as improved waste management practices are adopted in developing markets. Recovery and recycling are impacted on by local issues, with different circumstances in every area (Munala and Moirongo, 2011). In addition, the study found out that most of the respondents are aware of some policies on recycling and reuse of cocacola company’s glass bottles. Further it can be concluded from the study that there is a strong positive attitude towards cocacola glass bottle recycling and that Cocacola glass bottle recycling is responsible, and the idea of glass bottle recycling pleasing. The study also revealed that the company has not enforced policies on environmental conservation though recovery and recycling of the company’s glass bottle. Scanning the environment, one is able to see some Coca Cola’s bottles (some broken, others cracked and others not whole. At one time or another, in the rural areas, one hears a child being instructed to drop a broken bottle in a pit latrine or some hole to prevent it from causing harm to a person. One also hears of an individual having been cut buy a glass bottle. In 1944, a CocaColaCompany glass bottle exploded in the hands of a waitress causing her a 5-inch deep cut and the broken pieces were thrown away by another employee (King, 2013).
Sourness / orange flavor). Sunfill is also present in other countries, either in the form of a fruit juice based drink, or in the powdered concentrate form in countries like Indonesia, Sri Lanka and Bangladesh. It has been developed using The Coca-Cola Company's expertise in the beverage business. Keeping in mind the affordability factor and the competition, Sunfill is available in three variants- Sunfill Regular, Sunfill Anand and Sunfill Tarang. Sunfill is great tasting, convenient and economical. Sunfill Regular priced at Rs. 2.50 per serve gives the consumer a world class product, which not only is very convenient, but also has a very attractive price. The product is available in single serve (23gms) & multi serve (200gms) and in 4 flavours- Orange, Lemon, Mango and Pineapple.
The Coca-ColaCompany (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For
There is generally a lot of litter that includes paper, plastic and glass which may result environmental degradation throughout the world. Many studies Coca cola’s Corporate Responsibility and Sustainability 2012/2013 (2014) Report, Munala and Moirongo, (2011); Hopewell, Dvorak and Kosior (2009); Ross and Evans (2003) have shed light on the menace caused by plastics in as far as solid waste management is concerned. Little research has been done to establish handling of glass bottles in waste management in general and on CocaCola Company’s success in recovering its glass bottle repackaging in particular in Kenya. CocaColaCompany has set a target for recovery and recycling of their packaging for the year 2015. The company hopes to achieve efficiency in packaging material by 7% per liter, recover 50% of the equivalent bottles and cans and source 25% of the company’s polythene terephalate (PET) plastic from recycled or from renewable materials Coca-ColaCompany Sustainability Review, (2010). Despite this focus, it seems the company has a lot to do in developing countries to attain this target. Consumers in possession of CocaColaCompany glass can be turned away by retailers with glass CocaColaCompany bottles because the bottle may be extremely dirty or cracked. What policies does the company have over the glass bottles and what do the retail managers know about these policies?
The Coca-ColaCompany of Atlanta, Georgia is the world’s largest provider of carbonated soft drinks with an over 50% market share worldwide. Atlanta pharmacist John Pemberton created the drink in 1886 as a fountain beverage which contained syrup and water, and the extract of kola nuts and coca leaves. By 1898, the beverage was available at drug store counters in all states as well as Canada and Mexico. 1
The human body needs an average of 64-ounces of liquid per day to survive. After over 100 years, the products of the COCA-COLACOMPANY constitute less than 2 of these ounces. However, the focus is not on mere market numbers but on this fluid intake. Internationally, the growth potential is considered to be infinite and India is the epitome of the perceived infinite growth potential. Currently in India the primary emphasis of COCA-COLA is to enhance the production and distribution system so as to bring them to international level. This will enable the potential consumer in any part of India to choose from among these brands. On the advertising front, COCACOLA is a highly consumer driven company and one of its main objectives is to drive volumes through advertisement. For eg: the volumes increased by 64% in the first quarter of 1996, as a result of the World Cup Cricket initiatives. For the current cricketing season, an innovative series of advertisements named ' Experts' is launched. The basic strategy of COCACOLA is to enhance the emotive association with the game of Cricket in general and Cricket fans in particular. This enforces that whenever and wherever there is
The Coca-ColaCompany (Coca-Cola), the world’s leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Coca-Cola is also the most valuable brand in the world. Coca-Cola is a globally recognized successful company. The Coca-Cola was founded in May of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust. As late as the 1990s, Coca-Cola was one of the most respected companies in the world, building and known as a very successful management team. Since 1998, the company has been struggling with internal weaknesses and external threats.
