Marketing and Innovation
Marketing capabilities, innovation and firm performance
... the marketing and innovation literatures as levers to a firm’s internal ...on innovation (Yadav, Prabhu, and Chandy 2011) and performance outcomes of firms (Sheng, Zhou, and Li ...and ...
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Achieving superiority in product and customer performance through marketing and innovation resource capability combinations
... superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity” by Sok, ...Industrial Marketing Management, 40(8), 1285-1293] comprising parts of ...
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Marketing Innovation Strategies for Improving Customer Satisfaction: Vodacom Tanzania
... This paper is aimed at understanding and being able to successfully anticipate the needs of an organization's current and potential customers by defining and explaining some concepts used in Marketing academia. PR ...
7
The failure of a wine closure innovation: A strategic Marketing Analysis.
... high-tech marketing strategy has its roots in the technology adoption life cycle" ...discontinuous innovation, such as the Stelvin seal, requires the marketplace to change its past behaviour in some ...
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The role of marketing in the design and innovation of future products in the connected digital economy
... In marketing, for decades, the appetite for aggressive (and largely independent) Competitive Advantage has emphasised the vertical integration and ...and innovation has emerged - reflecting the awareness ...
27
The evolution of marketing influence in the innovation process: toward a new science-to-business marketing model in quadruple helix
... the marketing challenge is significant as a result of the following characteristics of its application: (1) In most cases, it is not a marketable product but a basic research result, which was produced in a ...
13
Bridging ideas with markets The impact of training, marketing and design on innovation
... Community Innovation Survey (CIS, see Table 1 for a description of the sample and box on methodology in the ...and marketing (rather than on other categories of non-R&D "intangibles" such as ...
9
Novel but too complex? The importance of marketing innovation for new product performance
... product innovation performance even if the new products are not based on technological ...as marketing departments and invest more heavily in innovation activities in the department with the higher ...
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OPEN SOURCE SOFTWARE: THE ROLE OF MARKETING IN THE DIFFUSION OF INNOVATION
... the marketing literature is presented, shown to solve the problem of single factor models, and used to illustrate the importance of marketing in OSS ...
11
Internet Marketing: The New Era of Innovation In E Commerce
... the marketing mix but has brought a new way to approach potential customers in a very interesting, creative and cost effective way as ...for marketing a company's service, selling products and gathering ...
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MARKETING CAPABILITIES FOR INNOVATION- BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET
... of marketing within the competitive advantage is ...distinctive marketing capabilities in competitive strategy of the ...solving marketing problems, by communicating with their customers, and by ...
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The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
... the marketing plan ensures consistency of thought marketing because it requires an ongoing review of new opportunities for product development and market changes and mutations in the environment and the ...
6
Social Media Marketing : Cutting Through The Clutter Through Innovation And Creativity
... Digital Marketing, Social Media has caught the fancy of marketers in a big way, to promote the products, brands, services or even the organisation ...constant innovation and creativity to s tand out of ...
5
Study on Luxury Marketing Channel Innovation in Chinese Market
... luxury marketing, from the study on the current situation of luxury enterprises’ marketing channels, they draw a conclusion that most luxury enterprises choose to sell luxuries at stores built in ...
5
Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation
... technological innovation commonly led to market success through the process of commercialization (Drucker, ...entire innovation process (Chiesa & Frattini, 2011; Datta, ...strategy, innovation, ...
137
Strategy transition and marketing innovation of a vertical search engine: The case of Kuxun company
... its marketing strategy transition went through segmenting, targeting, and positioning (STP), and the marketing innovations have been ...realize marketing strategy transition and innovation ...
16
Getting personal with marketing research: A first year teaching innovation. A Practice Report
... makes marketing research personal on all sorts of levels—they have experienced filling in the questionnaire, they have shared the experience as a community of inquiry of taking part in the survey, they learn as ...
7
Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
... In spite of the significant theoretical and practical contributions of the results, the study has certain limitations as well. First, this study focuses on exploring the moderating role of marketing capability. ...
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The Impact of Marketing Innovation on Customer Satisfaction in Aqaba Special Economic Zone Authority
... of marketing innovation on customer satisfaction in Aqaba Special Economic Zone ...of marketing innovation (innovation in marketing, innovation in performance, ...
19
SERVICE MARKETING INNOVATION: A PARADIGM SHIFT (A CASE STUDY OF INDIAN BANKING SYSTEM)
... Finance; Marketing; Human Resource Management; General Management; Banking; Economics; Tourism Administration & Management; Education; Law; Library & Information Science; Defence & Strategic Studies; ...
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