Respondents purchase intention towards luxury fashion brand
Factors Influencing Youth Purchase Intention Towards Luxury Fashion Brands
... of luxury goods, so they will have a purchase intention towards luxury fashion brand of these marketers can speculate purchase intention of ...
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Pengaruh brand consciousness, fashion innovativeness, social comparison terhadap purchase intention of luxury fashion goods
... “Pengaruh Brand Consciousness, Fashion Innovativeness, Social Comparison terhadap Purchase Intention of Luxury Fashion Goods di Michael Kors Tunjungan Plaza ...
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The Influence of Value Perceptions on Purchase Intention Towards Luxury Fashion Products in Jakarta
... general, luxury market is growing in several countries, including ...Growth luxury market in a country related with the luxury trends on a particular ...of luxury products consumption are very ...
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Investigating causes and consequences of purchase intention of luxury fashion
... of luxury products is price premium, which is critical for businesses to sustain in a competitive market (Anselmsson et ...of brand power and strength, as price premium is an achievement after many years of ...
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Customer Value Toward Purchase Intention on Luxury Brand
... 180 respondents and collected by purposive sampling ...on Purchase Intention, (2) Hedonic Value has a positive influence on Purchase Intention, (3) Symbolic / expressive Value has a ...
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Effects of luxury brand perception and brand preference on purchase intention for cigar and cigarillo
... results, respondents were asked about the characteristics of a luxury cigar in their ...a luxury cigar ...6 respondents mentioned the packaging and marketing offerings of the brands and 4 ...
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Consumer's Attitude Towards Global Luxury Car Brand Purchase Intention: Development of a Conceptual Model
... of luxury brands in rich Western countries, and have analyzed the behavioral outcomes of consumers in terms of hedonism, prestige, uniqueness, quality, and conspicuous ...of luxury consumption in emerging ...
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Antecedents of Brand Recall and Brand Attitude towards Purchase Intention in advergames.
... consumers’ purchase intention (Ho et ...and brand placements ...the respondents namely video, mobile and SNS games, it may provide generalisation for future study of the effects of ...
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Antecedents of brand tribalism and its influence on purchase intention in the luxury housing market
... their brand products and services. The third hypothesis (H3), brand fetish (BF), directly and positively influences brand tribalism ...gravitate towards each other, leading to the formation of ...
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Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market
... Iran’s luxury consumers. The first set of items for brand origin and brand image were derived from Batra et ...to purchase intention were derived from Dodds et ...regarding ...
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Predicting consumers´ purchase intention toward luxury fashion brands by applying several personality traits
... consumers´ purchase desires and intentions towards luxury fashion brands, such as Gucci, Chanel, Christian Dior, Versace, Prada and Yves Saint Lauren, by making use of several personality ...
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Influence of Luxury Fashion Brand Index on Purchase Evaluation: Insights from the Consumers' of Indian Market
... build brand luxury in the context of an emerging ...on purchase evaluation is not ...self-image towards luxury fashion ...channelize brand value through consumers' ...
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The impact of product cues and brand attitude towards purchase intention of automobiles
... between respondents’ perceptions of product cues (intrinsic and extrinsic cues), attitude towards brand, and purchase ...attitude towards brand as the intervening variable and ...
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Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion
... produk fashion preloved ...enjoyment, brand consciousness, price consciousness, shopping confidence, in-home shopping tendency, quality dan environmental consciousness) dan kelompok acuan serta variabel ...
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A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products
... counterfeit luxury fashion brands consumers had purchased in five different product categories and thus to determine their past purchase experiences of either authentic or counterfeit luxury ...
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Understanding Sri Lankan Consumers’ Luxury Fashion Purchase Intention: Status Orientation As A Complement To Theory Of Planned Behavior
... VII. CONCLUSION This study aimed to understand the effect of variables like attitude, subjective norms, perceived behavioral control and status orientation on the luxury purchase intention of Sri ...
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
... 3.2.1 Data collection procedures and measures A total of 276 consumers were eligible for analysis after the examination of missing data. Respondents consisted of middle class (C class) female fashion ...
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Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
... for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the ...
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Analysis of Brand Awareness, Brand Images, Halal Labels and Products towards Purchase Intention of Wardah Consumers
... Wardah brand awareness and provide an inherent image to consumers so that they can be more interested in buying using the membership system for Wardah users to give engagement to consumers so they have the ...
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The Luxury Facade: Impact of Museum Display Techniques on the Luxury Image and Purchase Intention of Sneakers
... the respondents to actually experience their senses being limited in a Virtual Reality ...for luxury products to reduce the level of uncertainty (Grohmann et ...behaviour towards the product display ...
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