The Uses and Gratifications theory
Study on the Continuance Usage of Mobile Health Management Application based on Uses and Gratifications Theory
... Abstract: In order to examine the influence effect of uses and gratifications of mobile health services. A research model was developed to study the influence of users’ utility gratification, hedonic ...
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The continuance intention of user’s engagement in multiplayer video games based on uses and gratifications theory
... This study explores what factors influence game users to engage in playing multiplayer video games based on uses and gratifications theory. The inner model evaluation result is summarized in Fig. 2. ...
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USES & GRATIFICATIONS THEORY IN ONLINE COMMENTER CULTURE. A Thesis. presented to. the Faculty of the Graduate School
... yesteryear. Uses & Gratifications Theory tells us that when a medium no longer satisfies its user’s needs, the user will move on to another ...
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News consumption of major ethnic groups among youth in Nigeria: A comparative study of uses and gratifications theory
... news gratifications sought with the news gratifications ...news gratifications sought and news gratifications ...of Uses and Gratifications ...
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Application of the Theory of Planned Behavior and Uses and Gratifications Theory to Food-Related Photo-Sharing on Social Media
... the Theory of Planned Behavior (TPB), which has posited that attitudes, perceived norms, and perceived behavioral control influence and guide behavioral intentions (Azjen, ...from Uses and ...
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Uses and Gratifications of Watching YouTube Beauty Vlogs
... the gratifications they seek from ...the uses and gratifications theory and show that people seek entertainment and habit gratifications when they watch these types of ...habit ...
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The Effect of Culture on Uses and Gratifications in Online Shopping
... the uses and gratifications theory because this medium requires that its users to be more active, as compared to other traditional media (Ruggiero, ...Internet uses and gratifications ...
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An Examination of the Uses and Gratifications of Utilitarian and Experiential Online Shoppers
... The uses and gratifications theory (UGT) is one of the most widely used theoretical communication theories linking needs and gratifications with media choices (Liu, 2015; Ruggiero, ...effects ...
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Uses and Gratifications of Computers in South African Elderly People
... The uses and gratifications theory that frames this study maintains that «audience members actively [select] media products to satisfy a range of needs: new information, entertainment, news, ...
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College Students’ Use of Digital and Traditional Media: Uses and Gratifications Approach
... New media is becoming a significant element in young people’s lives and the relationship between the user and these digital devices has become the domain of popular culture (Greenhow & Robelia, 2009). This relationship ...
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A Uses and Gratifications Approach to Hulu
... applied uses and gratifications theory to use of the Internet during the 2000 presidential ...specific uses of the Internet are examined, like news or web video in this study, convenience is a ...
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Uses and Gratifications of Initiating Use of Gamifed Learning Platforms
... in Uses & Gratifications Theory, this study therefore combined use diaries with follow-up interviews to explore the situated reasons for use of 83 students who voluntarily used a gamified online ...
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Sharing of Sponsored Advertisements on Social Media:A Uses and Gratifications Perspective
... employs Uses and Gratifications theory to determine salient motivations for users’ intentions to share sponsored advertisements, framed in the tourism ...
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A Uses and Gratifications Case Study of Trinity Waters Facebook Page Followers
... U&G theory in an evaluation of Web 2.0 technology in classrooms. Uses and gratifications theory does not explore the effectiveness of new technologies; however, it does address the perceived ...
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Facebook in Vietnam: Uses, Gratifications & Narcissism
... the theory on “uses and gratifications” was employed in order to understand how Facebook satisfies the needs of its Vietnamese ...this theory is the way in which Facebook allows posting of ...
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Uses and Gratifications of digital photo sharing on Facebook
... U&G theory in the communications literature, its theoretical grounding provides excellent foundations and relevance for research on social media usage and ...U&G theory for understanding the ...
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Consuming Television Crime Drama: A Uses and Gratifications Approach
... The descriptive statistics reveal that curiosity and full gratification were the most influential aspects of gratification. First, almost half the sample agreed that they watched crime dramas in order to satisfy their ...
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Music Consumption in the Dominican Republic: Technological Changes, Uses, and Gratifications
... the uses and gratifications perspective to show how individuals use the website ...The theory has also been used to examine how social media consumers receive ...ten uses and ...
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Social media use by SMEs in Greece : a uses and gratifications approach
... the gratifications obtained. It steps on Uses & Gratifications (U&G) theory and develops an SMEs U&G model appropriate to study social media use by ...media uses by small enterprises in ...
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Hispanic Acculturation and Social Media Engagement: A Uses and Gratifications Perspective
... to uses and ...the theory is constructed and upon which many other communications theories are ...phrase, uses and gratifications research is about the journey; not the ...the theory is ...
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