This research analyses the satisfaction of the customertowardstwowheelers. The study was restricted only to Theni city. A total of 240 consumers of departmental stores were personally surveyed with a structured questionnaire. Statistical analysis such as percentage analysis, Chi square was carried out. India is the second largest manufacturer and producer of two-wheelers in the world. The preferences of the consumers clearly indicate their importance of advertisement in influencing their purchase, the additional facilities expected, improvement expected in handling defective goods and many. At the beginning of the century the automobile entered the transportation market as a toy for the rich. However, it became increasingly popular among the general population because it gave travelers the freedom to travel when they wanted to and where they wanted.
Prasanna (2013) conducted a study to find out factors influencing customers’ brand preferences of the economy segment SUV’s and MUV’s. A total of 143 respondents were included among which 98 met the target group criteria set for the study. The data collection was made through direct interaction and customer intercepts survey using printed questionnaires. Descriptive Analysis was used to transform data into understandable format and factor analysis was used for identification of factors influencing customer preference. Friedman’s test was used to identify the prominent emotions customers associated to the utility vehicle. The study identified the six factors that influence brand preference they are Product reliability, monetary factor, trendy appeal, frequency of non-price promotions offered, trustworthiness and customer feeling or association towards brand.
The Indian automobile industry is facing tough competition because of the entry of many automobile companies. Customer perception being the key element for success in business has emerged as a major concern for any industry. The Automobile Company gain market leadership only if it understands the consumer taste and preferences for final solution that delights consumer through superior value, quality and service, consumer preference is a vital factors in marketing.The Study entitled “An Empirical Analysis to measure Customer Perception towards TVS TwoWheelers in Rajasthan” was undertaken with the objective of finding out customer’s perception level on TVS TwoWheelers in Rajasthan. The suitable methodology for data collection and analysis has been used in the research. It is clear from the study that majority of TVS TwoWheelers customers are highly satisfied in almost all areas offered by TVS TwoWheelers. And many among the satisfied customers are delighted customers. This study reveals that by way of reducing the lead-time, improving fuel efficiency, service and advertisement and by introducing new models capable to compete with the fresher’s in the market, TVS TwoWheelers can easily make the whole customers into highly delighted customers.
Researcher has observed during the data collection that customer satisfaction for Maruti Suzuki is a key factor in formulating the promotional plans. As dealers are trained by the Maruti Suzuki in such a way that should start thinking that the satisfied customers will probably talk to others about their good experiences. This fact has become more important in the world where customers started posting their opinions on the face book.
As explained previously, one of the problems of green product is its price which is more expensive than the conventional one. Veloutsou, Christodoulides and Chernatony (2013:238-248), based on their research, it shows that “the willingness to pay premium price can be one of the parameters of brand equity”. According to David A. Aaker (2009:534) “brand equity is a set of brand asset and passive regarding to a brand, either its name or its symbol which increases or decreases the value given by a product or a service to the company or to the customer of the company”.
The growth of two wheeler industry is manifold around the world over a period of time. In India, two wheeler industry has grown rapidly after the liberalization. Now India is the largest manufacturer and home to largest number of twowheelers in the world. Geared scooters dominated the market until 1990 and now the preference had changed to motorcycles and high end scooters. Since twowheelers are convenient for the Indian families, the first preference of mobility goes to twowheelers. Before few years, only few models were available when compared to the recent years. Hero MotoCorp is the world’s leading manufacturer of twowheelers and contributes to 46% of share in the Indian market. Companies like Yamaha, Honda and Kawasaki have collaboration with Indian companies. Earlier 100cc bikes were popular among the customers, since it is fuel efficient. But now the customers are expecting twowheelers with engines of higher volume. Introducing electric vehicles in the industry is the latest trend which will be the preference of the customers for the next generation.
vibration feedback glove (glove with integrated four vibrating motors, which generate independent vibrations on top, bottom, left and right part of rider ’ s wrist); a. vibrating seat and a vibrating helmet (both devices derived from normal production items with integrated elements capable to give a tactile sensation). Each device was activated by an HMI manager, according to a predefined warning strategy [14, 15]. The state of the art showed that in past and current research projects no unique solution was adopted to design an HMI system for PTWs. In addition, for safety critical application, sensorial redundancy was used because of harsh environmental conditions (i.e. light, noise and vibrations). More in detail the state of the art showed that the preferred channels used to communicate information to PTW riders were the acoustic and the visual channels. On the other hand the tactile channel is mainly used as interface between the rider and the system integrated on the vehicle for two main purposes: navigation of the system menu and/or acknowl- edgement of the transfer of an information. In the PISa project and the SAFERIDER project a different concept was introduced for tactile devices. In fact they have the potential advantage of an intuitive interaction with the rider, without increasing the mental workload and distracting him/her from the visual monitoring of the road, and thus are the best candidates for safety applications. Nonetheless vibration- based devices, more indicated to transmit warning signals, are prone to provide false alarms or to be misinterpreted, since PTWs generate already significant vibration levels. In the following sections of this paper the design and preliminary experimental validation of a tactile HMI device, based on pressure variations, will be presented. This pressure-based device presents some advantages if compared to vibration-based devices both in terms of effectiveness and reliability. The resulting device is part of the HMI system implemented in the above mentioned SAFERIDER project.
