the results of CRM

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FINE STRUCTURE ANALYSIS AT THE td LOCUS OF NEUROSPORA CRASSA

FINE STRUCTURE ANALYSIS AT THE td LOCUS OF NEUROSPORA CRASSA

The results obtained from two- and three-point crosses employing CRM+ marker mutations agree.. For CRM- marker mutations the two sets of crossing data do not agree.[r]

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Effect of customer perceived value on customer relationship management performance in automobile industry in Iran

Effect of customer perceived value on customer relationship management performance in automobile industry in Iran

Finally, this study is being conducted in order to provide a basis for an assessment of the future of the auto industry in Iran. The auto industry is one of the most globalized industries (Sturgeon et al., 2007). The important characteristic of the auto industry is intense competition (Doner and Ravenhill, 2006). Despite the importance of auto industry, few studies have been conducted to auto industry of Iran particularly Iran Khodro Company of Iran (Boroujeni, Jafari, and Najafian; 2013). Hence, the results of this study are expected to contribute to the understanding of customer perceived value, and CRM relational outcomes towards customers. Therefore, Iran auto makers will also have greater understanding of their customers, and be able to make necessary adjustments to fulfill their customers‟ needs and wants. It is expected that in this way, some knowledge will be added to marketing research in the auto industry field.
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Customer relationship management and satisfaction of commercial banks’ account holders in Nairobi City County, Kenya

Customer relationship management and satisfaction of commercial banks’ account holders in Nairobi City County, Kenya

application of information about customers to understand their needs, demands and expectations in order to increase monetary or relational value for both parties (Kumar, Baskaran, Mirchandani & Shah, 2012). It aims at maximizing the value of the company‟s customer base by utilizing information derived from individual customers database to develop marketing strategies such as customized products, personalized communication and complaint handling techniques that enhance customer experience and customer engagement (Vrehoef & Lemon, 2013). Javed (2017) conducted a study on the influence of customer satisfaction, its perceived value and the mediation role of CRM on customer loyalty. The study was carried out among 250 respondents from ten different restaurants in Pakistan. The results indicated that customer satisfaction had a positive relationship with customer value and loyalty while CRM had a significant relationship with customer loyalty. The study further revealed that CRM mediated the relationship between Customer satisfaction and loyalty. The study was done in the hotel sector, so there is need to carry out such a study in the banking sector. In addition, the study did not consider important aspects of CRM such as value based CRM in relation to customized products, personalized communication and complaint handling.
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Evaluation of Various Factors to Estimate the Success of CRM Projects within Automotive Industry

Evaluation of Various Factors to Estimate the Success of CRM Projects within Automotive Industry

This research evaluating of various factors to estimate the success of CRM projects within automotive industry. The main objectives of this research are examination of the strategic factors and identification of the factors causes’ success occurs in CRM projects within automotive industry. Another side examination of the tactical factors and identification of the factors causes’ success occur in CRM projects within automotive industry. The present research is an applied study using descriptive method. Applied research aims to develop applied knowledge in a specific issue. The method of present study on how the data collection provided is descriptive from the survey type. A statistical population is a set of entities concerning which statistical inferences are to be drawn, often based on a random sample taken from the population. The sample size consists of 53 individuals of the statistical population where it is selected among experts in customer relationship management system within automotive manufacturer companies. The data has been gathered through questionnaire used as the preliminary information sources. According to the obtained results, however, the status of implementing Customer relationship management (CRM) in automotive industry has been reported proper on the whole, some dimensions and components to implement this system have not set in a proper condition. Comparing the dimensions, the highest infrastructure and conditions belong to technological and hardware, cultural, support, efficiency, managerial, empowerment dimensions in implementing consulting company. Among six dimensions observed, the managerial and empowerment dimensions have not reported with proper status in implementing CRM.
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IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON STUDENTS SATISFICTION  Author(s): Saher Imran, Prof. Muhammad AliDOI: 10.12816/0044417

