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marketing public relations

Analysis on the implementation of customer relationship management  and marketing public relations on customer value and its impact  on customer loyalty

Analysis on the implementation of customer relationship management and marketing public relations on customer value and its impact on customer loyalty

... and Marketing Public Relations on Customer Value, the programs run by ABC Hotel are already good because they are able to create good value to ...

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Internships for all? A critical review of unpaid labour and questions for marketing, public relations and advertising students in the UK

Internships for all? A critical review of unpaid labour and questions for marketing, public relations and advertising students in the UK

... in marketing, advertising and public relations, the question of unpaid internships – ‘free labour’; also titled ‘provisional’, ‘precarious’ and ‘ambiguous’ labour - is insufficiently problematised in ...

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Determinant of Compliance Investors in Satisfying a Fiscal Obligation

Determinant of Compliance Investors in Satisfying a Fiscal Obligation

... by marketing public relations towards compliance with financial obligations in meeting the investor only amounted to ...the marketing public relations given will not be improve ...

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COMMUNICATION AS A TOOL IN ADVERTISING

COMMUNICATION AS A TOOL IN ADVERTISING

... This paper deals with a series of phenomena and forces with a great impact on the value system of the organizational communities. Among the present tendencies, we can especially refer to diversity and growth of the ...

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Public Relations Manual.pdf

Public Relations Manual.pdf

... The list could grow even longer. It should be apparent that a large number of people are potentially affected by the decisions you and your chapter make on a daily basis. Yet it is likely that your decisions don’t often ...

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Volume 5, Issue 7, 2019

Volume 5, Issue 7, 2019

... spectators’ marketing and public relations and sport event satisfaction with their participation in the Taipei 2017 ...spectators’ marketing and public relations recognition, ...

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33-Public Relations

33-Public Relations

... • Public relations refers to any activity designed to create goodwill toward a business:.. • Increases sales.[r] ...

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Government Regulation of Advertising in the Eurasian Economic Union: Contradictions of Public Policy and Advertising Ethics

Government Regulation of Advertising in the Eurasian Economic Union: Contradictions of Public Policy and Advertising Ethics

... The article deals with the problems of government regulation of advertising industry in the member states of the Eurasian Economic Union (EAEU). The main purpose of the study includes evaluation of attitudes to the moral ...

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Conceptual Work of Integrated Marketing Communication to Improve the Brand Awareness and Sales of “Delizea”

Conceptual Work of Integrated Marketing Communication to Improve the Brand Awareness and Sales of “Delizea”

... The implementation way to improve the marketing communication of brand awareness is creating a company profile. New display and concept make Delizea simpler and more elegant. Now, Delizea has a dessert such as a ...

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IMC antecedents and the consequences of planned brand identity in Higher Education

IMC antecedents and the consequences of planned brand identity in Higher Education

... Direct marketing is a channel-agnostic form of advertising which allows businesses to communicate about their brand straight to the customer, with advertising techniques that can include cell phone text messaging, ...

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Ethical Dilemma Faced by General Motors India

Ethical Dilemma Faced by General Motors India

... of conduct of the company. A shift of viewing this ethical dilemma can be addressed by the “Kantian” model that insists on the right moral duty of the individual in relation to decision making. In this model the ...

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Romanian public marketing in terms of necessity, collaboration and mix

Romanian public marketing in terms of necessity, collaboration and mix

... of public policy making, which consists of relevant fields according with the national ...development, public infrastructure of local interest and tourism policies, energy and mineral resources, ...

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Marketing Strategies Used for Promotion of Library Informaton Services in Kaduna State Public Library, Nigeria

Marketing Strategies Used for Promotion of Library Informaton Services in Kaduna State Public Library, Nigeria

... library marketing should be an on-going process in the sense that it does not stop simply after promoting ...of marketing and new insight into marketing library products and services is necessary to ...

98

Influencers as support for public relations campaigns

Influencers as support for public relations campaigns

... Advertising, public relations, personal sales, or other directions of support for chosen processes associated with marketing and creating an atmosphere around a branch in target groups are ...

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Study on Computer Generated Electromagnetic Effects on Computer Users

Study on Computer Generated Electromagnetic Effects on Computer Users

... Though marketing of basic needs are considered ...integrated marketing communication that provide a synergy to ...and marketing communication need to be strategic to convince to buy the product from ...

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Development of Interest in Science and Interest in Teaching Elementary Science: Influence of Informal, School,  and Inquiry Methods Course Experiences

Development of Interest in Science and Interest in Teaching Elementary Science: Influence of Informal, School, and Inquiry Methods Course Experiences

... Department public information officer who took his own life, his suicide may have been attributed to job-related trauma or it could have been due to an underlying biological or psychological condition (Burdeau, ...

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Reputation or relationships: What really drives perceptions of employer attractiveness in the health industry?

Reputation or relationships: What really drives perceptions of employer attractiveness in the health industry?

... Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp.. Mahwah, NJ: Lawrence Erlbaum Associa[r] ...

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Chapter4MIS.ppt

Chapter4MIS.ppt

... Developing Information Marketing Environment Target Markets Marketing Channels Competitors Public Macro Environment forces Marketing Managers Analysis Planning Implementation Organizatio[r] ...

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Exploratory study of a crisis commander’s perspectives on the role and value of public relations in crisis management

Exploratory study of a crisis commander’s perspectives on the role and value of public relations in crisis management

... of public relations in crisis management in an energy company in ...senior public relations of the energy company reports directly to the crisis commander (CC) in times of crisis thus, the CC ...

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