Marketing and brand management
Over View of Brand Management in Indian Marketing Environment
... days brand management in Indian marketing environment consumer’s protection depend on their various factors follow through on your promises, Deliver genuine, customer-centric experiences, behave with ...
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ROLE OF BRAND MANAGEMENT COMPANIES IN MAKING AN AVERAGE BRAND A SUPER BRAND
... to marketing for more than a century. Brand management is generally emerged in ...own brand assistance and managers dictated to adverting and other marketing of the ...resources. ...
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Anshan city brand management strategy
... City brand is the identification, which distinguished the region from others, to represent the unique characteristic of a city and provide important information for investors and consumers to make strategic ...
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Index Terms - Brand equity, Marketing Mix Elements, FMCG, UAE, Structural Equation Modeling, Brand Awareness, Brand
... in brand management. Its definition and management is a subject of various books, articles and ...a brand. The valuation of a brand can be done in financial terms and consumer ...based ...
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New Product Launch For Eagle Brand: Marketing Management Case Study – A And B
... in brand management for one of the world’s largest consumer packaged goods ...to Brand Manager, on their biggest and most well-known brand, Eagle shoe ...
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Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses
... current marketing literature that have analyzed and discussed the importance of brand management in small firms, have concluded that a strong brand management is one of the main factors ...
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STUDYING THE EFFECTS OF SOCIAL MARKETING ON BRAND EQUITY IN NON-FOR PROFIT ORGANIZATIONS
... of marketing as affecting mind, heart and soul of human and considering human heart and soul with the introduction of three evolving stages of marketing, and emphasizes the importance of social ...social ...
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The Impact of Social Media in Marketing Management
... that brand loyalty of the customers is positively affected when the brand appears on various platforms and offers applications on social media ...one brand on social ...
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EFFECTIVE FACTORS ON CUSTOMERS BRAND LOYALTY IN IRANIAN BANKS
... that brand can play to retain customers, as well as to promote some of their behaviors, and it per swill leads to company’s long term ...benefits. Brand credibility is considered as an important effective ...
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MEASURING CUSTOMER-BASED BRAND EQUITY IN GHANAIAN TERTIARY EDUCATION: A STUDY OF SELECTED PRIVATE UNIVERSITIES
... Although brand management is receiving increased academic investigation worldwide, to date there has not been any study with regards to branding of HE institutions in the Ghanaian context, as Goi (2013) ...
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Open Journal Systems
... powerful marketing tool for sharing relatable experiences among customers ...on Brand Equity and its impact on Purchasing Decision of Imported Shoes in Bekasi, ...of Brand Equity and a good online ...
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Brand Strategy Management
... However, if we are successful in lessening the consumer resistance there arises a demand. The pull effect compels the retailer to stock the brand and his resistance also comes down. Consumers want a good value for ...
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Marketing Branding - Defending the Brand - Aggressive.pdf
... a brand is being used for customer diversion or is being associated with objec- tionable content, too many brand managers make the mistake of conducting a few test searches through a top ...their ...
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The brand equity: evidence on marketing investment
... premium brand equity model, in the theoretical basis, that equity is influenced by sales, created by the marketing mix company and competitors ...constitutes brand equity, and therefore we have ...
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Vol 1, No 1 (2015)
... of brand image that is knowledge or familiarity with the brand and the fit of the ...the brand, is as follows: determine the brand, frequency of purchase and product ...the brand is ...
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The “Brand” of Political Party in Political Marketing
... a marketing and branding ...a Brand for the last Lok Sabha election by the BJP, was correct marketing strategy and powerful reason of BJP’s ...
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DO CONSUMERS TRUST THE LOCAL BRANDS? EMPIRICAL EVIDENCE FROM ALBANIA
... define brand trust as a factor that makes an average user believe that brand will perform its stated purpose whatsoever (Chaudhuri and Holbrook, 2001), as well, brand trust is important because it ...
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Rethinking Digital and Sensory Marketing in Globalizing Contexts of Political Economy: Revisiting ICT Consumer Cultures in the Symbolism and Dynamism of Postmodern Spaces
... Today, there is a questioning of modern industrial society in terms of its materialist values such as the bureaucratic state and the assembly line with workers routinized like „machines‟ subjected to standardized ...
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Exploring The Contributing Factors That Affect Brand Knowledge On Agromas Product : A Case Study
... The brand of each product is very important as it is one of the competitive advantages toward the brand when it’s already present in consumer’s ...mind. Brand knowledge is the most important factor ...
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Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix Place, Product, Promotion, & Price: Coca Cola Consumer Based Qualitative Survey
... of brand equity are explored through marketing mix therefore, it is significant to briefly explore ...creating brand loyalty to some extent (Behram, 2014; Coca Cola, ...
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