01)}. These propositions were also qualified by a significant three-way interaction {F(1, 110) = 5.63, p <( .05)} among the positive , negative and indifferent perceptions of the customers associated with the emotions associated with the store loyalty. An ANOVA on the number of dissimilarities between the personality of the customer and psychodynamics associated with emotions of the brand yielded a main effect of processing goal {F(1, 110) = 10.33, p < (.01)}, and two two-way interactions between processing goal and product choice{F(1, 110) = 8.14, p < (.01)}. Consistent with hypothesis 4, these findings imply that customers tend to look for clearance sales in familiar stores which represent closeness in terms of the psychographic and emotional attributes. This effect is stronger when the displayed brands in clearance sales represent near similarities with the customers’ own personality.
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Consumer Personality and Local Food Specialties: The Case of Norway

Consumer Personality and Local Food Specialties: The Case of Norway

In summary, our analysis indicates a need to develop more knowledge and understanding of consumers' personalities, preferences and behavior, and it should relate this to discursive dynamics. New research questions and hypotheses may be related to the question of whether openness to experience is related to the history of a product in the market and the theory of diffusion of innovations (Rogers, 2003 [1962]). Is a product that has been in the market for a longer period understood to be less “new,” aesthetically or culturally? What are the consequences? These questions may be approached by comparing the age of different foods in the market and assessing whether this has an impact on how they are perceived by consumers scoring low and high on openness to experience. A possible way to do this may be to relate consumers’ personalities to products with different qualities introduced at different stages of the market. The combination of personality and adoption may be studied further to understand the impact of personality on consumption in general. In addition to LFSs, this may include organic food, “standard” food and also new qualities represented by products such as food made from insects, genetically modified foods, and other products. More knowledge about early adopters of sustainable qualities and their personal traits should be of interest in the transition to more sustainable consumption.
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Destination Personality: An Application of Brand Personality to Tourism Destinations

Destination Personality: An Application of Brand Personality to Tourism Destinations

reasons. First, past studies with the objective of applying/validating the BPS (e.g., Siguaw, Mattila and Austin, 1999) adopted a similar approach. Second, such an approach makes it possible to assess the stability of the BPS across settings/cultures, and it facilitates comparisons with past research. Indeed, this study responds to Aaker’s (1997: 355) argument that “additional research is needed to determine the extent to which these brand personality dimensions are stable across cultures and, if not, theoretically why they might be altered”. Ratings for the 27 items were collected using a 5 point Likert-type scale anchored by 1 = “not at all descriptive” and 5 = “extremely descriptive”, consistent with Aaker’s (1997) study and recent research on brand personality (e.g., Diamantopoulos, Smith and Grime, 2005).
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CONSUMER AND CONSUMER RIGHTS

CONSUMER AND CONSUMER RIGHTS

In order to solve the problems faced by the consumers regarding their purchase the government provided a redressal system. 60% of the total number of respondents reported that they were aware of the grievances redressal system and remaining 40% were not aware about the said system. Education plays on important role to increase the level of knowledge about the redressal system. Illiteracy among uneducated consumers is a sole reason for the unawareness of the redressal machinery. The reason for unawareness of such type of consumer protection mechanisms is that the consumer protection laws are not a part of the regular curriculum in school and colleges.
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How To Test The Effect Of Personality On A Smartphone On A Person'S Personality

How To Test The Effect Of Personality On A Smartphone On A Person'S Personality

Key Words: smartphone, personality, Big Five, extraversion, agreeableness, logistic regression 1. Introduction In the 1980's, the personal computer became the technological advancement that changed our lives. It allowed us to collect, store, and analyze large amounts of data with ease. In the 1990's, the Internet gave us the mechanism by which we could share massive amounts of information with one another. As we begin the 21st century, the smartphone has quenched our thirst for instantaneous connectivity. The growth in smartphone use has been phenomenal. The CNN reports that 269.9 million smartphones were purchased internationally in 2010 and that in 2011 a half a billion smartphones may be purchased worldwide (Weintraub, 2010). Nielsen projects that smartphones will become the majority of cell phones in use by the end of 2011. Morgan Stanley Research forecasts that smartphone sales will exceed those of the PC in 2012 (Brownlow, 2011). The smartphone has many more functions and uses than the traditional cellphone. The smartphone allows its owners to e-mail, surf the web, play music and games, and perform a variety of other functions. Google now has $1 billion in annual mobile advertising revenues and U. S. mobile advertising revenues are expected to reach $1 billion in 2011 (Global, 2011). The explosion in the smartphone industry has created a completely new venue for marketers. The growth in mobile marketing is undeniable and it is imperative that marketers understand this emerging industry and how they may use it to reach their customers.
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Personality and crime