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON STUDENTS SATISFICTION  Author(s): Saher Imran, Prof. Muhammad AliDOI: 10.12816/0044417

The current article was design to determine the relationship between students’ satisfaction and CRM (customer relationship management) in different universities. The main objective of the study was to find out the awareness about CRM in Pakistani universities and its impact on students’ life. Both descriptive and inferential statistics were applied in research work. This research was based on the customer relationship management practices and customer satisfaction in the higher education institute of Lahore, Pakistan. The sample was selected only from private HEI according to their populations. The results were conducted through statistical software SPSS. This study has cleared not only the relationship between CRM and customer satisfaction, but also has explained the moderating effect of students in this relationship. On the basis of results, it can be predicted by the researcher that the CRM’s future will be brighter in HEI and the decision makers will take effective and impressive decisions for future work and may be decrease the gaps with international institutions. The sample sized 298 used in this research work and Questionnaires were distributed in the top three universities of Lahore Pakistan. The reliability test, correlation and linear regression tests were applied and the entire tests showed the goodness of study. Correlation and regression test showed the positive relationship of the research hypothesis. Results proved that effective used of CRM create positive impact on student’s satisfaction.
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The Identify factors affecting customer relationship system

The Identify factors affecting customer relationship system

ABSTRACT: Customer Relationship in the banking industry is a significant competitive challenge. Banks require customers to have information about who they are and what they want from the database and how to meet those needs, Accordingly the aim of this study was to evaluate the conceptual model of customer relationship system which enable effective communication. The model consists of independent variables: Relationship marketing orientation to consumer, Organizing, Technology, CRM strategy, Information technologies, Knowledge management, Communication channels on the dependent variable associated with the client system.To test the hypotheses, a questionnaire of 28 questions designed that is valued Likert and distributed among the population, including state-owned bank Melat, the total 2340 patients (331 Customer bank) of the main branches of clients who have had experience using the CRM system. The method used in this research is descriptive - survey. The path analysis method was used to test the hypotheses, and the AMOS software is used for statistical analysis of data. The results of the study show the significant impact of variables on Information technologies and Communication channels and reliability has had the greatest impact on CRM among them.
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Implementing performance indicators in the CRM projects of a CRM software company : How to measure the added value of introducing CRM to your company?

Implementing performance indicators in the CRM projects of a CRM software company : How to measure the added value of introducing CRM to your company?

The thesis describes step by step, from general to specific, how the research question can be answered. It starts with a literature review. The literature review shows that the top priority of CRM is to improve the customer relationship. This is possible because CRM is integrated in all the different fields of activity that are related to the client. When implemented, CRM results in the maximal customized fulfilment of the clients’ needs. However, the problem with CRM initiatives is that more than half of all the CRM initiatives fail. To indicate if a CRM implementation has failed, or on the contrary is successful, KPIs can be used. KPIs are a set of measurements focusing on those aspects of organizational performance that are the most critical for the future and current success of the organization. To operationalize the KPIs,
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ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT: A TOOL FOR SUSTAINED SUCCESS IN SERVICES ORGANISATIONS

ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT: A TOOL FOR SUSTAINED SUCCESS IN SERVICES ORGANISATIONS

In the world of intense competition, where the customers are more demanding and the competitors are just clicks away, better customer relationship management is the only source of competitive advantage. Creation of strong relationship is the essence of customer relationship management (CRM), which in turn results in revenue optimization, profitability and customer satisfaction. However due to increase in product offerings, increased competition and compressed marketing cycle time; managing customer relationships is becoming more complex. CRM means moving from “Inside – out”: the seller – driven enterprise to “Outside – in”: the customer driven enterprise. The e - CRM is the combination of business process and technology that seeks to understand a company’s customer from a multifaceted perspective. e - CRM involves capturing and integrating all customer data from anywhere in the organization, analyzing and consolidating it into information and then distributing the results to various systems and customer contact points across the enterprise.
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Customer Relationship Management Dimensions and Nigerian Banks’ Performance: Evidence from Zenith Bank Plc

