The Role of Brand Equity
Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention
... the Brand literature, few studies especially in Iran investigated the brand functions and business ...the role of brand equity in the relationship between brand personality and ...
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The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
... xi ABSTRACT Based on the assumption that consumers are demanding more out of organizations than high quality products or services with a low price, business firms seek for other criteria to enhance their consumers’ ...
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Co-creating service recovery after service failure: The role of brand equity
... moderating role of the service provider’s customer-based brand equity (hereafter: brand equity), which refers to the differential effect of brand knowledge on consumer response ...
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Brand gender and consumer-based brand equity on facebook: the mediating role of consumer-brand engagement and brand love
... engagement Brand love A B S T R A C T Brand gender has been suggested as a relevant source of consumer-based brand equity ...between brand gender and CBBE by analyzing the mediating ...
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The role of perceived green marketing and brand equity on green purchasing decision
... Abstract The purpose of this study is to describe the role of perceived green marketing and brand equity on customers green purchasing decision in Indonesia. We conducted qualitative research using ...
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The Impact of Brand Equity on Purchase Intensions with Modertaing Role of Subjective Norms
... of brand value and brand equity in their businesses as well as isolating their competitive advantages over other retailers and ...the role of brands as market based assets and the ...
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Effect of Product harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand
... The objective of this research is to investigate (a) the effect of PHC on customer’s based brand equity (BE) (b) the moderating role of attitude towards brand (ATB) between PHC and BE. The ...
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Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
... mentioned, brand personality increases the consumer's intention and interest as well as the level of their trust and loyalty (Aaker, 1997), and this is while brand loyalty which is an aspect of brand ...
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The role of identification, participation and attachment in building brand equity in social networking sites
... of brand equity have so far been largely ignored in the context of virtual brand ...the brand through engaging in virtual brand communities has not been explored at this broad level in ...
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Explanation of the City Brand Equity Role on Specialists’ Immigration (Case of Study: Mashhad)
... Abstract: Brand equity is one of the significant categories in the international competition field, through which we can decrease the rate of immigration from cities and protect urban human ...urban ...
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The role of brand equity dimensions in selection of global and local beer brands
... the brand portfolio by acquiring or creating new global beer brands, as they are mainly preferred by ...consumers. Brand loyalty has the biggest influence on consumer brand equity for local ...
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China.
... smartphone brand can be particularly important to keep customers loyal and gain market ...same brand, which is considered source of social benefits - such as prestige and a signal of social status - they ...
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THE EFFECTS OF SATISFACTION AND BRAND IDENTIFICATION ON BRAND LOVE AND BRAND EQUITY OUTCOME: THE ROLE OF BRAND LOYALTY: PROPOSING A CONCEPTUAL FRAMEWORK
... that brand loyalty can be defined as relative possibility of customer shifting to another brand in case there is a change in product‟s features, price or ...As brand loyalty increases, customers will ...
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... of brand equity considering consumer segmentation, types of industry and a range of brands and different levels of consumer involvement with the product ...on brand equity depend on the ...
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Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations
... the brand associations, brand equity and consumer purchase intention ...that brand equity directly influences consumer purchase intention (Dodds, Monroe and Grewal, ...and brand ...
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Consumer evaluation of SMEs brand equity : the role of relationship quality as a mediator
... of brand equity and the social exchange ...and brand personality have significant and positive effects on brand ...of brand equity such as packaging, word of mouth and ...
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Effect of consumer based brand equity on purchase intention of the crisis brand: moderating role of peer recommendation
... ABSTRACT: The marketing environment provides negative as well as positive information. Advanced technology accelerates the information dissemination mainly among peers. To address the research gap of the peer effect in ...
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The Role of Brand Orientation, Market Orientation on Strengthening Internal Brand Equity: Evidences from Banking Sector of Pakistan
... whether brand orientation and internal marketing practices produce any effect on shaping internal brand ...that brand orientation and internal marketing practices produce a positive impact on ...
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Brand equity
... More precisly, this study examines which dimensions of customer based brand equity are affected depending on distinct critical incidents and which moderators play a role. For this purpose, an online ...
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How to Increase Brand Equity and Brand Loyalty?
... and brand loyalty. D. Brand Awareness and Brand Loyalty Brand awareness shows the ability of a buyer or prospective buyer to recognize or recall that a brand, is part of a particular ...
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