word-of-mouth (e-WOM)
Analysis of Service Quality on Electronic Word of Mouth (E WOM) through Customer Satisfaction
... electronic word of mouth (E-WOM) on customers, meaning better service quality which includes responsiveness, empathy, assurance, reliability and physical evidence, the electronic word of mouth ...
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WORD OF MOUTH MARKETING AND ITS IMPACT ON ONLINE SHOPPING
... In the olden days online shopping was restricted to only rich and affluent class (Chai, S., & Kim, M, 2010). Now a days it’s easy for the customers to make decisions as the quality and other concerns have been taken ...
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The Impact Of Electronic Word Of Mouth On Intention To Travel
... 2017). Word of mouth is one of the most important and efficient tools sought out by firms with the goal of increasing the customer’s attention to their products and services (Skudiene ...electronic ...
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Effect of Electronic Word of Mouth (E WOM) and Instagram Account on Purchase Intention
... specifically all these phenomena are called research variables (Sugiyono, 2000). The instrument used in this study was a questionnaire. Kriyantono, (2006) the questionnaire is a list of questions that must be filled out ...
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Determinants of Positive Word of Mouth in the Tunisian Tourism Sector
... However, some studies show that true loyalty translates into an exclusive pur- chasing (Dick & Basu, 1994). However, this traditional acceptance of fidelity gives a simplistic and fragmented reality. In fact, the ...
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A Literature Review of the Influence of Electronic Word of Mouth on Consumer Purchase Intention
... traditional word-of-mouth, electronic word-of-mouth has more power, for example, Tseng, Kuo & Chen also proved that electronic word-of- mouth has a significant effect on ...
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HOW WORD OF MOUTH MARKETING OF MOTORCYCLE PRODUCT?
... of mouth online is also called e-word of mouth. The e-word of mouth several studies approach as a similar concept to traditional word of mouth and treat it as if it is a ...
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The Antecedents of Word-of-Mouth Attitude in Mobile Advertising: An Experimental Study
... The word-of-mouth attitude (WOM) as a powerful non-commercial marketing tool has aroused worldwide interest among scholars. The study aims to discover the potential impact of perceived value of mobile ...
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Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation
... 1982). Word of mouth is the major aspect of literature in marketing which helps the customer to make the decision whether to buy the product or ...marketers. Word of mouth is the only way to ...
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Word of mouth advertising, credibility and learning in networks
... Social networks representing the pattern of social interactions - who talks to or who observes whom- play a crucial role as a medium for the spread of information, ideas, diseases, products. Someone in the population may ...
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Anthropomorphism and word-of-mouth communication in online social networks
... A number of case study type analyses of interpersonal interactions within Facebook show the importance of understanding how humans currently interact with each other within the medium. Some of the most basic examples ...
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Recommended for you: The effect of word of mouth on sales concentration
... as Word of mouth and taste matching: A theory of the long tail, Word of mouth and recommender systems: A theory of the long tail, and Word of mouth and sales ...
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The importance of the services brand in predicting loyalty and word of mouth
... and Word of Mouth to test a model for observing the relationships established between the different factors, all framed in the field of sport facilities, particularly in public sports ...
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The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions
... traditional Word of Mouth (WOM) is a mode of communication that was described originally as a means of sharing opinion and comments as regards to the products and services that people were transacting ...
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Provide Consumers with What They Want on Word of Mouth Forums
... about word-of-mouth outlets, they may be able to lower their search cost since they will know what kind of informa- tion to expect in various word-of-mouth forums ...
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Online Word of Mouth Communication in Bollywood Tweet Dataset
... Word of mouth communication is a popular form of online user interactions primarily within the communities[8]. Communities are formed of connected vertices; and vertices get connected when they exchange ...
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Influence Of Electronic Word Of Mouth EWOM On Purchase Intention
... Devkant Kala and VD.S. Chaubey (2018)., The authors found that the marketer should follow eWOM to increase the brand popularity which will persuade consumer purchase intention. With the expansion of internet customer ...
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The power of the electronic word of mouth : a study on the service recovery of negative electronic word of mouth
... A couple of years ago an American judge determined that the identity of anonymous negative reviews writers should be traceable (Rademaker, 2014). The lawsuit was initiated by the carpet cleaning organisation Hadeep ...
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Social Media and Word of Mouth
... others’ word of mouth to take any ...than word of mouth but on the contrary when the detail question have been asked it has been noticed individual’s decision could be effected by word ...
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An Empirical study on the consumers’ attitude towards Online Word of Mouth Marketing
... Online word of mouth marketing is the word these days that is thoroughgoing by which any information increasing rapidly across a million people within a short period of time mainly through Social ...
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