Word of mouth communication
Anthropomorphism and word-of-mouth communication in online social networks
... positive word-of-mouth communication about a favorite café (Dholakia & Durham, ...interpersonal communication within Facebook is not limited to ...
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Online Word of Mouth Communication in Bollywood Tweet Dataset
... Word of mouth communication is a popular form of online user interactions primarily within the communities[8]. Communities are formed of connected vertices; and vertices get connected when they ...
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Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction*
... of word-of-mouth communication is increasing day by day because of voters’ voting decisions as well as disappearance of their ambiguity in their votes and provides a safer flow of information through ...
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Determinants of negative word of mouth communication using social networking sites
... Along with acknowledging the service failure, the service provider can offer public compensation as this represents a guarantee and commitment that customers will be fairly treated in the future. This is important, as ...
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Word of mouth communication in destination marketing: a comparative study of the caravan and backpacker markets in Cairns
... researching communication (WOM) in a social context without acknowledging the influence of or relationship between the investigator and subjects may ‘end up just as just as objectivist, presumptive or ...
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An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
... Third, eWOM can be accessed immediately or after a period of time; its digital foot- print can remain online permanently. Fourth, secrecy encourages people to publish re- views online knowing they cannot be identified. ...
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The Antecedents of Online Word-Of-Mouth
... The word of mouth communication is a kind of marketing technique which stimulates people in order to express your marketing messages to ...a word around ...
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Airline service failure and recovery : a conceptual and empirical analysis
... 147 negative impact on post-failure satisfaction, word-of-mouth communication, and intention to repurchase than the failure such as lost/damaged luggage. This results may be based on the relatively ...
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Factors Affecting for Consumer Switching Behaviour from Toilet Soap to Face wash reference to Female segment in Kandy District
... the word of mouth communication activities in switching from soap to face ...the word of mouth communication has a significant impact on the consumer switching behaviour from ...
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Determinants of Brand Image and their Impacts on Purchase Intention of Grab
... electronic word-of-mouth communication (e-WOM) on Grab brand image, as well as the effect of e-Referral, e-WOM and brand image on purchase intention of ...
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A RESEARCH ON THE COMMUNICATION EFFECT OF CUSTOMERS’ POSITIVE WORD-OF-MOUTH BASED ON LOGISTICS MODEL
... the communication effect of positive WOM and increase the speed of positive WOM communication becomes the problem needed to be solved in this ...positive word-of-mouth communication ...
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Customer Satisfaction and its Importance for Long-Term Relationships with Service Provider: the Case of Odontology Services
... positive word- of-mouth communication expressed as an intention to recommend a provided service or its provider for others has to be considered as another important component of customer behavioral ...
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Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
... of word of mouth advertising on product marketing in selected companies in the Ashanti region of ...of word of mouth advertisement on sales margin and prof- ...telephone communication ...
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Strategies and Tools of Social Media Marketing in the Luxury Fashion Industry
... the communication strategy, allowing a quick remedy for bad word of mouth; limit costs as social media can assist and support consumers with minimal effort; save on market research and get more ...
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An Empirical study on the consumers’ attitude towards Online Word of Mouth Marketing
... online word of mouth marketin g Mean S D Discussing with your friends on social networking websites about the product you buy 3 ...spoken communication among ...
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The Influence Of Electronic Word-Of-Mouth (eWOM) Communication Towards Consumer Purchase Decision Of Mobile Devices
... This research aims to uncover the influence of eWOM communication toward consumer purchase decision of mobile devices. This study involves some factors which eWOM influencing the consumer purchase decision ...
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Chinese independent traveler decision-making process through China based social media of Renren
... If people regard the Internet as a kind of invention, then there is no doubt, it is the one of the greatest inventions which has been changing the way of people’s lifestyle and communicative approach in the human ...
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Impact of Promotional Strategies on Viewers of Kollywood Movies
... Promotion is the communication process of marketing which involving lots of information, inducement and impact. Promotional strategies mainly used to attract and create awareness among the people, firm shall ...
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Influence of Advertising Media on travel planning of employees working in IT Organizations in Bengaluru, India
... (marketing communication, travel literature, word of mouth, and travel trade suggestions and recommendations), personal and social determinants of travel behavior (socioeconomic status, personality ...
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THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF POSITIVE WORD OF MOUTH ON CONSUMER’S PURCHASE INTENTION
... positive word of mouth on purchase intention, the influence of brand image on purchase intention, and examine the mediator variable, namely brand image which can strengthen the influence of positive ...
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