Effects on brand equity dimensions
Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions
... OF EFFECTS BETWEEN THE BRAND EQUITY DIMENSIONS Abstract This paper focuses on the customer-based brand equity for a tourist destination, and develops a model including the ...
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The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions
... a brand among some brands, the proposed strategy will can a significant impact on establishing brand awareness, increasing brand image and perceived quality if effectively planed and ...perceptual ...
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An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions
... enterprise. Brand aid create value for customers and organizations, and illustrate reasons why of paying more for purchasing goods or ...the effects of services marketing mix (including: price, product, ...
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3 The Effects of Marketing Mix Elements on Brand Equity *
... that brand equity attracts attention of both marketing scientists and marketing practitioners, the way in which, and how intensively, individual marketing mix elements affect the creation of brand ...
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Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion
... improve brand awareness by strengthening connections between their product and its ...on brand loyalty confirm that consumer’s perceptions of brand/product quality and value are the core factors ...
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Social brand equity
... conceptualized brand equity, but never operationalized a scale of ...of brand equity placing it among the "dimensions of brand equity" and "values generated for customers ...
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Influence Dimensions of Brand Equity on Purchase Intention Toward Smartphone in Malaysia
... Despite the emergence of Smartphones and their wide spread in the market, standard mobile phones have stood the test of time and are still highly popular all over the world. The facts are highly common in poor and ...
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Dimensions and determinants of website brand equity: From the perspective of website contents
... website brand equity from the perspective of web ...the effects of web contents on brand equity, a SEM analysis is conducted on twenty Chinese websites which could be classified into ...
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Marketing mix effects on private labels brand equity
... additional dimensions of the consumer-based brand equity con- struct in order to better understand the brand equity creation ...or brand-naming strategy (Keller et ...label ...
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Brand equity
... which dimensions of customer based brand equity are affected depending on distinct critical incidents and which moderators play a ...analyzes effects regarding distinct customer segments, ...
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STUDYING THE EFFECTS OF BRAND EQUITY ON THE CONSUMERS RESPONSES IN THE SERVICE MARKETS
... of brand equity on consumer responses were ...Studied dimensions of customer response include: brand preference, brand extension, paying price premium and purchase ...of brand ...
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From Brand Identity to Brand Equity: A Multilevel Analysis of the Organization–Employee Bidirectional Effects in Upscale Hotels
... of brand identity was first introduced by Kapferer (1992) and has been studied from a wide range of disciplines, which has led to a variety of definitions and conceptual ...to brand identity as “a unique ...
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BRAND EQUITY DIMENSIONS – A LITERATURE REVIEW
... a brand is a key marketing function. Brand Equity is created by an optimum blend of market mix elements which work through mediating variables, the brand equity dimensions, to ...
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Examining Private-Label Brand Equity Dimensions: Do Brand Equity Dimensions Differ for Different PLBs of the Same Store?
... and brand association, perceived risk and perceived value, and perceived risk and store brand loyalty were positive for Equate and negative for Great ...makes brand association, perceived value, and ...
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An Analysis Regarding Descriptive Dimensions of Brand Equity
... called brand valuation or brand value, and is the meaning generally adopted by financial accountants, the concept of measuring the consumers' level of attachment to a brand can be called brand ...
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Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty
... significant dimensions of brand equity consisting of brand awareness, brand association and perception partially significant quality to customer satisfaction glorious in Lumajang banana ...
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Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
... Malaysian brand achieved national ...Malaysian brand equity by assessing the dimensions of the brand equity and its ...for brand awareness, seventeen variables for ...
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Dimensions of Brand Equity in E-Services, Case of Electronic Banking Industry
... interview, brand associations and brand loyalty were identified as key brand equity building criteria, in addition to facilitating brand ...positive brand image should increase ...
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Exploring Lenggong Valley World Heritage Site’s Brand Equity Dimensions
... the brand equity dimensions of a world heritage destination brand, namely the Lenggong Valley World Heritage ...survey-based brand equity metrics from a previous study that ...
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The role of brand equity dimensions in selection of global and local beer brands
... the brand portfolio by acquiring or creating new global beer brands, as they are mainly preferred by ...consumers. Brand loyalty has the biggest influence on consumer brand equity for local ...
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