Social Media and Public Image

Top PDF Social Media and Public Image:

Social Media in Science Marketing Framework, Instruments, and Strategies   Cases from German Research Institutes

Social Media in Science Marketing Framework, Instruments, and Strategies Cases from German Research Institutes

built, but Twitter, blogs, wikis and other instruments connect with the existing webpage as “landing pages” [26]. In this way, research topics can be presented in a rich variety and in a broad range. The result is greater user en- gagement, more page views and longer access times [14]. The second dimension—external integration—con- tains a link of one’s online activities with the Internet and the so-called “blogosphere”. Successful social media actors are characterized by networking and mutual appreciation, as opposed to any specific individual strengths. This is true for Twitter, social networks, and blogs. Blogs in particular illustrate the tendency of the majority of readers to focus on only a few science blogs, while the majority of blogs have very few readers. The number of clicks does not define success: it’s essential to reach the 50 most important readers rather than 50.000 random ones [27]. The third dimension—cross-media integration—refers to the integration of social media with tradi- tional offline tools in a research institute’s marketing mix, such as trade shows and workshops. This requires a comprehensive and coordinated public image based on concepts and guidelines [28].
Show more

11 Read more

Securing Image Transfer In Social Media

Securing Image Transfer In Social Media

the proposed method is demonstrated in terms of comparative annotation performance against non-collaborative approaches utilizing a single FR engine and an only Most online social network enable users to share multimedia content within a personalized community or to make multimedia content public by granting access privileges. Users can see who is online and also use other social network functionalities. For example, on 'Facebook', it is possible that newly uploaded photos can be automatically relayed to the users who are tagged on the photos in question. In addition, each user's profile typically links all tagged photos of that user to other community members. Multimedia content posted on current online social networks mainly consists of user-generated images and video- clips. They typically originate from various personal devices, such as digital cameras and webcams, cell phone cameras, and personal video recorders, and etc. Such personal devices allow users to customarily create and store multimedia content. Moreover, content management tools tend to be customized for individual users. Such personalization will also facilitate ease of content annotation and search for individual users' own multimedia content Most current online social networks allocate independent repositories (or silos) to individual users for the purpose of storing and managing their multimedia content. It is important to note that assigned repositories are dispersed over online social networks with their own resource databases and content management tools. Under an online social network, however, the information fusion problem at the feature extractor or extraction levels is very difficult. Due to the nature of inconsistency and ambiguity of the search engines on the web, feature extractors built in individual FR engines
Show more

8 Read more

Corporate social responsibilityin shaping the media image of the company

Corporate social responsibilityin shaping the media image of the company

Some examples of companies show that Cause Related Marketing (CRM) and public campaigns are becoming more significant in the strategies of cause related companies. Enterprises at all costs want to buy their way into the favour of stakeholders, and through various marketing actions they try to build a strong brand and position in this way. In spite of the low evaluation of advertisements and the decline in confidence in them, enterprises aim to convince everyone that they are socially responsible companies.

7 Read more

The evolving role of social media in health-care delivery: measuring the perception of health-care professionals in Eastern Saudi Arabia

The evolving role of social media in health-care delivery: measuring the perception of health-care professionals in Eastern Saudi Arabia

rarely, not at all; c) Is social media a good tool for patient education? Yes, definitely, most of the time, sometimes, rarely, not at all; d) Is social media a good tool for public health awareness? Yes, definitely, most of the time, sometimes, rarely, not at all; e) Is social media a potential risk to health- care professionals (ethically and legally)? Yes, definitely, most of the time, sometimes, rarely, not at all; f) Is social media a potential risk to patient health status (communication of uncertain health information)? Yes, definitely, most of the time, sometimes, rarely, not at all; g) Could social media damage my professional image? Yes, definitely, most of the time, sometimes, rarely, not at all; h) Could social media breach patient privacy? Yes, definitely, most of the time, sometimes, rarely, not at all; 8) Could social media be at help in the following health-care services? (check all that apply: physician–patient communication, answer patient questions, education and advice, medication clarification, minor health- related issues, other); 9) Are you willing to use/increase the use of the social medial in your professional practice in the future? Yes, no, maybe; 10) Do you have any other comments to consider? Please add any comments about the usage of social media in health-care delivery.
Show more

