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Effect of Advertising on Consumers

The effect of emotional versus rational 
		appeal in advertising on Malaysian consumers purchase intention of 
		hybrid car

The effect of emotional versus rational appeal in advertising on Malaysian consumers purchase intention of hybrid car

... appropriate advertising appeal that is more effective in marketing hybrid ...as advertising appeals, perceived risks, environmental concern, and purchase ...car advertising campaign in order to ...

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THE EFFECT OF ADVERTISING AND TRUST ON CONSUMERS' DECISIONS TO SAVE IN BANK: CASE STUDY AT BRI DEPOK BRANCH

THE EFFECT OF ADVERTISING AND TRUST ON CONSUMERS' DECISIONS TO SAVE IN BANK: CASE STUDY AT BRI DEPOK BRANCH

... needs, consumers will be motivated to find more information about a ...where consumers are merely more sensitive to product ...when consumers may start actively gathering information such as looking ...

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The influence of SMS advertising on online brand equity among students in the UK

The influence of SMS advertising on online brand equity among students in the UK

... SMS advertising and dimensions of online brand ...the effect of two factors – namely, attitude toward using SMS advertising and consumers’ incentives assessments – on adopted dimensions of ...

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The Effect of Scarcity Appeal in Advertising on Purchase Intention through Customer Attitude of CEO Talk Products

The Effect of Scarcity Appeal in Advertising on Purchase Intention through Customer Attitude of CEO Talk Products

... Advertising as an activity is able to reveal the main key changes in values, beliefs, attitudes and patterns of purchasing behavior that affect a person's lifestyle. The choice of the type of advertisement must ...

5

Perception Of Television Advertising From Chinas Young Generation

Perception Of Television Advertising From Chinas Young Generation

... more consumers to influence their ...television advertising is the most effective means of persuading consumers and affecting their purchasing processes because television advertising has ...

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The impact of advertising appeals on consumers' perception of an ad in the context of technical products

The impact of advertising appeals on consumers' perception of an ad in the context of technical products

... in advertising was a relatively uncharted aspect in advertising literature, especially in relation to advertising for technical ...no effect on the dependent ...the effect of an older ...

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The Impact Of American Advertising Humor On Taiwanese Consumers

The Impact Of American Advertising Humor On Taiwanese Consumers

... the effect of American humorous advertisement on consumers in ...in advertising have been conducted in countries such as the United Kingdom (Weinberger & Spotts, 1989), Germany, South Korea, ...

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Online Advertising: A Study of Malaysian Consumers

Online Advertising: A Study of Malaysian Consumers

... SEM was conducted to empirically examine the impact of online advertising features on purchase intentions. These tests were conducted via a statistical software package called SPSS Analysis of Moment Structures ...

24

Consumers' self-image response to gender portrayal in advertising images

Consumers' self-image response to gender portrayal in advertising images

... in the United States, compared with an estimated per person spending of $17 annually in other LQGXVWULDOL]HGQDWLRQVVXFKDV&DQDGDDQG*UHDW%ULWDLQ´S7he public generally depends greatly upon the media as a means for ...

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Investigating the Impact of Visual Design on Consumers’ Perceptions towards Advertising

Investigating the Impact of Visual Design on Consumers’ Perceptions towards Advertising

... Print advertisements include a combination of images and text—words and pictures that, when combined; create an overall effect on the readers. Typically, advertisements contain some text, which provides ...

9

Analyzing The Consumer Level Of Acceptance On Sexual Advertising And The Effect Of Buying Decision

Analyzing The Consumer Level Of Acceptance On Sexual Advertising And The Effect Of Buying Decision

... of consumers’ acceptance on sexual advertising and the effect of buying decision in ...the consumers’ level of acceptance when being expose to different level of nudity in advertisements, ...

24

Sameti

Sameti

... in advertising effectiveness (Smith & Yang, ...the advertising effectiveness, which ultimately is led to consumers’ purchase decisions, is an important yet very complicated, because it depends on ...

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Television advertising and buying behaviour of women consumers towards cosmetic products in Puducherry

Television advertising and buying behaviour of women consumers towards cosmetic products in Puducherry

... Voss and Parasuraman (2009) have opined that the purchase preference of cosmetics is primarily determined by the price of the product during the prepurchase evaluation. If quality information is available, price has no ...

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STUDYING THE IMPACT OF INTERNET ADVERTISING ON CONSUMER BUYING BEHAVIOR

STUDYING THE IMPACT OF INTERNET ADVERTISING ON CONSUMER BUYING BEHAVIOR

... action. Advertising is considered as a major and important element in the economic growth of the marketers and different companies in competition (Ryan's, ...1996). Advertising is usually paid form of ...

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The The Effect of Promotional Tools on Conveying Brand Identity from Sport Consumers’ Viewpoint in the Country’s Premier League

The The Effect of Promotional Tools on Conveying Brand Identity from Sport Consumers’ Viewpoint in the Country’s Premier League

... business, advertising in sport is one of the ways that most companies to manage the brand, its products and expanding its market in the ...of advertising on transfer of brand ident ity from the perspective ...

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The Effects of Feature and Benefit Sentences in Advertising Copy on Consumers’ Memory and Attitudes

The Effects of Feature and Benefit Sentences in Advertising Copy on Consumers’ Memory and Attitudes

... in advertising copy. Advertising copy testing research has produced conflicting results regarding the independence of recall, recognition and attitude ...on consumers’ responses to the ad as a ...

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INFO/C: [Consumer Policy and Health Protection] Special Issue, March 1996

INFO/C: [Consumer Policy and Health Protection] Special Issue, March 1996

... Acces of consumers to justice Advertising misleading, comparative Advertising for tobacco products After-sales services 15, 16 14, 15, 16 18 15 C.C.C 6 Child safety 11,13,17 Communicatio[r] ...

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IMPACT OF ADVERTISEMENTS ON MALE V/S FEMALE CONSUMER BUYING BEHAVIOR IN PUNJAB

IMPACT OF ADVERTISEMENTS ON MALE V/S FEMALE CONSUMER BUYING BEHAVIOR IN PUNJAB

... to consumers‟ repetitive shopping, at times excessive, because of boredom, tension, or anxiety (Solomon, 1995), which both can then be attributed to brand recall and advertisement ...

16

Multiproduct pricing and the Diamond Paradox

Multiproduct pricing and the Diamond Paradox

... more consumers to search and ultimately buy ...els consumers are fully-informed about all ...attract consumers, before charging them very high prices on other unad- vertised ...

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Analysis the Effectiveness Instagram Advertising of Steeze’s Clothing Product Using Epic Model and Influence on Consumers Buying Interest

Analysis the Effectiveness Instagram Advertising of Steeze’s Clothing Product Using Epic Model and Influence on Consumers Buying Interest

... the advertising message is not easy to remember is the use of English in writing sentences or captions on the ...overall advertising effectiveness of ...

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