Customer Relationship Management Dimensions and Nigerian Banks’ Performance: Evidence from Zenith Bank Plc

Today, customers are looking for benefits from the bank, better service, lower transaction fees, higher interest rates, a sign of prestige, new products access from different channels. This study evaluates the influence of CRM dimensions on bank performance. Zenith Bank Plc was selected through purposive method, while judgmental sampling technique was also used to select Head of Operation, Accountant, Auditor, and Branch Manager from its 35 branches in Lagos, Nigeria, totaling 140 respondents as a sample size for the study. Multiple regression analysis, Ordinary Least Square (OLS) method of estimation was employed to analyze the data. Results revealed that CRM dimensions (customer involvement, long-term relationship with customers, joint problem- solving and information sharing) jointly and independently influence bank performance measured by customer satisfaction, deposit mobilization and profit level. Subsequently, the study recommended that management of Nigerian banks should be actively involved in changes in organization in order to spread positive vision of CRM concept and to support organizational change.
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The impact of knowledge management factors on improving the performance of success of Sports customer relationship management

The impact of knowledge management factors on improving the performance of success of Sports customer relationship management

The results of the study showed that the customer relationship management technology has a direct and significant positive impact on the success of customer relationship management. These results are in line with Chen et al, (2004); Mendoza et al, (2007); Shafaghaty et al, (2015); Dos et al, (2005); Sygala, (2007) research results which were found customer relationship management (CRM) technology is positively associated with success of customer relationship management. That is why researchers know customer relationship management technology is a prerequisite and not a sufficient condition for the success of customer relationship management (Garido et al, 2011). So we should consider the customer relationship management technological systems in the sports service sector as a key element in the implementation of strategies to consider for hotels so that by reducing the costs, we can implement many customer oriented activities in sports organizations.
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Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

Although knowledge management and CRM have become a topic of growing interest in the literature during the last ten years (e.g., Du Plessis et al., 2005; Donate and Guadamillas, 2011; SalojŠrvi et al., 2010), it is not yet understood what are the main drivers of knowledge management processes, and also what is the impact of knowledge management on CRM performance. Moreover, the existing research on CRM and knowledge management is primarily conceptual and descriptive in nature, and empirical research confirming the real impact of knowledge management processes when developing a CRM innovation is lacking. In addition, to advance research on this topic has also relevant implications for practice, because companies all over the world are making considerable investments in implementing knowledge management processes and CRM, they are not achieving the expected results and there is growing skepticism about the real value of these initiatives (Reimann et al., 2010; Xu and Walton, 2005). If organizations fully comprehend what drives knowledge management and CRM, they would be able to implement them successfully, creating value for their companies. In our study, we will empirically examine those drivers, so companies can understand what factors they need to improve in order to develop efficient knowledge management processes and CRM innovations.
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CRM and Business Performance

CRM and Business Performance

The process of maintaining the customer relationship was found to consist mainly of programmers focused on gainingcustomer loyalty, by offering incentives when collaborationbetween the two parties intensifies. This finding is consistentwith the results from Reinartz et al.[1], who suggest that activities aimed at initiating and maintaining customer relationships focus on maximizing business profitability. CRM activities yield positive outcomes , both customer relatedand customer process -related. This result is consistent with the findings from Bohling et al. They found that themain positive outcomes of CRM implementation refer to: customer experience, customer relationship development, customer attraction rate, customer complaints management, customer retention rate and new product development.Our findings are also consistent with Hong-kit et al.: CRM specific activities have a positive effect on customersatisfaction, customer retention and sales generated by thecurrent customers. We also confirmed Ryals’ results, byfinding that CRM implementation has positive effects both oncustomer acquisition and customer retention.
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Electronic    customer relationship management and competitive performance of money deposit    banks in Nigeria: Theoretical ReviewAuthor(s): Okolo, Amaka Nwakego PhD, Kalu Alexanda Ogbonna    Udu, Ugwueze, Nancy Nneka