7 Read more

Comparative Analysis of Foreign and Local News Agencies: Public Relations Approach in Restoring the Image of the Local Media for National Development

Comparative Analysis of Foreign and Local News Agencies: Public Relations Approach in Restoring the Image of the Local Media for National Development

This paper focused on the wide gap between the international news agencies and their local counterparts, while considering Public Relations as a bridge to harmonize them. News agencies are organizations that deal in the collection, transmission, and distribution of news to newspapers, periodicals, television stations, radio and other forms of mass media. Present-day news agencies and associations vary in form and content. For instance, the international news agencies operate as worldwide news-reporting services, providing general news coverage, while local news agencies provide national and/or regional coverage of routine or special news. Still others offer specialized services, such as reporting news of particular interest to persons of specific religion or profession. The paper then concluded that foreign news media have been commended for being one of the major catalysts for national development, owing to (their) ability to spread information extensively and quickly. However, they are still being criticized for double standard. On the whole, the powers to propagate both the good and evil agenda reside with the media. This paper recommended that the local news media should adhere to the ethics of their professions, one of which is the inclusion of more of the local contents in their packages; that is a 60-40 local-foreign programme ratio, as recommended by the National Broadcasting Commission, Ojebode [2004:46]. Keywords: News, News Agency, Gate keeping and Selection Media Theory, Social Responsibility Media Theory
Show more

12 Read more

BRANDING WITH SOCIAL MEDIA: INVESTIGATING LINKAGES BETWEEN SOCIAL MEDIA CONTENT, BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE AND PURCHASE INTENTION

BRANDING WITH SOCIAL MEDIA: INVESTIGATING LINKAGES BETWEEN SOCIAL MEDIA CONTENT, BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE AND PURCHASE INTENTION

Corporate Social Responsibility (CSR) is a self-regulatory form of corporate conscience included into business activities. It is laying down a real plan for the betterment of the society like employment creation and economic development. Because of many benefits associated with CSR, this can be the ultimate goal of every corporation. Indian corporate sector has gone beyond merely ‘charity and donations’ and have approached it in a more organized fashion. It has become an integral part of the corporate strategy .Now –a-days a vision is developed to become a successful company that is having a philanthropic goal too. The Companies Act, 2013 has introduced the idea of CSR to the forefront and through its discloser or mandatory guidelines greater transparency is infused into the system. This paper throws light on the various CSR activities undertaken by the companies in Ludhiana and a survey is conducted to gauge the public perception towards CSR campaigns. A sample of 200 respondents was taken, it was further divided into three categories viz. household, service and business class. The result of research highlighted that respondents have a positive attitude towards CSR activities. They thought donations are appropriate tool for CSR.
Show more

17 Read more

Media in the process of shaping the image of persons with disabilities in public space

Media in the process of shaping the image of persons with disabilities in public space

Media – przy sile swojej władzy – skutecznie kształtują poglądy opinii publicznej, tworzą i utrwalają pewne stereotypy, wywołują określone emocje, budują wizerunek, który w szybkim czasie ma szanse zaistnieć w przestrzeni społecznej. Tomasz Goban-Klas odwołuje się do teorii stereotypów, która mówi, że ukazywane w przekazach medialnych portrety różnych kategorii ludzi są zazwyczaj negatywne (pokazywanie większej ilości cech negatywnych niż pozytywnych w stosunku do dominujących grup społecznych) i podobne w różnych mediach, więc wzajemnie potwierdzają swoją trafność. W konsekwencji stają się źródłem trwałych schematów, których publiczność mediów używa, reagując na jednostki z przedstawianej grupy i myśląc o nich, niezależnie od cech osobowych tych ludzi. Natomiast zgodnie z teorią akumulacji minimalnych efektów mediów, media przekazując informacje, zajmując się danym tematem konsekwentnie przez dłuższy czas potwierdzają określone, ogólne ujęcie tematu. Natomiast publiczność z czasem coraz bardziej uświadamiając sobie te przekazy, wykazuje zrozumienie danej sytuacji, oparte właśnie na interpretacjach faktów czerpanych z mediów. Z tego zrozumienia wynikają natomiast modyfikacje znaczeń, wierzeń i postaw jednostek 25 . Podobną tezę głosi Marilyn Dahl pisząc, iż prezentowane w mediach wartości odwołują się do większości widzów i odzwierciedlają rozpowszechnione, popularne sposoby myślenia, style życia i funkcjonujące obrazy 26 .
Show more