The References level represents the “How” in the KORE framework. How KORE is achieved is ﬂ exible and can be modiﬁ ed at the Group, Business Unit or operational level. The goal is to become an information-driven Company at all levels of the organization and to recognize that the tools and capabilities to realize this vision are available today if we empower our people to use them. Therefore, the guidelines provided in the References section are not mandatory, but instead relate recommended approaches, best practices and shared approaches. The References level includes:
introduce new products that will appeal to a new market group. With the health and fitness trend vastly growing, Coca-Cola has the opportunity to enter and dominate the market. Coca-Cola has introduced products like coke zero and in 2014 Coca-Cola introduced a new drink, coke life which is made with real cane sugar and stevia sweetener. Also in 2014, Coca-Cola expanded its product portfolio by entering into the fluid milk market. According to the Forbes article, “Fairlife will contain 50% more protein and calcium, and 30% less sugar than ordinary milk, and contain no lactose” (Tefris Team). By tapping into the health and fitness trend Coca-Cola is able to expand and reach a new market segment, which therefore will help its goal of becoming a globally recognized brand.
To migrate Coca-Cola’s supply chain mindset, Scott Figura, Global Director of Productivity & Operational Excellence, developed a residential executive education program for top supply chain leaders with Georgia Tech’s Scheller College of Business. But Coke also needed to train over 8,000 supply chain managers and front-line employees across the globe. To reach these leaders, Figura invested in a virtual development solution rooted in ‘connected learning’— an expert-led virtual learning experience that is tied to relevant business challenges, integrated into real work, and engineers collaborative problem solving by groups of learners. In Coke’s case, virtual teams of leaders worked together on real supply-chain improvement projects, supported by frameworks and tools delivered online by subject matter experts and facilitators.
In 2012, four of the Company's Japanese bottling partners announced their intent to merge as Coca-Cola East Japan Bottling Company, Ltd. ("CCEJ"), a publicly traded entity, through a share exchange. The merger was completed effective July 1, 2013. The terms of the merger agreement included the issuance of new shares of one of the publicly traded bottlers in exchange for 100 percent of the outstanding shares of the remaining three bottlers according to an agreed upon share exchange ratio. As a result, the Company recorded a gain of $30 million during the three months ended September 27, 2013, based on the value of the shares the Company received on July 1, 2013. This gain partially offset a loss the Company recorded during the second quarter of 2013 for those investments in which the Company's carrying value was higher than the fair value of the shares expected to be received. In total, the Company recorded a net loss of $114 million during the nine months ended September 27, 2013, related to our investment in the entities that merged to form CCEJ.
Coca Cola’s partnerships with Six Flags Theme Parks, McDonald’s, the National Collegiate Athletic Association (NCAA), and Savannah State University are all designed to eliminate competitors from the target market. This is done by making Coca-Cola’s products the only product available for companies to distribute or sale to consumers. Six Flags Theme Parks offer discounted admission on tickets with the purchase of Coca-Cola products which cause sales to increase when the parks are in operation. When people choose to eat at McDonalds, they are accustomed to having Coca-Cola products to choose from so a preference is established. When NCAA athletes are seen drinking Coca-Cola products on television, it causes other aspiring athletes to purchase these products so that they will perform as well as them. At Savannah State University, students have developed a preference for Coca-Cola products because they are the only thing available in all eating facilities and vending machines on campus. This also causes students to be more likely to purchase these products when they are thirsty and they are off campus.
proved its commitment to broadening its product base as well as expanding its sponsorship connection to the sport industry, in which Gatorade was already a major player.As of 2011, Pepsi controlled 29,9% (InvestmentU.com) of the market in the soft drink industry with annual sales of 3.2 billion cases ("Top 10," 2004). Today, the company's flagship brand, PepsiCola, ranks second only to CocaCola Classic, with a Turkish market share of 6,9% (statista.com, 2010). Similar to the CocaCola company, it also has four products in the top 10 on an individual product sales basis: Pepsi (#3), Mountain Dew (4), Diet Pepsi (7), and Diet Mountain Dew (8) ("Top 10," 2012). In 2012, Pepsi increased its marketing and advertising budget by 500 to 600 million dollars (adage.com).The following graphs shows the leading Brands in terms of value within the Soft drink category very clearly marks Pepsi’s challenger position in the world market.