Electronic customer relationship management and competitive performance of money deposit banks in Nigeria: Theoretical ReviewAuthor(s): Okolo, Amaka Nwakego PhD, Kalu Alexanda Ogbonna Udu, Ugwueze, Nancy Nneka

A study of the outcomes of implementing e-CRM systems in the Thai banking industry (research conducted from customers’ perspective) showed that bank customers have perceived differences in six main elements. These elements are: timely access to accurate information, complete information, personalized information and service, up-to-date information, contacting banks from anywhere, and a one-stop service is provided (Sivaraks, Krairit, & Tang, 2011). Islam and Yang (2009) studied four Taiwanese banks that applied e-CRM system to their customer service operations. Their study results indicated that using e-CRM system will be useful in enhancing the service quality and information trust that will lead to better relationships with customers. Also, they suggested that banks should respond to customer’s needs and enhance the trust level by providing online services with the correct and complete information, and internal and external system integration.
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Building Up Customer Loyalty In Hospitality Industry Through CRM

Building Up Customer Loyalty In Hospitality Industry Through CRM

In today’s business world, customers are the core of business. Since customers are the source of profitability, marketers try hard to create the best competitive advantages to protect their market position. For hospitality industry, hotel management has conducted the Customer Relationship Management (CRM) as business strategy to gain loyal customers rather than attracting new customers. To ensure that CRM fully play its role, the four of CRM components (customer orientation, CRM organization, knowledge management and technology-based CRM) has become the valid measurement on organization performance to build customer loyalty in long term run. In order to achieve research objectives, the quantitative research is conducted through questionnaires distribution to 150 respondents of all rate hotels in Malacca, Malaysia. Based on the results, technology-based CRM is not significant effect to customer loyalty. The findings also had shown that customer orientation strong influence to customer loyalty.
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Customer relationship management influence on sales of selected companies

Customer relationship management influence on sales of selected companies

The main content of this article is about the analysing and comparing of Trading Income of selected companies doing business in the Czech Republic. There are compared selected companies with implemented information technology and business strategy CRM with companies without implemented CRM and how it could have an impact to the Trading Income of these selected companies. Has CRM implementation helped to increase the positive Trading Income during the economic crisis? Included is an analysis of Trading Income from 2007 to 2010 for selected companies grouped by number of employees. The conclusion summarizes the analysis of results and assumptions and benefi ts of CRM.
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IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN HIGHER EDUCATION INSTITUTIONS (HRIs): A CASE STUDY FROM MUET, JAMSHORO, PAKISTAN

IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN HIGHER EDUCATION INSTITUTIONS (HRIs): A CASE STUDY FROM MUET, JAMSHORO, PAKISTAN

Eight desired CRM components as identified through literature were investigated through the responses of stakeholders. The results are given in figure 2. Regarding better customer services, 46% respondents wereof strongly positive opinion that it must be the core CRM elements of MUET. Among all the identified factors, the response for this factor shows highest value of agreement on average combining both the strongly agree and agree responses. For customer loyalty 53% agrees, simplify scheduling 45% agree, supervise publicity48% are agree, create more lead (success) 54% agree, associate documentations 51% agree, customers (contact management) 57% agrees and for element is to optimize workflow (work process) respondents are 60%. The highest deviation of responses is observed for simplifying scheduling. Exactly the same is identified through workflow/work process factor, which represents the highest value i-e: 59% that it need to remapped in processes adopted at MUET.
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The Influence of the Accuracy of Numerical Methods on SteamExplosion Premixing-Phase Simulation Results

The Influence of the Accuracy of Numerical Methods on SteamExplosion Premixing-Phase Simulation Results