Personality and crime

The embedding of a criminal role within a personal narrative that the offender sees himself acting out, must be assumed to evolve and develop during his criminal career. This framework therefore does not seek an enduring aspect of a person ’ s personality traits as a useful aspect of his criminality. Rather, it sees the person building a criminal narrative for himself. This helps to explain offences such as terrorism, fraud or murders that are committed by people who have no obvious criminal precursors in their lives. It also connects more directly with the legal emphasis on human agency that is so different from the biosocial emphasis on causation outside of the person. The concept a person has of himself, however confused, which underlies his actions in dealing with others, given direction and life by the narrative it is part of, recognizes that actions are the product of a person and his experiences. It is thus fundamentally psychological. Yet it also puts the individual in the driving seat, giving agency a distinct part to play. Unless the person is unaware of his actions or their consequences because of mental disability, the narrative perspective holds them responsible, just as the law does.
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Personality Disorders

Personality Disorders

-Individuals appear quite distressed and are more likely to seek treatment even than people with anxiety and mood disorders (Ansell, Sanislow, McGlashan, & Grilo, 2007). -SSRI an[r]

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Congatulations! You have a match! : How (in)congruence between the type of endorser and type of product, along with innovativeness of the consumer, affects a consumer's purchase intention, the endorser personality evaluation and product personality evalua

Congatulations! You have a match! : How (in)congruence between the type of endorser and type of product, along with innovativeness of the consumer, affects a consumer's purchase intention, the endorser personality evaluation and product personality evaluation

Contradictory to the expectations, advertisements with high-end products do not lead to a higher purchase intention than advertisements with low-end products. High-end products often are ‘large’ or expensive products, and because of that it is possible that people would first like to consider and compare the product with another high-end product in the same product category. Also, advertisements with a high-end product and an endorser (both high-end and low-end) do not lead to a higher purchase intention than when a low-end product is exposed. This is contradictory to research by Mehulkumar (2005), which suggests that high-end products have a significant higher risk perception than low-end products, and that celebrity endorsers are considered as more influential with high risk products. Therefore, high-end products would have a better match with endorsers, than low-end products at all. But as expected, high-end products lead to a higher evaluation of the product than a low-end product. Type of product could be a manipulation for the personality evaluation of a product.
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Personality: Theories 429. Chapter: Personality Theories

Personality: Theories 429. Chapter: Personality Theories

Many different descriptions are possible, but when most people use the term "personality," they are using it for one of two purposes. In several of the examples we just gave you, personality is labeling an obvious feature. Someone is sweet, or introverted, or shy, or aggressive. Of the many things that a person may be, we often identify him or her in terms of the single characteristic that is most obvious. The impression we make on people may be used by them to label our "personality." But there's another way in which most of us use the term "personality," and that is to indicate a more general kind of skill in representing ourselves to others. Someone who works as a receptionist or as a telephone operator or in a front office sales job is often thought qualified for the job because he or she has "a lot of personality." What's really being said here? Maybe it's just that such people can get along well with other people. Some of the traditional ads offering courses in
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Effects of brand personality and event personality congruence

