The mediating role of brand management capability
KNOWLEDGE MANAGEMENT CAPABILITY AND FIRM PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL AGILITY
... Second, the literature can be enriched by distinguishing different dimensions of KMC and organizational agility. In the existing literature, few studies unpacked the composition of KMC and agility simultaneously. In the ...
16
Improving financial capability: the mediating role of financial behaviour
... Kim et al., 2012) can be a useful way of increasing individuals ’ financial literacy and financial capability levels. According to this model the way how government, educa- tional institutions, and industry align ...
19
Ethical Leadership and Technological Innovation: The Mediating Role of Knowledge Management Capability in Banking Industry
... infrastructure capability, which in turn is positively related to technological innovation in Commercial Bank of Ethiopia (H 4b ...infrastructural capability through developing a culture of knowledge ...
18
Design Management Capability: Its mediating Role between OLC and Innovation Performance in SMEs
... learning capability and design management capability on SME´s product ...learning capability and design management capability enhance product innovation ...of capability ...
25
Mediating Role of Sustainability Capability in Determining Sustainable Supply Chain Management in Tourism Industry of Thailand
... chain management as it has become one of the prime concerns of firms as it plays vital role in achievement of goals and competitive ...sustainability capability, similarly competitiveness is ...
12
Brand gender and consumer-based brand equity on facebook: the mediating role of consumer-brand engagement and brand love
... research, brand personality has a positive impact on brand loyalty (Carroll & Ahuvia, 2006; Roy, Khandeparkar, & Motiani, 2016) and willingness to pay (Kim, Han, & Park, 2001)—both components of ...
10
Performance mechanism of learning capability based on dynamic capability framework the mediating role of operational capabilities
... dynamiccapability-learning capability influences firm performance through the renewal of operationalcapability such as quality,efficiency and flexibility capability, the firm improve its ...dynamic ...
5
Performance Mechanism of Coordination Capability Based on Dynamic Capability Framework-the Mediating Role of Operational Capabilities
... Dynamic Capability Based on resource-based view, Teece, Pisano and Shuen’s first proposed the dynamic capability framework ...adaptive capability, absorptive capability, and innovative ...
10
THE IMPACTS OF BRAND TRUST AND BRAND CREDIBILITY ON INDONESIAN CUSTOMERS’ WOM COMMUNICATION: THE MEDIATING ROLE OF BRAND COMMITMENT
... of brand credibility from companies continues to be a popular method to support the brand commitment, also to encourage the customers and make them more satisfaction and positive word of mouth communication ...
17
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image
... Strong brand enables organization to influence consumer for more purchase and to better visualize and understand the intangible aspects of the brand, more ever brand image can persuade the future ...
20
THE EFFECTS OF SELF EXPRESSION AND BRAND IMAGE ON ACTIVE ENGAGEMENT: THE MEDIATING ROLE OF BRAND LOVE
... build brand image and self-expression and to illustrate the role of mediating variable which is namely brand ...e.g. brand image and self-expression and to see its effect on customer's ...
7
Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations
... the brand associations, brand equity and consumer purchase intention ...that brand equity directly influences consumer purchase intention (Dodds, Monroe and Grewal, ...and brand equity. The ...
20
HRM and innovation: the mediating role of market-sensing capability and the moderating role of national power distance
... market-sensing capability partially mediates the relationship between employee-oriented HRM practices and product ...market-sensing capability fully mediated the relationship between employee-oriented HRM ...
33
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations
... Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations Abstract Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, ...
11
ROLE OF BRAND MANAGEMENT COMPANIES IN MAKING AN AVERAGE BRAND A SUPER BRAND
... of Management, Bangalore,India, ABSTRACT A lot has been done in terms of branding a ...a brand. The brand management companies take the responsibility of studying the market trends, consumer ...
6
Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran
... Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports ...team. Brand able to be more competitive by establishing the strong brand love of the ...
10
Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller
... the brand equity in order to increase market efficiency(Brennan, Professor Sue Halliday, France, Merrilees, & Miller, ...the brand in the perception of the consumers then it generally direct towards the ...
13
Mediating Role of Strategic Supply Management on Performance
... supply management, buyer performance and supplier ...supply management is an unobserved variable, which means that the variable cannot be measured directly and require an observed ...supply ...
6
Performance Management and Performance: The Mediating Role of Engagement
... However, according to Watson Wyatt Worldwide (2004), very few employees believe that their company’s PM systems help them improve their performance. This is because employees do not think that the systems establish clear ...
59
Understanding University Brand Loyalty: The Mediating Role of Attitudes towards the Department and University
... An interesting finding of the study was that the fellow students did not exert any influence on attitude or loyalty. Even though it was thought that the fellow students would be influential in either enhancing or ...
10