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Self-Congruity

Self Esteem’s Moderation of Self Congruity Effects on Brand Loyalty

Self Esteem’s Moderation of Self Congruity Effects on Brand Loyalty

... stronger self-congruity effect than ste- reotypical product-user image evaluations; however, Fang, Li, Mizerski and Soh [8] note that self-congruity patterns found in brand-as-person studies ...

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Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

... indicates self-congruity could directly influence customer loyalty, how- ever this research also involved experience as a moderating variable and as shown in the Table 4, the loyalty of customers ...than ...

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Loving brands for their image : exploring the relationship between self congruity, self monitoring and brand love

Loving brands for their image : exploring the relationship between self congruity, self monitoring and brand love

... the self-congruity facets were manipulated by a ...of self-congruity from Epstein (1980). For example, the actual self-congruity facet includes you behave in ways consistent with ...

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Offline Brand Outcomes of Instagram: Do Cognitive Network and Self-congruity Matter?

Offline Brand Outcomes of Instagram: Do Cognitive Network and Self-congruity Matter?

... actual self, ideal self, social self and ideal social self (Sirgy & Su, ...actual self-congruent brand is perceived as one that matches who the customer really is while an ideal ...

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Self-congruity in the light of the theory, research methodology and applied research: key issues and perspectives

Self-congruity in the light of the theory, research methodology and applied research: key issues and perspectives

... of self-image are described in literature that are important in comparisons with brand or TBU images, as shown by meta-analysis (Aguirre-Rodriguez et ...one self-image. This indicates the underestimation of ...

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The Role of Self-congruity on Chinese Young Consumers' Brand Evaluation and Brand Loyalty toward Sportswear Brands.

The Role of Self-congruity on Chinese Young Consumers' Brand Evaluation and Brand Loyalty toward Sportswear Brands.

... the self-congruity ...of self-congruity would lead to more positive brand evaluation, which, in turn, would enhance consumers’ brand ...of self-congruity on Chinese young ...

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Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

... and self-congruity. The review reveals that self-congruity theory had been applied in various research settings such as cosmetic products, luxury products, retailing, and tourism (Khalid et ...

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This is for the lovers : motivations and self congruity as antecedents of anthropomorphism & brand love

This is for the lovers : motivations and self congruity as antecedents of anthropomorphism & brand love

... elicited self-knowledge ...only self-congruity significantly influenced anthropomorphism, whereas sociality and effectance motivations had no significant ...that self-congruity, chronic ...

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Predicting consumers´ purchase intention toward luxury fashion brands by applying several personality traits

Predicting consumers´ purchase intention toward luxury fashion brands by applying several personality traits

... that self-congruity has a significant impact on consumers´ luxury purchase ...perceived self-image with brand ...reflect self ‐ image, a desired image and a transient feeling about ...

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Brand Congruity and Purchase Intentions of Runners

Brand Congruity and Purchase Intentions of Runners

... ideal self-congruity on purchase intentions of apparel brands for running is more significant than other variables for ...the Self-Congruity, Ideal Self-Congruity, and Functional ...

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... consumer self-expression (Aaker, 1997; Escalas & Bettman, 2005; Johar, Sengupta & Aaker, ...that self-congruity is a strong predictor of satisfaction and Park & Lee (2005) posit that ...

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Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores

Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores

... of self-congruity with a particular retailer is, the greater the possibility, which the customer creates positive associations and becomes loyal to that retailer to reach self-consistency, ...

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... role congruity theory of prejudice toward female leaders (Eagly & Karau, 2002), men are not evaluated less favorably than women if they transgress the prescriptions associated with their gender, namely, if ...

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Affect and the self

Affect and the self

... From an existential perspective, one of the primary challenges that people face is carving out a meaningful and valued existence within the precariousness of reality. We are all too frequently confronted with the ...

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Migrant self-employment between precariousness and self-exploitation

Migrant self-employment between precariousness and self-exploitation

... in self-employment as a way of economic and social ...date, self-employment remains the preferred working arrangement and continues to generate higher incomes than working as an ...of self- ...for ...

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Exploring congruity of curriculum and instruction policy positions between the North Carolina Association of Educators and its teacher members

Exploring congruity of curriculum and instruction policy positions between the North Carolina Association of Educators and its teacher members

... consistent congruity between members and leaders of a voluntary membership organization considering that leaders and members often interface on issues of large scale importance before decisions are made ...

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Cross sensory correspondences:cross activation of connotative feature dimensions through the felt heaviness of lifted objects

Cross sensory correspondences:cross activation of connotative feature dimensions through the felt heaviness of lifted objects

... of congruity effect between object and categorical brightness is ...a congruity effect has been demonstrated to arise between brightness and size where objects varying in size alone are used as response ...

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„My storyworld possible self" : evaluating reader responses to a graphic novel with a focus on self transformation

„My storyworld possible self" : evaluating reader responses to a graphic novel with a focus on self transformation

... possible self might be the “social self” (the self that sits in a room with many close friends), an undesired the “lonely self” (the self that sits alone in a room and has nobody to ...

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The use of visual narratives in research with older Chinese immigrants

The use of visual narratives in research with older Chinese immigrants

... Visualising self reconstruction: Movements and self-discrepancy  The concept of self-discrepancy Higgins, 1987:  There are three basic domains of the self: the actual self, ideal self [r] ...

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National Seminar on Innovations In Education For Knowledge Society

National Seminar on Innovations In Education For Knowledge Society

... The basic feature of human personality is self awareness. It has created positive angle towards our self. We see the world as a third person as like we see our self. The person tries to know himself ...

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