15 Read more

The Whiteness of Redmen: Indigenous Mascots, Social media and an Antiracist Intervention

The Whiteness of Redmen: Indigenous Mascots, Social media and an Antiracist Intervention

Resistance to the use of Indigenous themed mascots in North America has taken a variety of forms over the past several decades. This paper describes and analyses how a new vehicle for resistance, social media, can be integral to dismantling and eradicating racist images of Indigenous peoples. Specifically, this paper focusses on one campaign that questioned a high school sports mascot and team named the “Redmen”. By using examples from social media, the authors demonstrate how White settlers came to rely on the mascot imagery as a way to position themselves as superior and to regulate representations of Indigeneity. The authors’ analysis posits that the mascot is in itself a form of racialised colonial violence and they discuss how the name and mascot were protected by and through white settler surveillance and control. To intervene in this discourse of superiority and regulation, the paper describes how an anti-racist approach was used to design a social media campaign that built mass critical consciousness and a network of support within the community. The social media campaign coincided with and rallied support from the grassroots Indigenous Movement, Idle No More. The larger joint effort strategically and effectively redirected the public and critical focus to how the “Redmen” name and logo and other racist Indigenous mascots become normalised. Increased knowledge via social media catalysed a shift in public opinion which ultimately leads to retirement of the team name, logo and mascot.
Show more

16 Read more

Social-Media Addiction among Students at Public University

Social-Media Addiction among Students at Public University

In the meantime, Shaw and Black (2008) have emphasised a few subtypes of Internet addiction, which include cyber-sexual addiction. This occurs when individuals use social media to watch, download, and exchange online pornography, or get involved in adult pornography. These individuals feel rewarded as they get addicted to social media. Cash et al. (2012) have stated in their studies that these activities support unpredictable and variable-reward structures. This is because many online users believe that satisfaction can be achieved and they feel rewarded when experiencing or watching stimulating contents, for example, sexual stimulation during pornographic activities.
Show more

6 Read more

Social Media Engagement and Public Health Communication: Implications for Public Health Organizations Being Truly “Social”

Social Media Engagement and Public Health Communication: Implications for Public Health Organizations Being Truly “Social”

Now is the time to define, implement and evaluate a public health communication social media engagement approach that is research-based and data-driven. It takes effort to do social media engagement well, and we need to channel our time and resources effectively by using evidence-based approaches. To that end, we should not limit our scientific inquiry to public health. We must learn from the available literature and unpublished work on civic, community, and public engagement, as well as look to other disciplines, including journalism, risk communication, and private sector social media efforts, among others, to apply any relevant lessons learned to social media engagement. Perhaps most importantly, we must continue to understand the needs of our users and determine which engagement tactics are the most effective in meeting those needs.
Show more

18 Read more

The perceived public value of social media in Queensland local Councils

The perceived public value of social media in Queensland local Councils

There are over 2.8 million Queenslanders registered on Facebook and approximately 2.5 million Australians using Twitter (QGCIO 2015). Not only is usage increasing, but public demand is also growing around the use of social media as a convenient communications platform, along with the expectation from residents for participation from the government (QGCIO 2015). There is a lack of published statistics on actual use of these initiatives, and on the actual percentage of use of these initiatives in Queensland local councils. Analysis of websites of 78 councils in Queensland by the researcher (March - May 2016) found that Facebook is the most widely adopted SMT by councils (65 out of 78 councils). In Queensland, 25 councils use Twitter, while 20 have a presence on YouTube, nine use Instagram, seven use LinkedIn, and six councils use RSS. Only 13 councils did not have a social media presence.
Show more

10 Read more

It is Time for Investment Advisers to Join the Conversation About Social Media, 31 J. Marshall J. Info. Tech. & Privacy L. 423 (2014)

It is Time for Investment Advisers to Join the Conversation About Social Media, 31 J. Marshall J. Info. Tech. & Privacy L. 423 (2014)

