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Consumer Research

Transformative consumer research: Its origins and possible enrichment of the field of consumer research in South Africa

Transformative consumer research: Its origins and possible enrichment of the field of consumer research in South Africa

... Transformative consumer research mainly evolved from the ...supporting consumer research on well-being in all its ...of consumer behaviour over four decades and established a ...

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Lesser or just different? Capturing children''s voices in consumer research

Lesser or just different? Capturing children''s voices in consumer research

... Market Research Society groups children as all individuals under the ages of eighteen and sixteen years respectively, it is important to acknowledge that significant differences exist within the child ...as ...

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Superstition, Ethics, and Transformative Consumer Research

Superstition, Ethics, and Transformative Consumer Research

... I n a recent chapter on environmental psychology and con- sumer behavior, I bemoaned the fact that, for many de- cades, the goals of consumer research were largely in con- fl ict with those of environmental ...

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The evolution and structure of internet based consumer research : a citation analysis

The evolution and structure of internet based consumer research : a citation analysis

... interpretative research methodology that adapts the traditional in-person ethnographic research techniques of anthropology “to the unique computer-mediated contingencies of today’s social ...ethnographic ...

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Contributions to a critically informed, embodied interpretative consumer research

Contributions to a critically informed, embodied interpretative consumer research

... which consumer research refers and thus, @the representation of reality should be seen to be less and other than the reality to which it refersI, (De Cock 2000: ...

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Can consumer research panels form an effective part of the cancer research community?

Can consumer research panels form an effective part of the cancer research community?

... health research at local and national research forums and ...take consumer involvement in cancer and supportive care research forward and contribute at a broader level, the CRP has established ...

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Treating bias in consumer research: an overview

Treating bias in consumer research: an overview

... In some situations it has been found that the “probably sure / definitely sure” approach can over account for the effects of hypothetical bias. Johannesson et al. (1999) found that where hypothetical bias was absent or ...

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Sweetpotato consumer research: insights to increasing consumption

Sweetpotato consumer research: insights to increasing consumption

... Means-end chain theory posits that ‘product meaning’ encompasses the physical attributes of products as well as abstract attributes and benefits that are perceived to fulfil important personal values that in turn inform ...

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ASSOCIATION FOR CONSUMER RESEARCH

ASSOCIATION FOR CONSUMER RESEARCH

... former. Research on parasocial interaction has been conducted in contexts such as the relationships that children have with their favorite television characters ...

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Narrative theory in consumer research: Some synthesis and suggested directions for further research

Narrative theory in consumer research: Some synthesis and suggested directions for further research

... (1) historical fit with ongoing acute social contradictions (Holt, 2004); (2) connectivity across the story’s text and other existing texts (i.e. intertextuality; Kristeva, 1986); and gestaltic storytelling deriving from ...

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Journal of Consumer Research, Inc.

Journal of Consumer Research, Inc.

... Finally, our findings shed light on how consumers may navigate complex choice environments in which multiple internal or external drivers may influence a single choice. Laboratory research is often criticized for ...

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Journal of Consumer Research, Inc.

Journal of Consumer Research, Inc.

... Future research might delve into these aspects of credibility for a finer-grained look at its relationship to brands that are evaluated by sources that use dispreferred ...

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A consumer research study commissioned by ATG

A consumer research study commissioned by ATG

... commissioned research across four international markets to explore shoppers’ perceptions and preferences for live online help services such as click to call and click to ...third-party research specialists ...

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Mental health research priorities in Australia: a consumer and carer agenda

Mental health research priorities in Australia: a consumer and carer agenda

... broad research areas within discussion groups, (2) refining the ideas into specific topics and questions, enabling partici- pants to participate in the early stages of a modified the- matic analysis [15], and (3) ...

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Integrating consumer engagement in health and medical research – an Australian framework

Integrating consumer engagement in health and medical research – an Australian framework

... of consumer participation in Institute ...conversations, research forums and research showcases; (2) further develop strategic partnerships with consumer and community organisations aligned to ...

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Empirical Research on Consumer Expertise and Perceived Value of Fund Investors

Empirical Research on Consumer Expertise and Perceived Value of Fund Investors

... related research literature, the decision-making process of Chinese fund investors are deeply studied by tak- ing fund investors as the research objects and keeping foothold in ser- vice-dominant logic this ...

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Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer

Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer

... Manish Kumar Srivastava, A.K. Tiwari [1], studies the consumer behavior for A3 segment vehicles such as Honda City and SX4 in a particular region Jaipur. Data collected from 100 respondents 50 each from Honda City ...

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Research Ideas in Antitrust and Consumer Protection: A View from the FTC

Research Ideas in Antitrust and Consumer Protection: A View from the FTC

... quantitative marketing, consumer behavior ,and other areas related to the FTC’s antitrust and consumer policy. missions[r] ...

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Accessing Insolvent Consumer Debtors, Challenges and Strategies for Empirical Research

Accessing Insolvent Consumer Debtors, Challenges and Strategies for Empirical Research

... the research design had several limitations, including the limited ability of a single newspaper to reflect broad populace attitudes; and the risk of subjectivity notwithstanding the guidance to content ...and ...

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RELIGION IN CONSUMER BEHAVIOUR RESEARCH: THE SIGNIFICANCE OF RELIGIOUS COMMITMENT AND RELIGIOUS AFFILIATION

RELIGION IN CONSUMER BEHAVIOUR RESEARCH: THE SIGNIFICANCE OF RELIGIOUS COMMITMENT AND RELIGIOUS AFFILIATION

... Religiosity as a multidimensional concept is mainly used in measuring individuals’ devoutness and religious commitment (Al Abdulrazak & Gbadamosi, 2017). Muhamad and Mizerski (2010) stated that the measures of ...

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