E-word-of-mouth
HOW WORD OF MOUTH MARKETING OF MOTORCYCLE PRODUCT?
... of mouth online is also called e-word of mouth. The e-word of mouth several studies approach as a similar concept to traditional word of mouth and treat it ...
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Effect of Electronic Word of Mouth (E WOM) and Instagram Account on Purchase Intention
... electronic word of mouth ...of Word of Mouth (WOM) does not require physical presence by ...Electronic Word of Mouth (E-WOM) communication through electronic media is able ...
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A Literature Review of the Influence of Electronic Word of Mouth on Consumer Purchase Intention
... in e-commerce, Gefen came to the conclusion through the survey of 217 online bookstore customers that the familiarity of the site and the tendency of individ- ual trust affect the trust of consumers online ...
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The Impact Of Electronic Word Of Mouth On Intention To Travel
... use e-WOM based on the revolution, growth, and development of internet ...technology. E-WOM became a portal for most of people which has been used for sharing, their opinion, feedback, suggestions, ...
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An Empirical study on the consumers’ attitude towards Online Word of Mouth Marketing
... online word of mouth marketin g Mean S D Discussing with your friends on social networking websites about the product you buy 3 ...k e t i n g i n c r e a s e s y o u r a n n u a l s h ...
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‘INFLUENCE OF CONSUMER PERSONALITY ON WORD OF MOUTH BEHAVIOUR LEADING TO BRAND ACTIVITY’
... campaigns, e-WOM have added further complexity ...fake e-WOM that may be perceived as user generated content (UGC) by the gullible readers basing their decisions on the ...
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Determinants of Brand Image and their Impacts on Purchase Intention of Grab
... electronic word-of-mouth communication (e-WOM) on Grab brand image, as well as the effect of e-Referral, e-WOM and brand image on purchase intention of ...that e-Referral and ...
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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity
... create word of mouth i.e. electronic word of mouth (e- WOM) on social media platforms and how this e-WOM further influences brand equity and customers’ purchase intention of ...
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Vol 4, No 2 (2018)
... as E-WOM Electronic word of ...2017). E-WOM refers to the statement based on positive, neutral or even negative experience made by former customers and they are available in internet media through ...
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Understanding Word of Mouth in Counterfeiting
... There could be many methods to understand the role of WOM on counterfeit products. One method is to measure Inter- net postings about brands and their subsequent sales perfor- mance (e.g., Godes & Mayzlin, 2004). ...
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The influence of online reviews on word of mouth behavior through consumer purchase intention in e-commerce
... online word of mouth (WOM) represent an information source for individuals who seek for information ...Most e-commerce websites actively utilize online review system to provide their consumers' user ...
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Chinese independent traveler decision-making process through China based social media of Renren
... electronic word-of-mouth (e-WOM) communication, giving a reliable image of the tourism product before purchase is being utilized by today’s tourists in their travel decision ...
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Influence Of Electronic Word Of Mouth EWOM On Purchase Intention
... Abu Bashar et al (2102)., The author conducted a study on 150 online respondents who are active on social network. The responders review the social media before making purchase decision. The authors discuss how fast the ...
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Analysis of Service Quality on Electronic Word of Mouth (E WOM) through Customer Satisfaction
... Electronic Word of Mouth (E-WOM), which is a form of marketing communication about positive or negative statements made by potential customers, customers and former customers about a product or ...
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The Antecedents of Online Word-Of-Mouth
... To test our model, all full-time and part-time students from the University XXX (N = app. 1.400) were invited via e-mail to fill out an online questionnaire, which resulted in N=299 completed questionnaires (157 ...
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The Antecedents of Online Word-Of-Mouth
... explanatory variable, holding other factors constant. e = the error/disturbance term accounts for variables other than those specified in the model that explains changes in the dependent variable. Data used to ...
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The Antecedents of Online Word-Of-Mouth
... It is a common notion that word-of-mouth (hereafter WOM) plays a major role in influencing consumers’ purchase behaviors (Arndt 1967; Brown and Reingen 1987). Of all information channels, researchers ...
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Dynamic Demand and Pricing Strategy in the E-Book Market
... optimal e-reader and e-book price trajectory combination? How can firms benefit from joint IPD on both products compared with IPD only on e-readers? When is dynamic pricing better and when is fixed ...
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Recommended for you: The effect of word of mouth on sales concentration
... of word of mouth for the rm's business model in the presence of the long tail eect (market conguration ...of word of mouth on its store compared to oine interactions (reduces w and increases τ ...
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Word of mouth advertising, credibility and learning in networks
... Social networks representing the pattern of social interactions - who talks to or who observes whom- play a crucial role as a medium for the spread of information, ideas, diseases, products. Someone in the population may ...
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