The simulations were performed in 2D in the cylindrical coordinate system assuming axial symmetry of the experiments. This presumption is only partially valid; because of the spheres’ release mechanism with two sliding doors holding the spheres opening symmetrically, the initial sphere distribution is not axially symmetric, especially at the jet’s head. This can best be seen in experiment Q08, where the described phenomenon was the strongest, with images taken from two perpendicu- lar sides (Figure 3). In the model a uniform initial sphere distribution in the jet was assumed. This is also a very idealized condition since the jet was, because of the spheres’ release mechanism and due to gas burst durig “hot” experiments, somewhat dis- persed before the water entry (Figure 4). Since the emphasis of our research was not in modeling all the specialties of these experiments, but mainly to model the most important phenomena appearing during the SE-premixing phase with the intention of determining the influence of the numerical meth- ods’ accuracy on the simulation results, no attempt has been made to remove these and other specific drawbacks of our model.
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Social CRM Analysis with Netnography Methods for Increasing Customers Confidence (A Study Case: PT. Telkom Indonesia)

Social CRM Analysis with Netnography Methods for Increasing Customers Confidence (A Study Case: PT. Telkom Indonesia)

The research entitled ―Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM‖ explains about social CRM which believes that it has to prioritize more on the customer and the involved relationship, not just the product and services provided[11]. The similarity and diverencess between the Shokolehyar research and the research in this journal is discussing about the social CRM but not discussing about netnography, and more focused on the customer‘s importance, and the giving of the capital in evaluating the readiness of the organization in applying social CRM. The method used in this research is CRM method and TAM method (Technology Acceptance Model) which is one of the behavior theoretical approaches used to examine the information adoption process. The weaknesses from TAM method are: no behavioral control, no cross- cultural consideration, and only giving the very general information or the result about the behavior of the system user in receiving the information technology system.
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The behaviour of K remaining in soils from the Agdell experiment at Rothamsted, the results of intensive cropping in pot experiments and their relation to soil analysis and the results of field experiments

The behaviour of K remaining in soils from the Agdell experiment at Rothamsted, the results of intensive cropping in pot experiments and their relation to soil analysis and the results of field experiments

The Behaviour of K Remaining in Soils from the Agdell Experiment at Rothamsted, the Results of Intensive Cropping in Pot Experiments and Their Relation to Soil Analysis and the Results of Field Experiments, A. E. Johnston and J. D. D. Mitchell (1974) Rothamsted Experimental Station Report For 1973 Part 2, pp 74 - 97 - DOI: https://doi.org/10.23637/ERADOC-1-34634

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Cause-Related Marketing Practice Of Some Selected Firms In Bangladesh And Its Effect On Target Segment

Cause-Related Marketing Practice Of Some Selected Firms In Bangladesh And Its Effect On Target Segment

Abstract:- There has been significant growth and interest in Cause Related Marketing (CRM) over the past few years. An important element of cause related marketing is the level of customer awareness and involvement.Cause Related Marketing is simply marketing with a worthy cause. Together, these powerful alliances (not-for-profit organizations and companies) can successfully work together with unique marketing tools to influence change and create better solutions. CRM is a form of marketing that uses various strategies, tools and traditional advertising methods to change attitudes, perceptions and behaviors as they relate to social issues. Non-profit organizations and companies form alliances to market images, services and products. People have a more favorable view of a company that contributes or sponsors a cause that they think is worthy. For instance, people are more likely to be interested in a company that is contributing to cancer research than one that is contributing to insect research . Cause Related Marketing is an exciting concept where both business and charity (or good causes) can benefit. It also attracts new sources of funds, reso urces and support. It is an innovative and potentially powerful tool to improve the lives and well-being of individuals, create environments that support social objectives, re-orient social services to be customer-driven, develop social capital, lead to improved public policies, and ultimately, achieve social goals. This research paper focuses the practices of cause related marketing of some of the selected firms and how it affects the consumer in our country as a new policy.
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