Product Marketing

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Agricultural Product Marketing based on Ratings and Reviews (APMRR)

Agricultural Product Marketing based on Ratings and Reviews (APMRR)

To overcome the problem of economic loss, we propose the Agricultural Product Marketing Based on Ratings and Reviews (APMRR). Farmers confuse the price for their products that they produce and sell. APMRR serves as a platform for movement of agricultural products from the farms directly to the consumers or retailers. APMRR is a mobile application, which provides a privilege for both farmers and consumers/retailers to buy and sell the required products without the involvement of an intermediary at the product’s fair profitable price.
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International PG Certificate in Product Management & Product Marketing (ICPM)

International PG Certificate in Product Management & Product Marketing (ICPM)

association of product managers, brand managers, product marketing managers, and professionals from other related fields, AIPMM is the only organization that represents you through the product life-cycle, across any industry. IAIPM offers

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A Global Education Application in Turkey: A Product Marketing Activity

A Global Education Application in Turkey: A Product Marketing Activity

When the responses of the groups are reviewed in Table 1, it can be seen that only Group 1 said that they wanted to broadcast the advertisement on both a national and an international channel. More commonly, the students wanted to broadcast on a national channel. As a reason for this, thinking that they would only be selling the hazelnuts from their own village, they were afraid that it would not be enough for the other countries in the world. Because of this, they were unable to display a global perspective in the real sense. In Group 2, the students said that they wanted their advertising film to be broadcast only on the national channels because the products they advertised were of the best quality. They too were unable to exhibit a global perspective. It is true however that in the new world order, what is expected of individuals is not to focus on local events and developments and become limited to national borders but to approach matters with a global perspective and to gain the identity of a world citizen in this way. Indeed, in today's world, new technologies are removing the boundaries between countries [9]. In this context, the other 6 groups gave a single answer and stated that they wanted their advertising film to be broadcast on an international channel. Therefore, their views, as shown in Table 1, displayed a global perspective. In the voting that took place among the groups in the "Product Marketing Activity," the poster that was most liked belonged to Group 1 and the most liked advertising film scenario belonged to Group 7.
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Using eCommerce to Improve Product Marketing and Profitability in Nigeria

Using eCommerce to Improve Product Marketing and Profitability in Nigeria

Online product marketing is important in sales promotion because of the rapidly growing rate of Internet users. With more people engaged in the use of the Internet and considering its ease of access, many manufacturers prefer to sell their products via an online channel (Sayadi & Makui, 2014). A new trusted source of information is eWOM, which helps consumers planning to make online purchases and product review sites outrank other media in influencing customer choices (Mishra et al., 2016). By default, some Internet users visit search engines like Google and Yahoo for information on desired products or services (Panda, 2013). Research shows that there is a positive relationship between online consumer reviews and product sales, and eWOM is now more robust than printed information because it is considered more credible and valuable (Mishra et al., 2016). Fashion boutique owners can leverage on the possibilities of eCommerce platforms to strategically position their products, create hitch-free customer experiences on their platforms and increase their chances of attracting new and repeat customers.
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Cogépêche technical guidebooks. Sea product marketing channels in Brittany

Cogépêche technical guidebooks. Sea product marketing channels in Brittany

At all levels, most sea product operators in Brittany consider that formal contracts only mean more red tape and administrative hassle. Some admit however that they could have a positive im- pact on their activity or on the sector. Legislation like the Agriculture and Fishery Modernisation Act decree, for example, contributes to making trading by private agreement more visible and legible and helps improve sea product traceability. It also ensures the quality of the goods supplied and generates a medium to long term vi- sion that is not possible to achieve currently. Formal contracts could help regulate prices more efficiently and structure the whole sector, whilst enabling the traditional sector to be more responsive when dealing with large retailers, especially as regards the species that are landed in very large quantities, mainly from offshore fisheries.
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Pentaho Update and Discussion with Curt Monash. Jared Cornelius, Product Marketing Manager Lance Walter, VP of Marketing

Pentaho Update and Discussion with Curt Monash. Jared Cornelius, Product Marketing Manager Lance Walter, VP of Marketing

Pentaho Company Evolution 2005 Company Focus Business Model Team Technology Focus Architecture Adoption Developers, architects 2006 Company Focus Community participation Technology adopt[r]

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SMB Technical Product Marketing

