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Generation Y Purchase Decision

The Effect Of Facebook Advertising On Generation Y Purchase Decision

The Effect Of Facebook Advertising On Generation Y Purchase Decision

... reach Generation Y customers as in this globalisation era, for every marketer, it is challenge to address the influence of Facebook advertisements on this generation’s buying ...Gen Y purchase ...

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Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y

Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y

... the purchase decision of Malaysian Generation Y and its association with brand concern, convenience concern, dependency concern, price concern, product feature concern and social influence ...

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THE IMPACT OF SOCIAL MEDIA USAGE ON HI TECH PRODUCTS PURCHASE DECISION OF GENERATION Y IN VIETNAM

THE IMPACT OF SOCIAL MEDIA USAGE ON HI TECH PRODUCTS PURCHASE DECISION OF GENERATION Y IN VIETNAM

... to purchase decision model is developed technology acceptance model (Venkatesh & Davis, 1996) with Theory of Reasoned Action (Fishbein & Ajzen, ...of Generation Y in Vietnam (Figure ...

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SOCIAL MEDIA USAGE, THIRD PARTY RECOGNITION AND PURCHASE DECISION INVOLVEMENT

SOCIAL MEDIA USAGE, THIRD PARTY RECOGNITION AND PURCHASE DECISION INVOLVEMENT

... millennial generation towards purchase decision involvement mediated by ...on purchase decision involvement, while third party recognition has no ...affect purchase ...

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Determinant Factors of Celebrity Endorsement on Consumer Purchase Intention: A Study on Universities Generation Y Regarding Selected Mobile Service Providers in Nigeria

Determinant Factors of Celebrity Endorsement on Consumer Purchase Intention: A Study on Universities Generation Y Regarding Selected Mobile Service Providers in Nigeria

... and purchase decision or ...Nigerian Generation Y into purchasing the endorsed ...to generation Y students residing and studying in the Northwest part of Nigeria, the data ...

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Factors Influencing the Purchase Decision Towards Small Cars

Factors Influencing the Purchase Decision Towards Small Cars

... Tourism is a fastest growing industry where human spirit is deeply involved to knowmore about the nature and its mysteries. Tourism has a high potential for generation of employment and promotes exchange of ideas ...

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Determinants of Insurance Purchase Decision Making in Lithuania

Determinants of Insurance Purchase Decision Making in Lithuania

... the decision to purchase insurance services of the mature adults is rather short and clear: their decision is conditioned not by the acceptability of the general insurance conditions or the insurance ...

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Green Awareness : Factors Influence Generation-Y Decision Purchase Behavior Towards Eco-Friendly Product Around Melaka Tengah, Melaka

Green Awareness : Factors Influence Generation-Y Decision Purchase Behavior Towards Eco-Friendly Product Around Melaka Tengah, Melaka

... Millennial Generation, often termed Generation Y or Echo Boomers; a new demographic segment comprised of individuals between the ages of 18 and ...green purchase behavior of adults (Lee, ...

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The Analysis of Impulse Purchase and Influence of Branding and Packaging in Consumer Choice

The Analysis of Impulse Purchase and Influence of Branding and Packaging in Consumer Choice

... buying decision 1 ...different generation periods, divided into traditional and modern brands; according to the length of existence, they are divided into short-term brand, era brand and permanent ...

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The effectiveness of the European Central Bank’s Asset Purchase Programme  Bruegel Policy Contribution Issue 2016/10 June 2016

The effectiveness of the European Central Bank’s Asset Purchase Programme. Bruegel Policy Contribution issue 2016 10 June 2016

... It is a little too early to judge the effects of the ECB’s decision to expand government bond pur- chases from March 2016. Inflation is still hover- ing around zero and the government bond term spread has ...

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Annual Growth Rate Analysis of Select Private Sector Sugar Mills in Tamilnadu

Annual Growth Rate Analysis of Select Private Sector Sugar Mills in Tamilnadu

... Within this general framework, several types of influences have been identified. Based on the work of Deutsch & Gerard (1955) and Kelman (1961), information, utilitarian and value expressive influences have been ...

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Factors influencing the decisions of SMEs to purchase software package upgrades

Factors influencing the decisions of SMEs to purchase software package upgrades

... It has been noted that survey and fieldwork approaches are complementary for information technology research, as traditional survey work is strong in areas where field methods are weak (Gable 1994, Attewell & Rule ...

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Determinants Purchase Decision Of Smartphone Based On Marketing Product

Determinants Purchase Decision Of Smartphone Based On Marketing Product

... Smartphones exact mutual to realize consumers typing their Facebook status, checking an email or another site of social network by use smartphone by continuous network link element currently. Thus, the customers remain ...

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The Effectiveness Of Digital Marketing On Consumers' Post-Purchase Decision

The Effectiveness Of Digital Marketing On Consumers' Post-Purchase Decision

... In this chapter, researcher discussed about marketing. Besides that, the researcher focused on digital marketing. Moreover, the researcher discussed about the trend of digital marketing and also the advantages and ...

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Generation Y - The Balance between Lifestyle and Work

Generation Y - The Balance between Lifestyle and Work

... Generation Y is a group of people born in the 80s and 90s of the twentieth ...of Generation Y to lifestyle and work, significantly differs from the opinion on this of older ...

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INCREASING ROLE OF CHILDREN IN THE PURCHASE DECISIONS OF FAMILY

INCREASING ROLE OF CHILDREN IN THE PURCHASE DECISIONS OF FAMILY

... A tremendous change can be marked over the years in the power of kids in influencing the purchase decisions. Unlike previous generations, the current scenario reveals the importance of children in decisions ...

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Household decision processes in the purchase and use of reservoir recreation land

Household decision processes in the purchase and use of reservoir recreation land

... Property taxes were viewed as a problem by residence-oriented households with higher incomes and by both residence- and investment- oriented households who participated in reservoir [r] ...

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Weighing up the risks – the decision to purchase housing on a flood plain

Weighing up the risks – the decision to purchase housing on a flood plain

... In order to gain a picture of whether home owners voluntarily chose to live in a flood risk area, residents were asked if in investing there they had given prior consideration the risk of flooding. Many residents ...

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The influence of need for closure and decision aids on online purchase behavior

The influence of need for closure and decision aids on online purchase behavior

... The results of earlier studies regarding the influence of need for closure on decision- making and the urgency to come to a definite decision (Vermeir et al., 2002; Vermeir & Van Kenhove, 2005) could ...

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The Effect of Product Quality on Organic Vegetable Purchase Decision-Making

The Effect of Product Quality on Organic Vegetable Purchase Decision-Making

... Abstract- Indonesia began to show efforts to start a healthy life by cultivating organic food. Since it was first introduced in Indonesia in 1997 organic vegetables are healthier and safer for the body than non-organic ...

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