SELF CONGRUITY AND BRAND PERSONALITY
Self Esteem’s Moderation of Self Congruity Effects on Brand Loyalty
... on brand management, rather than product cat- egories themselves, brand personality or stereotypical product-user image stu- dies are more appropriate and relevant than product image ...stronger ...
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... on brand loyalty, customer-brand satisfaction, brand preference and choice: Schiffman & Kanuk (2000) advocate that consumers purchase and consume brands with personality attributes that ...
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Predicting consumers´ purchase intention toward luxury fashion brands by applying several personality traits
... important personality factors that play a role when intending to purchase high-class designer brands were found to be self-identity and need for ...that self-congruity and need for uniqueness ...
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Self identity and consumption : a study of consumer personality, brand personality, and brand relationship
... of self-identity (Elliott and Wattanasuwan ...associate personality with self-identity in the hope that they could find a ‘match’ between personality and brand or product image (Evans ...
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Loving brands for their image : exploring the relationship between self congruity, self monitoring and brand love
... The brand-consumer relationship might take a number of forms, depending on the personality of consumers and the manner in which the individuals develop relationships (Fournier, ...a brand can grow to ...
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Offline Brand Outcomes of Instagram: Do Cognitive Network and Self-congruity Matter?
... actual self, ideal self, social self and ideal social self (Sirgy & Su, ...actual self-congruent brand is perceived as one that matches who the customer really is while an ...
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This is for the lovers : motivations and self congruity as antecedents of anthropomorphism & brand love
... of brand love developed by Batra et al. (2012) and the Big Five personality dimensions (Costa & McCrae, 1992) Rauschnabel, Ahuvia, Ivens & Leisching (2015) aimed at empirically revealing the ...
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Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention
... higher congruity as a result of higher satisfaction where product image and personality perfectly suit their self-image or self-concept (Cowart et ...individual self-images (Govers and ...
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The Role of Self-congruity on Chinese Young Consumers' Brand Evaluation and Brand Loyalty toward Sportswear Brands.
... the self-congruity ...of self-congruity would lead to more positive brand evaluation, which, in turn, would enhance consumers’ brand ...of self-congruity on Chinese ...
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A Study on Impact of Consumer Behaviour Pattern on Buying Decision of Small Cars in Karnataka
... CUSTOMER SATISFACTION AND LOYALTY: Newman and Werbel (23) and by Kasper (24) hypothesized in their papers that customer satisfaction is often used as a predictive measurement of future consumer purchases. Satisfied ...
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Volume III Issue IV 2017 RELATIONSHIP AMONG BRAND IDENTITY, STORE IMAGE & STORE LOYALTY: AN EXPLORATION OF LINKAGES W.R.T RETAILING
... that brand identity may positively influence the store image in multi brand ...of brand identity i.e. reputation, relevance, personality, performance, and relationship may also be positively ...
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Volume IV Issue I 2018 CRITICALLY EXAMINE THE SUFFICIENCY OF METHODS USED FOR STUDYING BRAND EQUITY RELATED CONSTRUCTS
... the brand rather than the degree of ...attributes. Brand personality is also a construct of barnd equity and set of human charecteristics associated with a brand (Aaker, ...of brand ...
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Brand Personality : Relationships with self-image congruence, functional congruence and brand loyalty in the mobile telephony sector in Tunisia
... Nowadays, brand personality is one of the most studied concepts regarding the brand-consumer ...a brand personality depends on the level of self-congruence with some components ...
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Effects of advertising strategy on consumer-brand relationships: A brand love perspective
... partner” enables the application of interpersonal theories to the consumer-brand context. For example, based on Sternberg’s (1986) triangular love theory, Shimp and Madden (1988) make a case for how it can be ...
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Role of Brand Personality and Brand Attachment on Customer Trust
... particular brand. The brand personality positively and significantly impact on customer trust and customer’s attachment with ...brand’s personality with aim to develop customer’s trust on ...
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The influence of congruence between colours and shapes in logos on brand personality and gendered brand personality
... more brand logos, it is more important than ever that companies differentiate themselves from ...unique brand personality. Brand personality - which refers to the set of human ...
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Marketing Mix and Destination Image, Case Study: Batu Caves as a Religious Destination
... Batu Caves have become famous when the limestone hills were recorded by colonial authorities in 1878. It was promoted as a place of worship and religious attraction. This study aims to find out the visitor satisfaction ...
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Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty
... customer brand loyalty, and identifies which of three types of consumer-brand relationships ...various brand relationship strength metrics and their downstream ...consumer, brand, ...
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Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia
... specific brand (Tariq et ...Halal brand with an assist to understanding the consumer need and their expectation (Shaari and Arifin, ...particular brand (Shah et ...between brand ...
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‘If I huff and I puff’ Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
... country( brand( models,( among( others;( or( based( on( thematic( dimensions( such( as( economic,( political,( environmental,( and( cultural( or( ...country( brand( –( both( academic( research( and( ...
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