Rhetorical Strategies
MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
... We identify the CEO’s letter as part of a promotion strategy in which an authoritative figure, the head of the company, stands through one’s ethos in front of the stakeholders to support, to improve, and to enhance the ...
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Rhetorical Strategies in Advertising: The Rise and Fall Pattern
... It is taken for granted that advertisers today are not genuine in their act of persuading and to solve this problem, the advertiser should see the consumer as ‘an active and disenchanted interpreter’ (Myers, 1994, p. ...
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A rounded picture is what we need : rhetorical strategies, arguments, and the negotiation of change in a UK hospital trust
... the rhetorical strategies of protagonists involved in the negotiation of the NPM ...agenda. Rhetorical strategies are means of making general viewpoints more convincing, for example, by ...
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ESTABLISHING A NICHE IN RESEARCH: RHETORICAL STRATEGIES IN UNDERGRADUATE AND POSTGRADUATE WRITINGS IN THE DEPARTMENT OF ENGLISH, UNIVERSITY OF CAPE COAST
... the rhetorical strategies employed by Language students in the Department of English, University of Cape Coast, to establish a niche in their introduction ...
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RHETORICAL STRATEGIES USED IN THE ENGLISH PERSUASIVE ESSAYS OF INDONESIAN UNIVERSITY STUDENTS OF EFL
... using rhetorical strategies in writing English persuasive essays and in overall proficiency in English ...using rhetorical strategies in English persuasive ...
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Rhetorical Strategies in Political Texts of "Indo-pacific Strategy" of the Abe Government
... ideological rhetorical criticism and corpus-assisted methods with software of SPSS, by combining "ideographs" and "policy triggers", this paper aims to explore the ideology under the discourse ...
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Practicing transcendence: Rhetorical strategies and constructing a response to paradox
... four rhetorical strategies used to transcend paradox, which we briefly outline ...those strategies: focus (the content of the paradox or the organization and individuals that form the paradox ...
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PRAGMATIC AND RHETORICAL STRATEGIES IN THE ENGLISH-WRITTEN JOKES
... and rhetorical analyses—in order to investigate the multiple layers of meanings it ...Berger’s rhetorical techniques (1993) to crack the funniness of the written ...(1) rhetorical and (2) pragmatic ...
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Rhetorical strategies of legitimation: the 9/11 Commission's public inquiry process
... the rhetorical strategies employed to legitimise and oppose intelligence reform efforts of the legislative debates that occurred subsequent to the release of the Commission’s report, we will examine the ...
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Two rhetorical strategies of laissez-faire
... the rhetorical strategy they were ...distinct rhetorical strategies of laissez-faire may be distinguished by the way they articulate the individual interest with the general ...
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Two rhetorical strategies of laissez-faire
... two rhetorical strategies which I want to discuss today are characterised by the stance they take on just such a fundamental ontological issue, namely, the way in which the things which appear to us in the ...
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Enhancing Explanation Coherence With Rhetorical Strategies
... A f t e r selecting the global focus OCA1002, AIRCRAFT, and TARGET, and marking salient objects in the knowledge base, the planner selects three propositions from the instantiated pool g[r] ...
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Rhetorical reading for writing strategies
... a rhetorical précis. A rhetorical précis, as Bean et al (2014) explain, ‘provides a structured model for describing rhetorical strategies of a text, as well as f or capturing the gist of its ...
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Effective framing strategies for services advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
... are qualitatively different. Elaboration entails critical attention to the central arguments in the story, and can be provoked by the artful deviation of tropes in advertisements, as the audience attempts to resolve the ...
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Rhetorical Move Analysis in Accounting Textbooks
... their rhetorical organization that provides learners and teachers with efficient use of their content seems ...the rhetorical organization of the textbook genre based on Parodi’s three-tiered framework ...
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A Stylo-Rhetorical Analysis of Obafemi Awolowo’s
... As a lawyer he was familiar with the rhetoric of adjudication and its argumentative nature. These he utilised in a colourful way in this speech. It is worthy of note that Yoruba culture influenced Awolowo‟s rhetoric as ...
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Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
... are qualitatively different. Elaboration entails critical attention to the central arguments in the story, and can be provoked by the artful deviation of tropes in advertisements, as the audience attempts to resolve the ...
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Document Constellation for Rhetorical Associate Analysis
... might alter the skilled examiner to spot the linguistics content of every cluster additional quickly. Improve the standard of information analysis. build a automatic procedure for inferring correct and [2] simply ...
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Subsequent Reference: Syntactic and Rhetorical Considerations
... All of Ihe generation componeht's actual knowkdgq is spread about many small, local routines: dictionary entries fDr.. the abject that will appear in input formulrs; "realization.[r] ...
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