change not only the consumption patterns of people using it but it also changed the attitude of people towards its role in leisure time, work and family life. There are many purposes for anybody to like/ drink Coca-Cola. It may be „Bubbles winking on the brim‟, or „aromatic favors‟ of the drink, or „delicious and refreshing taste‟ of the drink, or „relaxing feel‟ of the drink, or even the „thundering sound of ice-cubes‟ placed in the drink. Coca-Cola captivates all the five senses to send message to the brain to show interest or intense desire to have a drink. Talking about the language used by the company in its promotional activities, Coca-Cola has repeatedly used words like „Delicious, Refreshing, Chilled, Happiness etc.‟ in their advertisements. Another repeated thing that is to be noticed is images of „Colorful Smiling Faces‟ in colorful animated movies and pleasant language. The Coca-ColaCompany is called a “Happiness Factory” which delivers all the happiness spreading products. With the passage of time, Coca-Cola has adopted several new concepts, strategies of advertisements, launching campaigns which strengthen the position of it and make it a part of everyday life. „Open Happiness‟ ad campaign was launched in 2009 all over the world and since then it has become one of the favorite ad campaigns of Coca-Cola. The purpose of bringing this campaign was to revive the company‟s image in Soft Drink Industry. This ad invites people around the world to refresh themselves by having Coke and thus finding simple pleasure of life with it. 12 In most of the television commercials of Coca-Cola of Open Happiness, the need of having the drink is served to the customers in the form of some story that involves keywords like human relations, bonding, love, sharing, togetherness etc. This campaign also promotes an idea that with Coca- Cola one
Asa Griggs Candler founded the Coca-ColaCompany in the year 1889. the company is the No. 1 seller of sparking as well as still beverages. The famous tagline of the company “Open Happiness” has been changed to “Taste The Feeling”. The company’s main competitors are Pepsi, Monster beverage and Dr. Pepper. The company has grown into such a great success in the global markets only because of their unique and creative marketing strategies that have attracted over millions of consumers over the century. There were even some somewhat diverting advertisements, incorporating one in which detainees "sentenced to an existence of Coke or Pepsi" snuck jars and containers of RC into their cells. RC cola is now more than 100 years old is traded all around the world. In 2001, every part of global RC-branded businesses were sold near Cott Beverages of Mississauga, Ontario, Canada, plus are operated to the same extent noble Crown Cola International, which handles RC Cola harvest exterior the United States. The company has around 20 billion-dollar brands that are Diet Coke, Coca-Cola Zero, Fanta, Minute Maid. The company has a different distribution system where the company only produces the syrup and it is transported to different bottlers throughout the world. To help our accomplices get the most out of these projects, RCCI keeps up a hands-on worldwide nearness with specialists in advertising, innovative work, specialized and quality administrations.
In the decision, MOFCOM considered that the Coca-ColaCompany will gain the ability to leverage a dominant position in the carbonated beverage market over the fruit juice market after the completion of the Concentration, which causes the effect of eliminating or restricting competition on the existing fruit juice beverage producers and then will infringe upon the legitimate rights and interests of beverage consumers. It is also not clear what basis MOFCOM had for concluding that Coca-Cola could leverage its position in the carbonated beverage drinks market to increase its sales in the juice beverages market, whether through tying or bundling arrangements or the imposition of other restrictive conditions, leading to fewer options and higher prices for consumers. MOFCOM provided no basis for these fears in its decision, and did not state whether it had considered imposing conditions prohibiting such conduct. MOFCOM has stated that two sub-sectors under the non-alcoholic beverage sector are present: juice beverages and carbonated beverage drinks. Although the relevant market in this case is the juice beverage market, these two markets are closely related to each other. MOFCOM further stated that Coca-Cola already had market dominance in the carbonated beverage drinks sector and after the merger, Coca-cola will be able to transfer its dominant market position to the juice beverage market. This theory is not well-accepted and there are still a lot of debates about it. This theory itself is not so persuasive in anti-monopoly practice. Besides, MOFCOM‟ conclusion did not be fully supported by the facts and its reasoning: MOFCOM did not explain and present evidence to illustrate how this transfer happens. This absence is one of the reasons for the lack of persuasiveness in the judgment  17 .
The authors report no conflicts of interest in relation to this work; specifically they have no affiliation and have received no payment from The Coca-ColaCompany. Written informed consent was obtained from the patient for publication of this research and accompanying images.
• Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintaining a local approach. The bottling companies are locally owned and operated by independent business people who are authorised to sell products of the Coca-ColaCompany. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.