Abstract: The blow when a motor cyclist involves in a soaring speed without wearing a helmet is very risky and can lead to casualty, even loss of life. Wearing a helmet can reduce the shock from the impact and thereby one or more lives could be saved. There are many countries around the world enforcing a guideline that requires the motorcycle's rider to wear a helmet while riding their motorcycle. This proposed work is to improve the safety of the motorcycle rider by ensuring that rider rides the motor cycle with helmet. A smart helmet is a type of protective head gear used by the rider which makes bike riding safer than before. Intelligent electronics safety apparatus for two wheeled vehicles relates to a helmet incorporating a vehicle control system to control the ignition and the riders along with helmet. The intelligent electronic safety apparatus comprises of a helmet with safety device, a sensor mounted in the seating arrangement and an authentication means wherein, above said device are connected with a main control unit mounted in the two wheeler. The main control unit is preferably a micro controller and the control unit is used to control the ignition system of the motor cycle. Its compulsory to wear helmet, without helmet ignition switch will not ignite.
The same kind of situation prevails in India, i.e as any innovative country; India also recognized the need for always-on broadband connection and took initiatives towards its promotion. Though VSNL was the initial ISP, the emergence of always-on connection provided an opportunity for more than 100 ISPs as of 2005. Among these the top ten ISPs accounted for more than 90% of broadband market (TRAI, 2013). The public service providers alone accounted for more than 70% of share in the broadband market. The major reason for this is the establishment of wide wired infrastructure across the length and breadth of the country. Despite huge investment, the revenue generation is very less, so the service providers are in forced situation to hold on their market share by satisfying their customers and establishing the loyal customer base in the fixed broadband market which generates revenue for both the broadband and wire line.
153 The above shown figure is of the circuit diagram of the bike side which includes GPS, GSM, accelerometer, fingerprint sensor, relay, buzzer, RF receiver, Arduino MEGA, Arduino NANO & LCD. The fingerprint sensor is interfaced using Arduino NANO & all other components using Arduino MEGA. The relay is basically used to perform the switching of the ignition of the bike depending upon the conditions of the helmet, alcohol consumed & fingerprint authentication. GSM is used to send the message to the user in any theft case. GPS basically tracks the location of the two wheeler. LCD displays all the status of the proceedings going on. Accelerometer is used to detect the change in any coordinate. Buzzer is used as an indicating device it gets on if the alcohol sensor senses alcohol in the rider’s breath. Both the
statement for the youth apart from its utility purpose as a means of transport. Advertisements of two-wheelers are more concerned about depicting the body design, mileage, performance and so on. Therefore it is important for the advertisers to know the elements of good advertisement to make it more influencing and effective for consumer‟s psyche.
Sales executives are the pillars of an organization and on them depends its success. For an organization to be effective, the sales approach to decision making, along with technological efficiency and facilities available for research and development, is very important. The distinctive way in which various functions such as sales goals, decision making, anxiety management, conflict management, and self management are used and managed comprises the sales style. Those styles, which have damaging effect on the overall health of the organisation, can be easily diagnosed and discontinued, with immediate effect. A diagnostic instrument with a scoring key helps the management to diagnose how far excellent and bad styles are practiced in their organisation so that the best style can be made use of and the bad ones avoided. The present study was undertaken with an aim of understanding and comparing the sales styles being used by executives at various levels in the showrooms of two and four wheelers in a district of Punjab in India. All the 26 salesmen and 13 sales managers working in these showrooms were studied for the sales styles being employed by them. The outcome of this process is discussed in this paper.
Indian buyers are traditionally price conscious. Company whose prices are high faced many problems in selling the vehicles uncles it has certain distinct superiority or some other dimension. Because of the importance of twowheelers to the middle and upper low income group of people and also because of the importance of the consumer towards this industry which consisting of many manufacturers and their large number of brands. There is heavy competition exist in today environment between the company to satisfy the consumer with regards to the usage and after sales services this small pieces of study is carried out.
