Negative word of mouth
EXPLORING NEGATIVE WORD-OF-MOUTH IN ICT ENTERPRISES USING Q-TECHNIQUE
... a negative word-of-mouth message on corporate reputations is extremely rapid and ...of negative word-of- mouth on ICT (Information and Communication Technology) corporate ...
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Determinants of negative word of mouth communication using social networking sites
... customers’ negative word-of-mouth communication using social networking sites following a service ...electronic word-of-mouth communication, research focusing on negative ...
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The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective
... branding, word-of-mouth, political marketing, consumer and firm learning, retailing, conjoint analysis, and ...and Word of Mouth” was a finalist for the William ...
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Relating Word-of-Mouth to Corporate Reputation
... customer-generated word-of-mouth (WOM) and corporate ...and negative word-of-mouth (NWOM) are thought to have strong downside consequences for corporate ...
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Understanding Word of Mouth in Counterfeiting
... There could be many methods to understand the role of WOM on counterfeit products. One method is to measure Inter- net postings about brands and their subsequent sales perfor- mance (e.g., Godes & Mayzlin, 2004). ...
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Social Media and Word of Mouth
... generated negative social media messages and present possible responses for marketers dealing with this form of negative word of mouth ...such negative social ...with negative ...
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HOW WORD OF MOUTH MARKETING OF MOTORCYCLE PRODUCT?
... of word of mouth marketing, the role of sales force is very important as a carrier and controller of marketing messages to the local community, for that, sales forces must have mentality: customer-oriented, ...
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How do companies protect their brand reputation online in response to Negative Electronic Word of Mouth? A study of German companies
... the Gulf of Mexico. Examples like Nestlé with their “aggressive marketing” of breast milk substitutes in LEDCs were named, which contributed to the unnecessary deaths of babies. Additionally Nestlé had to handle the ...
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The power of the electronic word of mouth : a study on the service recovery of negative electronic word of mouth
... anonymous negative reviews writers should be traceable (Rademaker, ...written negative reviews (Rademaker, ...the negative reviews in question were not based on actual experience, they were not ...
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Word of mouth advertising, credibility and learning in networks
... We have assumed that “recommendations” can only be positive. The in- tuition motivating this is that a neighbour can observe someone using the product over some period of time; if the product has been tried and found ...
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How will they react? Textile organizations and crisis communication : effect of crisis type, information and product price on the perceived post crisis emotions, attitude and behavioural intentions of textile organizations
... Many research has already been employed within the different type of crisis response strategies. One subject which has been not been investigated in many ways is the timing of the crisis response. Arpan & ...
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The Impact Of Electronic Word Of Mouth On Intention To Travel
... E-WOM is set of channels which are used for communicating with people who send negative and positive feedback about firm’s products and services. (Weerawit L. and Panjakajornsak V., 2014). Gupta and Harris (2010), ...
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Analysis of Service Quality on Electronic Word of Mouth (E WOM) through Customer Satisfaction
... electronic word of mouth (E-WOM) on customers, meaning better service quality which includes responsiveness, empathy, assurance, reliability and physical evidence, the electronic word of mouth ...
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Effect of Electronic Word of Mouth (E WOM) and Instagram Account on Purchase Intention
... Electronic Word Of Mouth (E-WOM) Dimension on purchase ...and negative opinion as independent variables (X), while the purchase intention (Y) as the dependent variable or ...
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A Literature Review of the Influence of Electronic Word of Mouth on Consumer Purchase Intention
... of word-of-mouth are increasing, and consumers’ online purchase decision-making will be affected to some extent by electronic word-of- ...electronic word- of-mouth, and describes the ...
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Online Word of Mouth Communication in Bollywood Tweet Dataset
... of mouth (WOM) has been defined as an informal communication among customers about services and products ...online word of ...positive, negative or neutral views or support somebody else’s views by ...
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The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions
... of negative or positive reviews when purchasing more expensive goods, ...that negative reviews were important influencers when making purchasing decisions of expensive goods, while ...that negative ...
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Recommended for you: The effect of word of mouth on sales concentration
... Permanent repository link: http://openaccess.city.ac.uk/12149/ Link to published version: http://dx.doi.org/10.1016/j.ijresmar.2015.02.005 Copyright and reuse: City Research Online aims [r] ...
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Recommended for you: The effect of word of mouth on sales concentration
... of mouth has two main eects on the rm's pricing ...ensure word of mouth arises and this expands demand, but high prices preclude word of mouth and thereby contract ...with word ...
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Influence Of Electronic Word Of Mouth EWOM On Purchase Intention
... Devkant Kala and VD.S. Chaubey (2018)., The authors found that the marketer should follow eWOM to increase the brand popularity which will persuade consumer purchase intention. With the expansion of internet customer ...
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