These parameters are necessary to prevent investment advisers from misleading investors. The proposed rules strengthen the relation- ship between an investor and investment adviser. Therefore, any in- vestment adviser using dubious tactics like editing, deleting, and reor- ganizing critical reviews should be punished. The transparency of the investor‟s unfiltered voice provides a safeguard against misleading tac- tics. Editing or deleting a comment would seriously alter the transpar- ency and accuracy of the comments. These techniques undermine the implicit trustworthiness and transparency of comments on social media. As a result, they are misleading investors by portraying positive re- views as the typical experience. Investment advisers using these dis- honest tactics would be violating their duty to full and fair disclosure.
Show more

31 Read more

Social Networks and Public Service Media (Guest Editor)

Social Networks and Public Service Media (Guest Editor)

There has been a widespread discussion as to the civic potential of online media and social networks, their contribution to democracy, public sphere and civic cultures, citizen responsibility and participation. This discussion has typically been conducted with a degree of optimism as evidenced by Barack Obama’s online campaign to activism on Facebook and Twitter, and is backed up with renewed online political participation in mass protests currently taking place in the Arab world, demonstrations in Portugal, Ireland and Greece over EU tough fiscal measures, protests in the UK against the rise of the University tuition fees. The net generation, growing up with the internet and other online media, is widely assumed to consist of more responsible citizens, using their technological expertise to campaign on social and political issues, exercise closer scrutiny over their governments, genuinely being more politically engaged. The combined effect of new technology is set to deepen democratic trends and address the ‘democracy failure’ or ‘democratic deficit’ (citizen inequality, political apathy) by strengthening the spirit of solidarity (necessary for citizenship affected by market selfishness) and providing people with access to power-scrutinizing mechanisms. Citizens of the so-called ‘virtual democracy’, ‘electronic agora’ or ‘blogosphere’ are said to fulfil the dream of a unified and interconnected world.
Show more

6 Read more

Social media use by public relations departments in Saudi Arabia

Social media use by public relations departments in Saudi Arabia

Archival research design, interchangeably called raw data is related to public documents or records (Wilson 2014). This design entails access to secondary data appearing as it was originally intended. It may also include country reports, business reports, minutes of meetings, and staff records (Wilson 2014). Gravetter and Forzano (2012) defined archival research as entailing recording of behaviours from records of history. This definition is perhaps enough to account for why Wilson (2014) found archival research to be highly favoured by historians. However, the author of this paper is of the opinion that one might question what the term ‘history’ in this case means, and how far back in time history can be called history in archival research. For example, this study entailed the collection of tweets and Facebook posts made minutes, hours, days and months ago on the STC and Saudi MCI Twitter handles and Facebook pages. Would this constitute historical records and therefore qualify as archival data? Vogt et al (2014) resolved this dilemma by including social media messages as types of archive. This explains why it is possible for researchers in non-historical fields or disciplines to utilise archival data to conduct archival analysis in an exploratory research before undertaking a more detailed study (Wilson 2014). Additionally, archival research comprises literature reviews (Vogt et al 2014), which constitute the second and the third chapters of this dissertation. Thus, aspects of archival research design and particularly archival data as will be explained under the data collection section were used to supplement the survey cross-sectional research design although the latter was predominant.
Show more

205 Read more

Addiction to social media: a review

Addiction to social media: a review

Griths et al., 2014 have admitted that while usage of Social Networking Sites (SNSs) may be necessary in this generation in order to be connected, it is also necessary to use it appropriately and not to use it excessively. The authors have discussed a number of factors which may be responsible for contributing to social media addiction such as self-perception, social network addiction scales, the effect on interpersonal relationships and the link between social networking and other online addictions. The authors have discussed another important aspect of social media addiction: how such addiction can be controlled or treated. There are various methods of dealing with this type of addiction and some ways are slowly controlling usage instead of complete abstinence and undergoing cognitive-behavioral therapy (Echeburúa and de Corral, 2009) as well as realizing the amount of time spent online, interacting more with people and questioning the value of social media content being browsed regularly (Gupta et al., 2013).
Show more

5 Read more

Manufacturing the image of Doha : from the public face of architecture to the printed media

Manufacturing the image of Doha : from the public face of architecture to the printed media