SMB Technical Product Marketing

Client Packages can be made for remote/mobile clients, Windows Remote Install can be used for local PCs that need Client/Server Security Agents, Web Install allows administrators and u[r]

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Bill Ting, Product Marketing Riverbed Technology

Bill Ting, Product Marketing Riverbed Technology

IMPORTANT NOTE: This roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The developmen[r]

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Product Marketing Services. Your Partner from Concept to Commercialisation

Product Marketing Services. Your Partner from Concept to Commercialisation

Concept evaluation is a crucial early stage of the new product development process which ultimately decides whether the product concept is strong enough to proceed into further and more expensive stages of development. Concept evaluation is often referred to as scoping. During this important homework stage, the IMS team focus efforts on conducting an initial investigation into the merits of your new product idea through preliminary desk based market, technical and financial assessments.

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Consumer Technical Product Marketing. TREND MICRO SafeSync 5.1 for Consumer Product Guide. SSFC - GLOBAL v2.3

Consumer Technical Product Marketing. TREND MICRO SafeSync 5.1 for Consumer Product Guide. SSFC - GLOBAL v2.3

This Product Guide assumes that you are using Trend Micro SafeSync on a computer running a supported operating system and web browser. If your environment is different than ours (Windows 7), some screens may be slightly different from those reproduced in this document, and certain features may not be available.

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Predicting Review Ratings for Product Marketing

Predicting Review Ratings for Product Marketing

Just the most focused clients can progress toward becoming the early analysts’ writes to an item. The opposition procedure can be additionally disintegrated into various pair wise correlations between two players. In a two-player rivalry, the victor will beat the failure with a prior timestamp Past examinations have very accentuated the marvel that people are emphatically impacted by the choices of others, which can be clarified by crowd conduct. The impact of early surveys on ensuing buy can be comprehended as an uncommon case of grouping impact. Early audits contain imperative item assessments from past adopters, which are significant reference assets for ensuing buy choices. As appeared in, when shoppers utilize the item assessments of others to appraise item quality on the Internet, crowd conduct happens in the web based shopping process. Unique in relation to existing examinations on crowd conduct, we center on quantitatively dissecting the general attributes of early analysts utilizing huge scale certifiable datasets. In expansion, we formalize the early analyst forecast undertaking as an opposition issue and propose a novel installing based positioning way to deal with this undertaking. As far as anyone is concerned, the undertaking of early analyst forecast itself has gotten next to no consideration in the writing.The challenge is to gather all such relevant data, detect and summarize the overall high review ratings on a paricular product.
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BRANDING: AN INDISPENSABLE STRATEGY FOR PRODUCT MARKETING

BRANDING: AN INDISPENSABLE STRATEGY FOR PRODUCT MARKETING

specifically asks for Colgate or Close-Up. No woman asks for bath soap, she wants her brand. Brand name is the mantle the products put on. A good brand is an invaluable asset for the owner. In marketing brand name is a major selling tool and one of the most important components of the „total product personality‟. Branding is a major problem in product strategy. Perhaps the most distinctive skill of a professional marketer is their ability to create, maintain, protects and enhance brands.

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Recommended Product Marketing in Social Media

Recommended Product Marketing in Social Media

In the cross-webpage cool begin item proposal issue we considered in this paper i.e., make an item suggestion to a client u who has never bought any items from an online business site, w[r]

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Value-added Product on Coffee Marketing in Pasuruan District

Value-added Product on Coffee Marketing in Pasuruan District

Based on the price positions in Table 2, it is known that fresh-coffee cherries were purchased at relatively low prices if the payment system was made with a ijon (purchasing unpicked yields) system. Farmers sold the coffee charries with the ijon system because of the economic condition for their daily needs. The sale in the form of dried coffee can increase the price of coffee even though the price difference was not too high. By selling dried-coffee cherries, farmers need efforts to do the processing. Most farmers sell coffee in the form of dried coffee and fresh coffee because they believe that the product can still be sold and does not take
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BACHELOR THESIS. Marketing a healthcare product to different industries