The work that has been done in the area of two wheeler accident avoidance is very less compared to what has been done in the area of four wheelers. Even in four wheelers most of the research paper discuss about lane detection or front collision avoidance in driverless four wheelers. The research that has been to make Smart Helmet is also limited to some extent. It discusses only if rider is wearing helmet, or rider has consumed alcohol above certain limit. The recent researches done in the area of video processing based vehicle detection,  explains the method of detecting the vehicles which are at the back of the two wheeler using video processing technique. A basic algorithm of converting a color image to binary\black and white image and pixel counting is used for vehicle detection in a frame/image is described in the research work . Another research work presented  discusses a method to detect rear end collisions using multi-layer perception neural networks. Likewise another  Research work elaborates a system which is video processing based for rear end collision detection. As we see above there is not much of a literature done on making helmet smart to improve the safety of riders riding the two-wheelers. This paper sheds light on the methods of video processing to detect the vehicular traffic more efficiently and hence improve the safety of the rider.
The customer disincentive of higher retail prices for green energy might be offset in part by customerpreferences to secure the positive externalities of green energy. However, only in Al- berta and Ontario do retail customers currently have the capacity to enter into power-purchase agreements with different providers and thereby express market preference for green energy. Moreover, even in these markets, consumer choice is limited to electrical companies that have already gained access to the electrical grid. As discussed above, access remains controlled by provincially owned or regulated utilities, and thus end-use customer demand has limited ability to exert economic market influence on technology decisions in respect of grid level generation capacity. Within Canadian energy markets, the real customers of green energy are in effect the provincial regulators and utilities. As end-use consumers are unable to exert market demand for green energy, these utilities have limited economic incentive to tender green generation when less expensive electricity can be generated from non-green technologies. 61
neutral/objective. While such sentences are gen- erally ignored in sentiment based opinion sum- marisation, these can be very useful information to extract from the reviews. In hotel reviews, such suggestions range from tips and advice on the re- viewed entity, to suggestions and recommenda- tions about the neighbourhood, transportation, and things to do. Similarly, in product reviews sugges- tions can be about how to make a better use the product, accessories which go with them, or avail- ability of better deals. We refer to such sentences as customer-to-customer suggestions (CTC). Another type of suggestions, which can appear in the reviews, are the ones aiming at manufactur- ers or service providers, suggesting new features and improvements in products or services. For ex- ample, An electric kettle in the room would have been a useful addition. Recently, there have been some works on extracting the suggestions for im- provements from reviews (section 3), but they did not focus on CTC suggestions. Also, suggestions for improvement discuss only about the reviewed entity and its aspects, unlike suggestions to cus- tomers, which might also include other topics of interest.
Table 12 shows the customer level of satisfaction with internet banking services. This was analyzed on a 3-point scale on such parameters such as internet banking services, page set- up, easy use, speed-loading, sufficiency, transaction and visual design.55.5% of the customer are satisfied with the internet banking services, 61% of the customer are satisfied with page setup, 62% prefer internet banking because they are user friendly, 57% are satisfied with the speed of loading, 59% of the respondent are satisfied with sufficiency, 66% are satisfied with transaction, 65% are satisfied with visual design.
The deployment of flow sensor and ultrasonic sensor in fuel level indication have yielded satisfactory results over the conventional fuel level indication. The accuracy has been increased to 94% with a tolerance of ±0.1 litres. This method will yield accurate results while driving on plane surfaces or roads and the accuracy will reduce while driving on slopes or hills. The entire system is more economical and reliable. The system requires less maintenance. As years passes, technology gets updated and different solutions arises for the same problem. And the usage of ultrasonic sensor and flow sensor to digitalize and indicate the fuel level in twowheelers is one such up-gradation to this problem.
income group consumers have shifted their purchasing trend from essential to premium products. An FMCG brand has to focus on R&D and innovation for its growth. Consumers brand preferences represent a fundamental step in understanding consumer behaviour which would help marketers’ in designing marketing program for creating long term relationship with consumers. This warrants an empirical study for such specific FMCG products to help marketers to improvise the dynamics of segmentation and marketing mix variables. The basic purpose of this study is to explore the consumer buying behaviour through brand awareness and brand preference of five products-Tooth paste, Toilet Soap, Tea, and Cooking Oil and washing Soap in the Thiruvannamalai district. The result of the study from the analysis of 100 pre-schedules is narrated. Statement of the Problem