Effects of brand personality and event personality congruence

Congruence between the brand and the cause-related marketing message only had an influence on consumers who score high on brand consciousness. The consumers from this study had a more favorable attitude toward the company when there was congruency between the brand and the cause-related marketing message. Simmons and Becker-Olsen (2006) found out that “the fit between a firm’s specific associations and a sponsored cause can reinforce or blur the firm’s positioning” (p.154). In another study, Kamins and Gupta (2006) showed that increased congruence between a spokesperson and product resulted in a more favorable product attitude. Buil et al. (2009) found out that congruence of a brand and the extensions create more favorable consumer evaluations than a low fit between a brand and the extensions. In summary, congruence between a brand and corporate social responsibility, spokesperson or brand extension has positive effects. However, involvement and brand consciousness seems to play a role in the extent to which this attitude is favorable. Speed and Thompson (2000) conducted a study about the response to a sponsorship. Thereby, congruence between the sponsor and sponsored event was an important construct. In their study, they found proof for their hypothesis that the level of fit between the sponsor and the event was positively associated with the response towards the sponsorship. However, in their study, Speed and Thompson (2000) did not provide a definition of congruence or fit. In the scale used by Speed and Thompson (2000) the fit exists when there is a logical
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Perfectionism and personality

Perfectionism and personality

personality labelled honesty-humility. Honesty-humility differentiates people who are sincere, honest, faithful, loyal, modest, unassuming, and fair-minded from those who are sly, greedy, pretentious, hypocritical, boastful, and pompous. Consequently, the HEXACO model comprises six broad personality dimensions: honesty-humility (H), emotionality (E), extraversion (X), agreeableness (A), conscientiousness (C), and openness (O). Emotionality, conscientiousness, and openness are supposed to correspond to FFM neuroticism, conscientiousness, and openness, but agreeableness has different characteristics than FFM agreeableness: HEXACO agreeableness differentiates people who are patient, tolerant, peaceful, mild, agreeable, lenient, and gentle from those who are ill-tempered, quarrelsome, stubborn, and choleric (Ashton & Lee, 2007).
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Personality and uveitis

Personality and uveitis

uveitis, Fuchs’ uveitis, and masquerade syndromes were excluded from the study. Patients with chronic uncon- trolled disease (including uveitis) for more than 3 years were excluded to avoid altered personality secondary to the disease. Patients with other systemic ailments not related to uveitis were excluded except controlled hyper- tension and diabetes without significant systemic or ocular complications. The same examination protocol was followed for control participants (group B). They were required to have no major ocular or systemic disease. Patients with non-pathological refractive error or mild allergic conjunctivitis or mild form of Meibomian gland dysfunction were allowed to participate in the study. One-eyed patients (regardless of cause) were also excluded from the control group. Patients with mental illness (neurological or psychological) or under treat- ment for the same, uncooperative patients, patients in agony, and patients with recent ocular or systemic trauma or surgery (within the past 6 months) and phys- ically handicapped patients were excluded from the study (for both groups).
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PERSONALITY TRAITS

PERSONALITY TRAITS

Personality traits reflect people’s characteristic patterns of thoughts, feelings, and behaviors. Personality traits imply consistency and stability—someone who scores high on a specific trait like Extraversion is expected to be sociable in different situations and over time. Thus, trait psychology rests on the idea that people differ from one another in terms of where they stand on a set of basic trait dimensions that persist over time and across situations. The most widely used system of traits is called the Five-Factor Model. This system includes five broad traits that can be remembered with the acronym OCEAN: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.Each of the major traits from the Big Five can be divided into facets to give a more fine-grained analysis of someone's personality. In addition, some trait theorists argue that there are other traits that cannot be completely captured by the Five-Factor Model. Critics of the trait concept argue that people do not act consistently from one situation to the next and that people are very influenced by situational forces. Thus, one major debate in the field concerns the relative power of people’s traits versus the situations in which they find themselves as predictors of their behavior.
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Theories of Personality

Theories of Personality

Superego develops in early childhood - operates on the moral principle- what we “should” do, high ideals, moral part of the personality - can create conflicts & problems sometimes overly[r]

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Personality Disorder:

Personality Disorder:

ICD-10 and DSM identify 11 Personality Disorders ICD-10 Paranoid Schizoid Dissocial Emotionally unstable Impulsive type Borderline type Histrionic Anankastic Anxious (avoidant) Dependen[r]

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