BACHELOR THESIS. Marketing a healthcare product to different industries

According to Mr Ohlson ETAC has seven persons working in the marketing department and, one person responsible for the consumer market, where they work with customer knowledge and how to best suit the customers with their marketing. Their concept is to help both patients and their caretakers and in their marketing they highlight those aspects. Even if the budget for this project has been high, Mr Ohlson means that ETAC has not adapted their marketing towards different customer segments and types since they all are rather similar. According to Mr Fransson, Laerdal has one person working within the marketing department in Sweden. The subjects that are highlighted in their marketing is that Laerdal sells their products to Help others to help others (Mr Fransson). However, Laerdal also highlights the fact that this technology is advanced enough that even a non educated person can operate it. The companies they are targeting have already made safety measures such as implemented fire extinguisher into the work place and since the interest for it is rather high, Laerdal does not have to waste money on convincing the customer. Laerdal is adapting their marketing strategy to target different customer segments and types in different ways.
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Exportions Of A Product And Their Importance In Network Marketing

Exportions Of A Product And Their Importance In Network Marketing

functioning of the various projects. For enterprises with a certified quality- and / or environmental management sy- stem, the new version of the ISO 9000 standard from 2000 has provided good opportunities for creating synergy be- tween customer-based quality manage- ment and product-oriented environmen- tal management (see Chapter 9). Finally, it is necessary to check all poli- cies, procedures and instructions to en- sure that they reflect a life-cycle per- spective and an integrated product poli- cy. These internal documents must ex- plicitly state which departments are re- sponsible for which tasks (see the fol- lowing chapter).
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New product development in business to business marketing   a relational perspective

New product development in business to business marketing a relational perspective

ABSTRACT: Market position and long#term competitive advantages are dependent on companies’ ability to innovate and their capacity to launch new product or services. This paper aims to highlight the features of product development processes in business to business markets. The research method consisted of a documentary study in the literature and the results focus on the stages involved in the development and launch of a new product. In recent years, statistics have shown an increase in the rate of failure in launching new products on business markets. This has been caused by an inadequate planning and has negative consequences on both customer relationships and organizational economic performance. Given this reality, academics propose a sequential product development plan based on the following essential steps: identifying opportunities and generating ideas, selection of ideas with the highest chances of success, development of new product concept materialized in the form of a prototype, technical testing and acceptance testing, making the final changes to the product, establishing brand name, price level and other intangible elements of the product, legal protection of the product, placing the product into production and effectively lunching the product though a tactical marketing program. Practical experiences show that omission of one or more stages of this process can cause product failure, companies recording a low level of performance, below expected levels.
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Product Development & Design Marketing 464 A Section 81

Product Development & Design Marketing 464 A Section 81

We will also learn (and/or review) a basic knowledge of manufacturing techniques in order to more clearly delineate issues of capitol costs vs. piece part costs relative to volume production. The manufacturing overview is critical to anyone involved with product development as it allows you to deal with the daily issues and trade offs that are part of the process when dealing with discrete projects.

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Product Management And Marketing. Survey. Authored by Paul Young

Product Management And Marketing. Survey. Authored by Paul Young

Product professionals spend their time in a variety of areas, but are they spending their time on the right items? While we were excited to see that nearly 25% of respondents were spending at least a day a week researching market needs, there is room for improvement. Nearly 40% of respondents spend less than one hour a week researching market needs and over 70% spend less than one hour per week visiting with their market without sales.

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Green Marketing and Green Product Perception among the Consumers in Turkey

Green Marketing and Green Product Perception among the Consumers in Turkey

A critical inference is the availability of reusable/refillable products, which are provided by companies which is a rela- tively positive action for green product. Reusability/refill (arith- metic mean 2,93 / 5,00) and recyclability 1 (2,77 / 5,00) are the most preferred ones among green product activities. On the other hand, green promotion companies are reluctant to share the environmental performance either positive or nega- tive with customers. Both in communicating harms and benefits of products, the environment responses focused on negative edges. Thus, green marketing statements (arithmetic mean 2,19) are weaker than green product claims (arithmetic mean 2,53). It makes sense since, companies cannot think of hold- ing on green claims, even they have not proved themselves in environmentally safe/green products. In other words, green marketing is stage two, whereas ensuring green products is stage one, and they are on a situation where they have quite a way to stage one. Green Price can be accepted as almost hav- ing no existence among companies. Lastly in green distribution companies claim that they are not producing environmental harm during transportation, and ensuring distribution route effi- ciency. Whereas, reverse logistics is not applied in almost %85 (%84,6) of the companies, only %15 clarified that they apply reverse logistics (Kasalı, 2010).
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