Destination Branding focusing on image branding and rebranding of tourism products are my ongoing research
An Investigation On How Brand Image Influences Tourist Destination And Customer Satisfaction: A Case Of The Tourism Sector
... The tourism industry around the world has significantly developed where producers and consumers are widely ...The tourism industry is among the leading contributors to various countries (Lahap, Ramli, Said, ...
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Strengthening the identity of tourism destination in bandung city with city branding
... (unique image association), evoke appropriate image response (positive reactions and acceptable) and establishing proper relationships with customers (strong and active ...the image can have a big ...
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A Critical Analysis on Evolution of Branding Destination in Langkawi Island
... of branding and re (branding) attempts to position itself as a premier ...projected image of island of legends is very successful and the tagline of Langkawi Isle of Legend was frequently used and ...
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Does branding improve destination image and intention to visit risky country: an application to tourism in lebanon
... positive destination image that identifies and differentiates the destination in question with a brand element mix (Cai, ...This destination image has a role in communicating the ...
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Aspects of sustainability in the destination branding process: a bottom up approach
... emotional destination characteristics by giving the exact words, colours, smells and images that express the identity of a ...internal destination can be decoded into multiple meanings and according to ...
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Destination branding identity from the stakeholders perspective
... on destination branding, it seems that the roles played by these various stakeholders in destination branding process are not fairly established in the area of destination ...
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The evolution of destination branding: A review of branding literature in tourism
... different research presented different aspects of this phenomenon (Cobb-Walgren, Ruble, & Donthu, 1995; Gartner, 1989; Gertner, ...branded products to obtain increases in sales and profit margins ...
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Differential advantages of Serbia – internal and external perspective
... qualitative research semantic and sentiment analysis were conducted and the most important insight re- vealed that internal stakeholders hold greater knowledge and more complex understanding of the investigated ...
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SEMIOTICS IN DESTINATION BRANDING BY SELECTED INDIAN STATES: AN OVERVIEW
... Observations: It is observed that colors lend personality to the logo. The logos come across as stark, sleek, playful, youthful or relaxed, depending on the colors used. Colors help to communicate the essence of the ...
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Tourism as a Stimulus for Sustainable Development in Rural Areas: A Cypriot Perspective
... the tourism sector to sustainability can be ...produced products, thus serving this market as a way of securing additional income for the ...traditional products, the use of renewable primary ...
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Emotional branding speaks to consumers’ heart: the case of fashion brands
... The benefits consumers seek from buying particular brands or shopping trips have shifted from procuring high-quality products for lower costs to seeking emotional rewards from their experiences as a consumer (Kim ...
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The Use Of Instagram To Make A Successful Destination Branding In West Java Indonesia
... investments, tourism and export promotion [9] The concept of branding in tourism is destination ...place branding by making a city a tourist destination for local, national and ...
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Marketing Small Towns: A Preliminary Investigation
... conomic development is an important part of any strategic growth plan for a city. More and more cities are competing for business investments and tourism dollars by trying to attract new companies and increase ...
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... The visual style of the commercial is simple and stable. All shots are marked by a red background and presented from the same perspective. The first main section of the commercial, see ‘Announcement’ in table 1, includes ...
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The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
... from branding, as those that have sometimes been found in other modernizing markets ...branded products (5% of wholesalers), the longer time required to sell branded products (11% of wholesalers), ...
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Regional Branding: Customer’s Experience with the Certified Products
... The results of the survey show (Fig. 2) that the attribute most intensively perceived by the respondents is that of production in the given region. The attribute of a traditional product also turns out to be of great ...
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Online branding in China: A review and classification of the know how on online branding at Energy Source
... CGM encompasses the blogs and social media that have been discussed in the previous paragraph but is discussed separately in this paragraph concerning the use of CGM in marketing campaigns. The latter perception of CGM ...
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Branding Consumer Appreciation Towards Refurbished Products
... From the analysis of the 9-grid model, it is also evident that customer choice is based on a Double Strategy. The 9 grid model extends the market and product axis to include an expandedmarket and a modified product. The ...
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The role of destination personality fit in destination branding: antecedents and outcomes
... fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit ...of destination personality fit on the basis of how well consumer ...
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Case Studies Approach in Tourism Destination Branding Research
... qualitative research methods such as action research, content analysis, ethnography, grounded theory, historical analysis, phenomenology and case ...the research. The aim of this paper is to focus on ...
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