Determinants of consumer engagement in electronic word‑of‑mouth (eWOM) in social networking sites
Determinants of electronic word of mouth perceived credibility : a study of cosmetic purchasing behavior
... on consumer´s ...our social setting is dominated by positive ...the consumer´s perspectives, a review, which mentions both positive and negative product aspects, does usually not originate from ...
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Influence Of Electronic Word Of Mouth EWOM On Purchase Intention
... conventional Word of mouth to electronic/online word of mouth ...of social media and social media usage connect online user to create and share the user generated ...
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An Empirical study on the consumers’ attitude towards Online Word of Mouth Marketing
... and Social Science ...on-line word of mouth through the social network influence shoppers; whereas the opposite class explains however individual factors poignant the communication among ...
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Social Media in Virtual Marketing
... to social relationships of all the individuals who access social social media sites (Gil de Zúñiga et ...on electronic word of (eWOM) communica- tion (Chu & Kim, 2011) ...
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The Impact of Social Media Characteristics and Customer Attitude on EWOM : Empirical Study in Jordan Banking Sector
... As social media allows consumers to have a full and frank exchange of views about the product, they can relate their perceptions of the brand to one another and shape each other’s attitudes towards the brand ...
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Determinants of negative word of mouth communication using social networking sites
... and social networking factors determine the likelihood of NWOM communication on ...contextual determinants, we found that injustice perception, firm attribution, and firm image are key antecedents of ...
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Chinese independent traveler decision-making process through China based social media of Renren
... in social networking website through consumer-generated content, which is a form of electronic word-of-mouth (e-WOM) communication, giving a reliable image of the tourism product ...
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Effect of Electronic Word of Mouth (E WOM) and Instagram Account on Purchase Intention
... visited social media content is Facebook at ...from electronic word of mouth towards consumer attitudes through social ...of social media on buying ...that social ...
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The Impact Of Electronic Word Of Mouth On Intention To Travel
... This research used quantitative paradigm e.g., survey and quantitative analysis as well as descriptive and analytical approach in order to examine the impact of the independent variables e-WOM quality, e-WOM quantity and ...
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Social Networking and Consumer Behaviour
... that social media impacts sales, brand awareness, and loyalty (Olenski 2012); as a result, social media data impacts their decisions while making predictions or ...to social media marketing industry ...
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INFLUENCE OF SOCIAL NETWORKING SITES ON THE ADOLESCENCE
... Social networking is a phenomenon which has existed since society ...in social environments. The proliferation of social networking sites (SNS) and their pervasion in everyday ...
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SOCIAL NETWRKING AND EDUCATION
... online social networking service and micro-blogging service that enables its users to send and read text-based messages of up to 140 characters, known as ...
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Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
... of word of mouth advertising on product marketing in selected companies in the Ashanti region of ...of word of mouth advertisement on sales margin and prof- ...frequent word of ...
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PRIVACY OF USERS AND OF SOCIAL NETWORKING SITES
... Social networking communities are an inherent part of today’s ...discovered social media as a new way of targeting their customers with relevant ...through social networks. In most cases they ...
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Recruiting via social networking sites : the influence of scarcity and information specificity within recruitment via social networking sites on one's attractiveness toward the job advertisement and level of engagement
... Second, engagement with the company is an important concept in employer ...defines engagement as “the level of a customer’s cognitive, emotional and behavioural investment in specific brand interactions” ...
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Determinants of Social Networking Software Acceptance: A Multi-Theoretical Approach
... of social networking software among the present generation of students is creating new trends in how teaching and learning function is implemented in higher institutions of ...
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Issues of Privacy in Social Networking Sites
... the consumer security risks survey 2014 [6], shown that less than 20% of social network users concerned to the personal information will expose excessively or ...
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Education Based On Social Networking with Privacy Concern
... in social networking sites has dramatically increased in recent ...of social networking sites on the education of ...these social networking websites distract ...
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Determinants of attitudes towards social networking advertising: The role of habit, perceived ease of use and social media capital affinity
... and social factors inform behaviour and the framing of subjective norms (Ajzen & Fishbein, ...immediate determinants of an individuals' behaviour are their ...
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A study on impact of social media over youth of india
... - Social media is becoming necessity in today’s ...like; social media is helpful for education purpose; for privacy propose; for knowledge purpose ...that social media can prove helping hand for ...
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