Service Dominant Logic (S-D Logic)
Resource-based view and Service-dominant logic: Similarities, differences and further research
... – service dominant logic (Vargo and Lusch 2004, 2006, 2008a) – has ...S-D logic suggests that the traditional concept of a ‘good’ as a productive factor that creates value for the client ...
22
Service-Dominant Logic and Licensing in International B2B Markets
... The service-logic in contrast implies that marketing is a combination of social and economic processes that focus on operant ...S-D logic is that the company takes care of customer ...and ...
20
Adoption of Unified Communications and Collaboration from the Perspective of Diffusion of Innovation and Service Dominant Logic: A Preliminary View
... The service could increase flexibility, interoperability, efficiency, and productivity in managing business ...a service that continues to evolve in tandem with new developments in technology, it is thus ...
8
Aligning the value in use of B2B and B2G segments with a fitting value proposition from a Service Dominant Logic perspective
... Goods-Dominant logic to an Service-Dominant logic within marketing practices is perceived within ...a Service- Dominant logic ...
16
Exploring Moderation In Service Dominant Logic-Service Innovation Relationship In Tourism Sector-A PLS Analysis
... of service industry became widely visible as it began transcending across the industries spanning on continuum of the manufacturers to pure ...on service sector coupled with emphasis on collaboration, ...
6
Service-Dominant logic of marketing
... The service-dominant logic is a service marketing orientation that has the potential to challenge and change the way marketing is ...on service-dominant logic was held ...
5
Innovative Service Business Models and International Market Resistance: Insights from Service-Dominant Logic
... the service-dominant logic explain the low adoption of TCO business models? If so, are there differences among different countries? We propose that most of the TCO business models are too ambitious ...
22
A Discussion Of Goods-Dominant Logic And Service Dominant Logic: A Synthesis And Application For Service Marketers
... S-D logic is that value-in-use is generated by a “collaborative process of co-creation between parties” (Vargo and Lusch, 2008 ...a service system to increase another system’s well-being is ...of ...
16
Service Mediator Model for Value Co Creation Based on Service Dominant Logic
... new service mediator model based on S-D logic discussed in this ...effective service businesses in Japan and Cookpad ...information service businesses to verify the effectiveness of the pro- ...
9
Under what conditions do end users perceive high value of HR Shared Service Centers?: A Service Dominant logic perspective
... S-D logic, Lusch and Vargo (2006) used the term co-creation instead of co-production (Lusch & Vargo, 2004) to conceptualize this interaction, and thereby caused confusion in ...the service provider to ...
61
Servitization and operations management : a service dominant logic approach
... Servitization has been generally covered in the manufacturing, mainstream engineering and management literature (Neely, 2008; Baines et al., 2007; Vandermerwe & Rada, 1988). The academic discussions that have ...
38
Reconceptualising service through a service dominant logic
... Yet, we argue that this reconceptualisation of service through S-D Logic could not have come at a more appropriate time. Advances in manufacturing and technology are achieving greater connectivity between ...
15
Value creation space : the role of events in a service dominant marketing paradigm
... The resonance of events in modern marketing is usefully viewed through the lens of the progression from a Goods Dominant Logic (G-D logic) to Service Dominant Logic (S-D ...
39
Transitioning from a goods dominant to a service dominant logic: Visualising the value proposition of Rolls Royce
... individual service attributes was determined by focusing on how each customer makes preferences between these service ...in service is the domain of operations management (Silver, 2004; Ponsignon et ...
28
Study on Information System Architecture Based on Service Dominant Logic
... channel service management and business management, which con- sists of five parts: channel service management system, business operation center, business sales management system, customer relationship ...
6
Transitioning from a goods dominant to a service dominant logic : visualising the value proposition of Rolls Royce
... of service also has a long provenance (Parry et ...perishable] service characterisation has acted as a touchstone to identify service as different from products (Hicks 1942; Sasser et ...identify ...
31
An e-ticketing Service Innovation based on the Service-Dominant Logic: The Case of Accuvally Inc.
... Accuvally Inc. is a startup company founded in 2009. The major founding members were old friends who had made up their minds to start a business when they were college students. Assisted by the Center of Innovative ...
5
A Perspective of Service-Dominant Logic on Customer Participation: A Meta-Analysis Approach
... Customer participation (CP) has received a special interest in service research. It is one of the most important aspects of services which can improve outcomes for customers and service providers. Through ...
8
PERSPECTIVES ON CUSTOMER-INTEGRATION FACILITIES, TRANSFORMATION AND USE (CI-TFU) FRAMEWORK, VALUE CREATION AND SERVICE-DOMINANT (SD) LOGIC: CRITICAL INSIGHTS
... to Service Dominant (SD) ...“Service-dominant logic: reactions, reflections and refinements” in ...SD logic emphasized more on collaborative efforts not only between the ...
5
The Service Dominant Business Model: A Service Focused Conceptualization
... the Service Dominant Business Model we depart from the value chain approach towards the value ...the Service Dominant Business ...the Service Dominant Logic that suggest ...
47