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Drivers of Brand Equity

Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers -  A Structural Equation Modelling (SEM) Approach

Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers - A Structural Equation Modelling (SEM) Approach

... on brand equity and its various ...the brand which in turn denoted superior ...increasing brand awareness and creating strong brand ...on brand equity found that price ...

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1.    Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction

1.    Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction

... a brand equity by strengthening their images and gaining a different position on the minds of ...consumers. Brand image, brand trust and brand satisfaction concepts relevant to the ...

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MEASURING BRAND EQUITY OF COSMECEUTICALS – A CASE USING CONSUMER BASED BRAND EQUITY MODEL

MEASURING BRAND EQUITY OF COSMECEUTICALS – A CASE USING CONSUMER BASED BRAND EQUITY MODEL

... For brand equity to provide strategic inputs and aid marketing decisions, it is important to recognize its underlying drivers and their consequences ...capture brand equity consisting ...

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UTeM Student Brand Preferences Towards Smartphone Purchasing

UTeM Student Brand Preferences Towards Smartphone Purchasing

... the brand preferences. This study purpose is to identify the brand preferences drivers that student will look into in making their ...the brand preferences driver that are most affecting the ...

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Impact of social media marketing on brand equity

Impact of social media marketing on brand equity

... promoting brand loyalty and product purchase intention through company website and social media ...complements brand equity building when it is effectively used in an integrated marketing portfolio ...

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The evolution of destination branding: A review of branding literature in tourism

The evolution of destination branding: A review of branding literature in tourism

... following brand image drivers: brand reputation, brand uniqueness, brand fit, brand associations, brand trust, brand innovation, brand regard and ...

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Advertising and country of origin as key success factors for creating sustainable brand equity

Advertising and country of origin as key success factors for creating sustainable brand equity

... literature, brand equity has been measured using a set of dimensions and the majority of researchers have focused on four key dimensions (perceived quality, brand association, brand loyalty, ...

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Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix   Place, Product, Promotion, & Price: Coca Cola   Consumer Based Qualitative Survey

Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix Place, Product, Promotion, & Price: Coca Cola Consumer Based Qualitative Survey

... other brand if Coca Cola is ...strong brand image, there is low loyalty among consumers for ...a brand is available than there is very slim chance that consumers will chose it when they already see ...

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Factors affecting on brand equity

Factors affecting on brand equity

... valuation (Kirmani and Wright, 1989). More recently, in their research focusing on the influence of marketing mix elements, Yoo, Donthu and Lee (2000) use perceived marketing efforts rather than real marketing actions to ...

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Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphone

Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphone

... the brand equity and ultimately brand equity influences purchase ...of brand equity consisted of perceived quality, brand loyalty, brand awareness and band ...

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The impact of editorials versus
advertorials on brand equity

The impact of editorials versus advertorials on brand equity

... of brand awareness, brand ...test brand Nivea or Cien was presented (depending on which treatment group the participant was placed in) in a list of four other brands (which were not presented ...

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Exploring The Contributing Factors That Affect Brand Knowledge On Agromas Product : A Case Study

Exploring The Contributing Factors That Affect Brand Knowledge On Agromas Product : A Case Study

... The brand of each product is very important as it is one of the competitive advantages toward the brand when it’s already present in consumer’s ...mind. Brand knowledge is the most important factor ...

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Brand Equity Analysis: A Case Of Selected Firms In Indian Fibre Cement Sheets Industry

Brand Equity Analysis: A Case Of Selected Firms In Indian Fibre Cement Sheets Industry

... Brand equity is based on the idea that the firm of a well-known brand name will produce more sales/ revenue on account of better brand recognition vis-vis the competitor [1, 2, 3, ...the ...

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INVESTIGATING THE ROLE OF ELECTRONIC CUSTOMER RELATION MANAGEMENT ON BRAND EQUITY AND THE MEDIATOR EFFECT OF MENTAL IMAGE AND CUSTOMER SATISFACTION ON IT

INVESTIGATING THE ROLE OF ELECTRONIC CUSTOMER RELATION MANAGEMENT ON BRAND EQUITY AND THE MEDIATOR EFFECT OF MENTAL IMAGE AND CUSTOMER SATISFACTION ON IT

... electronic customer relationship has a positive and significant effect on customer satisfaction and the second hypothesis is confirmed. In the third hypothesis, the significance of the relationship between the two ...

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Sales promotions and point of sales materials, does it work of not? : To what extent does advertising on the shopping floor influence the (negative) effects of sales promotions on customer brand equity?

Sales promotions and point of sales materials, does it work of not? : To what extent does advertising on the shopping floor influence the (negative) effects of sales promotions on customer brand equity?

... of brand equity, compared to a shelf without POS materials as the scores on the different variables in the conditions with and without POS materials were almost the ...the brand building process that ...

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Title: Elements of Brand Equity of QMobile: A Review Paper

Title: Elements of Brand Equity of QMobile: A Review Paper

... Research is defined as a method of finding the answers of different queries in a systematic way using the information found through various sources. Through research, one cannot only find a problem’s solution but the ...

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Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry

Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry

... on brand equity in restaurant ...Similarly, brand equity was measured using four dimensions (brand loyalty, brand image, brand preference, and brand leadership) ...

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Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes

Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes

... of brand value and found that there was a general assertion at the applied level with regards to the significance of brand value which can be outlined as ...the brand to the item. Also, the ...

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Impact of a Brand Equity on Consumer Purchase Decision in L Oreal Skincare Products

Impact of a Brand Equity on Consumer Purchase Decision in L Oreal Skincare Products

... of brand equity and now brand equity is an important success factor for a company to differentiate its products and company from its competitor and also influence the customer’s decision ...

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The effects of brand exposure and writing style in corporate blogging on brand equity for services

The effects of brand exposure and writing style in corporate blogging on brand equity for services

... no brand exposure, average brand exposure and a high level of brand ...the brand once in the last paragraph of the ...of brand exposure with the presentation of the brand name in ...

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