Place Branding and Destination Image
Strategic place marketing and place branding: 15 years of mega events in Lisbon
... Conclusively, the most important benefit for Lisbon by hosting the UEFA EURO CUP 2004 is the city promotion in an international sportive level which entails an increase of medium tourism level. As Ritche states (ibidem ...
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On-Line Destination Branding: An Investigation Into The Divergence Between Brand Goals And On-Line Implementation
... of place branding is not new, but the internet has opened new possibilities for segmenting audiences and promoting differentiated brand propositions to different targeted ...tourism destination ...
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Strengthening the identity of tourism destination in bandung city with city branding
... city branding, Kartajaya (2005) argued that the local government now needs to metamorphose into a customer- oriented regional government and be equally responsible to all ...Strategic Place Triangle ...
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The Use Of Instagram To Make A Successful Destination Branding In West Java Indonesia
... a destination aims to introduce its products and sell them in the ...A Destination Brand is a name, symbol, logo, word mark or other graphic that both identifies and differentiates the destination; ...
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Reimaging Ethiopia through Destination Branding
... Destination branding in history: According to [30], “relatively few papers attempted to measure the desti- nation image for any specific travel ...one destination, without a frame of reference ...
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Aspects of sustainability in the destination branding process: a bottom up approach
... 2002). Branding a destination is defined as “the process used to develop a unique identity and personality that is different from all competitive destinations” (Morrison & Anderson, 2002, ...of ...
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Does branding improve destination image and intention to visit risky country: an application to tourism in lebanon
... the image positively affects the choice of the destination by the tourist that is the intention to visit the ...the image was formed in unstable or risky ...the destination as a touristic ...
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The Role of Internet and SEO in Branding Destinations: Case of Albania as a New Destination in Balkans
... tourist destination, the concepts of marketing and ICTs are even more ...tourist destination marketing is its branding. Destination Branding concept is very important because it make ...
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The evolution of destination branding: A review of branding literature in tourism
... the destination marketers in the process of developing the brand identity (Qu, Kim, & Im, ...nation branding among experts and government officials due to the lack of knowledge of the ...nation ...
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YouTube’s Role in Destination Image Creation
... Semiotics in the light of tourism is observed through creation of identity and creation of image. Tourists relate to destinations by framing certain symbols, mostly those ones which are already exposed in the ...
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Opportunities and challenges of cross border place branding: The case of EUREGIO
... corporate branding led scholars to adapt the concepts for place marketing which resulted in different concepts of place branding (Kavaratzis & Ashworth, ...provocatively place ...
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Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool'
... a place brand. Nevertheless, according to Ward (1998), place branding, as a strategic marketing activity, has increased significantly over the last quarter ...location. Place branding ...
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How experiences with cultural attractions affect destination image and destination loyalty
... good destination image and to attract new visitors to the ...and destination managers in terms of promoting the attraction and providing safe environment for the destination is ...
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Travel Writing in Place Branding A Case Study on Nantes
... However, key to this study is that three branding elements are not covered by any of the articles, these are 06-society, 11- social-conditions and 13-stories. A documented example exists of how these three missing ...
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Tourism destination image as an antecedent of destination loyalty: the case of Linz, Austria
... It has commonly been assumed in the marketing literature that consumer loyalty is linked to customers’ repeat purchases or recommendations to friends and family. One of the prominent definitions of brand loyalty is ...
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Destination image: A co citation analysis
... a destination image thought social network or media ...of destination image are based on attitude ...words, destination image was developed from attitudes of travelers through ...
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Rovaniemi Destination Image to Vietnamese Millennial Travellers
... strong destination identity, and the commissioner can take advantages of this to develop the Vietnamese ...positive image of Rovaniemi as a travel ...projected destination image by internal ...
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An assessment of beneficial image of a country for vacation destination
... This approach is inadequate to assess destination image as a mental prototype and could not capture the holistic nature of the image (as discussed in Chapter 3). Conse[r] ...
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Factors Influencing Destination Image Formation: A Review
... Destination Image research has been progressing in the recent ...of destination image from literary ...of destination image creation has been used as a primary review and ...
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A Study of Factors Influencing Tourist Destination Image
... of Destination Management Organizations (DMOs) and goes up to the final ...tourist destination and the factors determining the tourist destination ...a destination may lead to image ...
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