regional brand
Regional Branding: Building Brand Value
... define brand as a broad complex of variables, which are used in building of its identity as a basis for creating value proposition and the position of a ...for regional products at the micro-regional ...
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Buying into a regional brand: The naming of Central Otago wineries
... Otago regional wine brand with the broader Central Otago ‘World of Difference’ brand, developed by Tourism Central ...promoted regional brand is populated with rugged rural characters, ...
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Cross border Identity in Building a Regional Brand: the Northern Transylvania Region
... The passing from stage (2) to stage (3), investment opportunities, is difficult. That is why in this stage we must imply all factors that could contribute at the identification of the opportunities: Chamber of Commerce ...
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Developing a dynamic regional brand - focus on flavour.
... Prior to designing experiments and planning the research, a target list of products / species and key producers / suppliers was developed together with Project Officers from Regional Development Australia Board - ...
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Regional identity can add value to agricultural products
... a brand is spread across items with di- verse characteristics, uses and standards of quality, it is much harder to establish its unique value to consumers, and therefore it is more difficult to charge premium ...a ...
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Brand in the Caribbean : a cultural analysis of the regional creative economy
... is brand understood, constructed and used by cultural producers within the Caribbean creative economy? In an effort to develop a thorough response to the research question, Section ...that brand plays in ...
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INVESTIGATION EFFECT OF BRAND EQUITY ON THE OPERATIONAL PERFORMANCE IN ADIDAS PRODUCTS.
... of brand equity were considered for scale ...measure brand awareness. Six items measured brand loyalty, and four items measured perceived ...for brand loyalty was adapted from measures ...
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A Study on Consumer Perception and Brand Extensions
... existing brand name or a new entrant in a different category from the parent brand (Aaker and Keller, ...1990). Brand extension involves utilizing and applying the established core brand name ...
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The Impact Of Brand Elements Toward E-Commerce Visits
... said, brand name is one of brand elements that fundamentally is an important choice since it often captures the central theme or key associations of product in a very compact and economical ...fashion. ...
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An Examination of the Impact of Brand and Experiential Factors on the Acceptance of Apparel E-shopping using a Technology Acceptance Model (TAM) Approach.
... the brand that no other alternative can provide and thus, they may be willing to pay a premium price for that brand (Chaudhari and Holbrook, ...greater brand trust or a favorable affect when ...
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Impact of social media marketing on brand equity
... the brand and other users, so the brand's intended actions on the social communication scene positively affect relationship equity and brand equity swell (Kim & Ko, ...and brand equity are ...
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Building Brand Equity Through Customer Service: A Study on Restaurant Industry in Malaysia
... strong brand equity allows an organization to gain competitive market power (Shafi & Madhavaiah, 2013) and various benefits such as: successful product and brand extensions, strong acceptance of ...
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Impact of Brand Extension on Parent Brand Image – An Empirical Retailers Opinion
... their brand in the name of Shashi brand by introducing new different Products will they get success or not Retailers and Consumers will buy their ...Shashi Brand also they will ready to Give ...
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Impact of Brand Extension on Parent Brand Image An Empirical Retailers Opinion
... 804 Brand transfer, or brand extension is an act of creating a new product using the samebrand within the same ...anew brand. The obvious disadvantages of the brand extension are brand ...
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Objectives, strategies and indicators for social media marketing
... achieving brand awareness are for example "giveaways" as described by Introcaso ...a brand or ...a brand gives a product away on Facebook or Twitter, the brand should make sure the ...
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THE BRAND CALLED ABASALTIAN (THE EFFECT OF BRAND CONTENT AND BRAND CREDIBILITY ON BRAND VALUE)
... personal brand and the term brand identity was first introduced in a 1997 article by ...of brand credibility, brand content, brand equity, brand identity, brand image and ...
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City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China
... considered brand identity as the core of the development ...of brand identity, however no consensus has been ...place brand identity from a customer based perspective and redefined the elements of ...
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Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual level collectivist values
... that brand loyalty has a positive impact on sales of the company (Chaudhuri and Holbrook, 2001; Evanschitzky et al, 2012), furthermore capturing a new customer takes up six times more effort and money then to ...
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An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport
... about brand in sport is considered necessary with huge amounts of investment in Sports industry (12, ...and brand strength in Iran's national football and volleyball professional ...though brand ...
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Volume IV Issue I 2018 CRITICALLY EXAMINE THE SUFFICIENCY OF METHODS USED FOR STUDYING BRAND EQUITY RELATED CONSTRUCTS
... the brand rather than the degree of ...attributes. Brand personality is also a construct of barnd equity and set of human charecteristics associated with a brand (Aaker, ...of brand ...
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