These results of examining print media cor- roborate the commitment toward image making: they unequivocally portray an image of Doha as an emerging international hub to the global communi- ty. The three categories examined that emphasise such a vision are business, culture and tourism, and real estate. On the one hand, business images rep- resent Doha as an investment and transit hub. Images of business districts, bank headquarters, and industrial plants in the magazines are designed to promote businesses and encourage partner- ships. The category of culture and tourism is tasked with creating an image of Doha as an internation- al cultural hub with vast potential for attracting tourists to fascinating cultural facilities as well as exotic desert destinations. Images of new museum buildings, exciting cultural festivals, and rugged desert and seaside locales support such a vision. The third category is the real estate sector, which depicts attractive visiting, living, and working condi- tions for short-term visitors, investors, and a long- term talented workforce. However, while Qatar is busy promoting its capital city as an international knowledge and tourism hub through major capital investment in the architecture of educational and sport facilities, the text and images in the articles and advertisements examined do not convey such a vision due to their limited frequencies in the two magazines.
Show more

11 Read more

Topic Modeling: Study of Public Issues  Using Social Media

Topic Modeling: Study of Public Issues Using Social Media

Other than all the criteria given above social med ia is basically to connect people, and the sites are created in a user friendly way to break our personal fence(privacy) and fly high to see others in the wo rld beyond the sky. More time we are able to identify our own character about what is our role in the drama and find the perfect character that we want our self to perform the way we want and not the way others expect us to do. Before two decades an individual was not able to raise voice for his own rights, he was not identified, he was not heard, he had no means to convey his necessity and he was hidden fro m the ind ividuals around him. Nevertheless now raising our voice for our rights, for social problem, and to have our cultural heritage and even to save our environ ment the social media is helpful. These reverberations are not only to be heard by the government and its official instead it is now carefully attended by each and every individual in the social media.
Show more

6 Read more

Dynamics of Social media, Politics
and Public policy in the Arab World

Dynamics of Social media, Politics and Public policy in the Arab World

  Ideologically driven messaging makes verification vitally important with citizen media reports. For content that is submitted via email, such as Your Media or Sharek, Al Jazeera tries to get in contact with citizen journalists to determine where the information came from and when it was recorded (McAthy, 2012). Checking snippets of information posted on Twitter is more difficult. Andy Carvin, a social media strategist at NPR who has become known for his monitoring of Twitter during the Arab insurrections, does not attempt to check the accuracy of every tweet before publishing it. Instead, he asks his followers to help assess the trustworthiness of individual tweets (Ulbricht, 2011). A role clearly exists for journalists and everyday citizens to select filter and analyze the flood of information posted on the Internet.
Show more

20 Read more

The Contribution of Social Media to Body Dissatisfaction, Eating Disorder Symptoms, and Anabolic Steroid Use among Sexual Minority Men

The Contribution of Social Media to Body Dissatisfaction, Eating Disorder Symptoms, and Anabolic Steroid Use among Sexual Minority Men

date, these relationships have not been investigated in sexual minority men, the findings of this study are consistent with previous research in samples of heterosexual men. For exam- ple, among college-aged men, greater time spent using Face- book, an image-centric platform, was found to be associated with self-objectification and body shame, both of which are indicators of body dissatisfaction. 45,46 It is important to note that the effect sizes reported in this study for the relationships between social media use and body image concerns were small, even for image-centric platforms. However, in this study, assessment of use of these platforms did not distinguish between appearance-related and nonappearance-related en- gagement, for example, following fitspiration versus travel accounts on Instagram. Thus, effects may have been somewhat diluted.
Show more

8 Read more

USAID's First Public Engagement Campaign: Measuring Public Engagement

USAID's First Public Engagement Campaign: Measuring Public Engagement

Finally, assessment is important given the nebulous nature of public knowledge and sentiment, especially on international issues. Studies on U.S. public opinion on international development assistance have shown that while Americans generally favor humanitarian aid, they have very little idea how much money is allocated to aid programs (Council on Foreign Relations, 2009; Philips & Davis, 2003). The RAP rapid assessment procedures previewed here are being deployed in a related research project to tease out the complexity of public attitudes towards foreign aid and USAID efforts to reshape them against the backdrop of best practice, political economy and a rich body of literature on American foreign affairs attitudes.
Show more

18 Read more

Show all 10000 documents...