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proactive market orientation

The Effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance: A Case Study on MSMEs in the Culinary Field in D I  Yogyakarta

The Effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance: A Case Study on MSMEs in the Culinary Field in D I Yogyakarta

... the market, and „new' which refers to different things including perfection or improvement of previous products consumers found in the market (Suryani, ...that proactive market ...

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Co-opetition Strategy and Its Relationship with Responsive and Proactive Market Orientation in Iranian Biotechnology Industry

Co-opetition Strategy and Its Relationship with Responsive and Proactive Market Orientation in Iranian Biotechnology Industry

... proactive market orientation dimensions were ...responsive market orientation which indicated that the total effect of co-opetition were able to explain ...responsive market ...

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A Manager-Customer Empirical Investigation Of The Subjective Performance Of Proactive Market-Oriented Consumer Goods Companies: Testing A Double-Mediation Model

A Manager-Customer Empirical Investigation Of The Subjective Performance Of Proactive Market-Oriented Consumer Goods Companies: Testing A Double-Mediation Model

... product market (Reiman n , Schilke, & Thomas, ...drive market changes to maintain a leading ...named proactive market orientation (Narver, Slater, & MacLachlan, ...given ...

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Does marketing function pay of in moderating the relationship between market orientation and business performance

Does marketing function pay of in moderating the relationship between market orientation and business performance

... very market-oriented because, according to Morgan, Vorhies, Mason (2009), Kirca, Jayachandran, and Bearden (2005), market orientation can provide organizations a competitive ...is market ...

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Employability attributes and personality preferences of postgraduate business management students

Employability attributes and personality preferences of postgraduate business management students

... The authors recommend that career development support efforts focus on helping early career adults and more career- established employees to cultivate a balance between the sensing and intuitive, thinking and feeling, ...

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EFFECT OF STRATEGIC ORIENTATION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM KENYA

EFFECT OF STRATEGIC ORIENTATION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM KENYA

... customer orientation has a positive and significant effect on firm performance with a beta value of β4 = ...customer orientation, there is ...customer orientation entails putting customers’ interest ...

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Entrepreneurial Orientation and Financial Performance of Nigerian SMES:

Entrepreneurial Orientation and Financial Performance of Nigerian SMES:

... of proactive firms such as being responsive to market signals, have accessed to scarce resources, and strongly committed to improving product and service offerings enable high performance returns (Day & ...

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Regulatory Role of TQM between the  Marketing Orientation, Entrepreneurial Orientation and the Organizational  Performance and Competitiveness

Regulatory Role of TQM between the Marketing Orientation, Entrepreneurial Orientation and the Organizational Performance and Competitiveness

... being proactive, innovativeness, and the extent of boldness such as risk taking [38] and accordingly continuously sustaining and remaining ...neurial orientation and market ...

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STRATEGIC ORIENTATION AND ORGANIZATIONAL PERFORMANCE: A STUDY OF THE AFRICAN TEXTILE INDUSTRY

STRATEGIC ORIENTATION AND ORGANIZATIONAL PERFORMANCE: A STUDY OF THE AFRICAN TEXTILE INDUSTRY

... strategic orientation on organizational performance in the African textile industry in ...the market orientation research stream, the authors examine the impact of three alternative strategic ...

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A Factorial Analysis Of The Barriers To Market Orientation Adoption Among Small And Medium Enterprises (SMEs) In A Developing Country

A Factorial Analysis Of The Barriers To Market Orientation Adoption Among Small And Medium Enterprises (SMEs) In A Developing Country

... (1997), market orientation adoption requires organisational values embracing philosophy, attitudes and behaviours that are conducive and enabling for market-oriented ...some market ...

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Market Orientation of News Startups

Market Orientation of News Startups

... The advertising market is explored less systemati- cally. Startups build on their experience in other me- dia outlets and talk to contacts in their professional network to collect information about advertisers’ ...

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Analysis of Strategy Focus vs  Market Share in the Mobile Phone Case Business

Analysis of Strategy Focus vs Market Share in the Mobile Phone Case Business

... and market oriented as customer-led is seen as reactive ap- proach that focuses on the expressed desires of customers and fails to deliver sustainable competitive advantage by failing to recognize the not stated ...

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Effects Of Market Orientation And Barriers To Market Orientation On University Performance: A Study Of Universities Of Technology In South Africa

Effects Of Market Orientation And Barriers To Market Orientation On University Performance: A Study Of Universities Of Technology In South Africa

... Given the major and rapid changes in South African HEIs, it is imperative to identify and monitor the consequences of market orientation. During the recent student protests across the country in October ...

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Institutional Profiles and Entrepreneurship Orientation: A Case of Turkish Graduate Students

Institutional Profiles and Entrepreneurship Orientation: A Case of Turkish Graduate Students

... entrepreneurship. Proactive persons do what is necessary to bring their concepts to fruition and gain an advantage by being the first to capitalize on new opportunities (Sang ...S.,2000:406). Proactive ...

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Determinants Of, And Barriers To, Market Orientation And The Relationship With Business Performance Among SMES

Determinants Of, And Barriers To, Market Orientation And The Relationship With Business Performance Among SMES

... that market orientation has a significant positive effect on ...to market orientation and determinants of market ...of market orientation, their relationship with ...

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Determinant And Barrier Of Market Orientation Toward Organization Performance In Food Industry Malaysia

Determinant And Barrier Of Market Orientation Toward Organization Performance In Food Industry Malaysia

... Over the years, many studies have shown the important role of market orientation in influencing the performance of organization (Jaworski & Kohli, 1993; Narver & Slater, 1990). It is also defined as ...

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Key Elements of Market Orientation on Malaysian SMEs Performance

Key Elements of Market Orientation on Malaysian SMEs Performance

... its market orientation will improve its market ...that market orientation is positively related to business profitability, measured by return on investment ...that market ...

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The Impact of School’s Corporate Cultures on Teacher’s Entrepreneurial Orientation: The Mediating Role of Readiness for Change

The Impact of School’s Corporate Cultures on Teacher’s Entrepreneurial Orientation: The Mediating Role of Readiness for Change

... entrepreneurial orientation development to private schools ...entrepreneurial orientation can be influenced by corporate ...entrepreneurial orientation with teacher’s readiness for change as a ...

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Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry

Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry

... the market orientation with specific dimensions, such as gaining information about the customers’ needs, competitors’ powers, and functions’ coordination affected competitors’ superiority, and acculturation ...

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An investigation into the antecedents and consequences of collaboration between sales and marketing

An investigation into the antecedents and consequences of collaboration between sales and marketing

... Business Performance, Collaboration, Communication, Interfunctional Relationships, Learning Organisations, Market Intelligence, Marketing Management, Market Orientation, Sales and Market[r] ...

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