Place Marketing and Branding
Strategic place marketing and place branding: 15 years of mega events in Lisbon
... designed place identity so as to promote it towards identified target markets (AMA, ...2007). Place marketing and place branding are widely used as potential tools for the strategic ...
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Place marketing and mega events: intentions and short term results of nation branding of Russia through the Sochi 2014 Winter Olympic Games
... “nation branding” is only a useful but rather arrogant metaphor, a dangerous myth, which misleads policy makers and creates assumptions that popular perceptions of a nation can be manipulated similarly to ...
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Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus
... Bogota branding by Kalandides (2011) or Aalborg by Therkelsen et ...of place marketing theory development, the role of residents was widely ...the place marketing target ...of ...
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The Narrative/storytelling approach in branding a place: an analytical study of Oldham
... in branding a place (Silver and Hill, ...true branding lies in the impact the result has on the stakeholder groups to the place, ...a place presents a challenge that is not common, as ...
371
Strictly tourism? The co-evolution of tourism brands and place branding.
... in place brand competition and positioning has earned tourism marketing some strategic value in terms of the increasing importance of creating global place-based ...wider ...
5
Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding
... in! place! marketing! (Gold! &! Ward,! 1994,! Kotler! &! Gertner,!2002;!Kotler,!Haider!&!Rein,!1993)!and!plays!a!key!role!in!place!branding!(Ashworth!&! Kavaratziz,! 2010;! ...
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Opportunities and challenges of cross border place branding: The case of EUREGIO
... corporate branding led scholars to adapt the concepts for place marketing which resulted in different concepts of place branding (Kavaratzis & Ashworth, ...provocatively ...
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Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding.
... Place* marketing* has* been* an* object* of* study* since* the* 1960s;* however,* even* though*in*the*last*two*decades*there*has*been*an*increase*in*research,*there*is*a* ...the* marketing* ...
11
Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool'
... of place branding that can attract inward investments for the destination economical progress in terms not only of job creation, but also capital, technology, production and management ...
9
Place Marketing: The Brand image of Casablanca
... d’un marketing complet et non pas juste un marketing ...du marketing pour leur développement et se sont empressés à lancer des compagnes de communication pour promouvoir leurs régions, villes ou ...
11
A Sense of place: Branding the Richardson Olmsted complex through architectural motif
... a place to house the ...a place-brand program for the Richardson Olmsted ...first branding applications I will ...consistent branding voice in keeping with the overall pattern ...
156
GREEN BRANDING OF HOTELS IN INDIA AN INNOVATIVE MARKETING PERSPECTIVE
... green marketing strategies in order to capitalize the opportunity to raise their revenue by getting a competitive ...for branding the hotels as green by the hoteliers in the context of environmental ...
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Instruments of Place Branding and Regional Dynamics: Guimarães as European Capital of Culture
... Place branding has emerged as a powerful instrument to create some uniqueness, and differentiate places, which could be linked to a general increase in competition between countries, regions and cities in ...
13
Normalising jurisdictional heterotopias through place branding : the cases of Christiania and Metelkova
... Here, we draw evidence from two distinct scenarios of subversive heterotopias based on their precise and determined functions that are reflective of the society in which they exist (Stone, 2013): these are the squatted, ...
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The Use of Branding and Market Segmentation in Hotel Marketing: A Conceptual Review
... Implementation of market segmentation can be through multichannel communications (Shim et al., 2004; Thomas & Sullivan, 2005), brand development (Bucklin & Gupta, 1992; Bucklin et al., 1995; Jaffe, 1982) and ...
16
Lust for Lulu: An Examination of Lululemon Athletica's Marketing Authenticity and Branding
... Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a ...
27
RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING
... The location of marketing a service must find a place on the more and more crowded streets of the great cities or within commercial galleries in supermarkets. Consequently, in both cases the predominant ...
7
Place marketing and urban retail agglomerations : an examination of shoppers place attractiveness perceptions
... most place marketing efforts focus upon is that of promotion. ‘Place promotion’ has enjoyed a high degree of continuity through the history of place marketing’s guises (Ward and Gold, ...a ...
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Place of quality labels in the marketing of local products
... en place avec succès, et accompagnés d’une bonne reconnaissance sur le marché peuvent non seulement créer de la valeur, mais également augmenter la demande pour les produits de qualité et par conséquent stimuler ...
11
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
... Private branding shifts the right of branding from manufacturers to re- tailers as the transformable power of supply chain status from the first manufacturers to ...maximize marketing efforts without ...
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