Top PDF Changing Trends in FMCG Sector

Changing Trends in FMCG Sector

Changing Trends in FMCG Sector

The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands.
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PROBLEMS AND PROSPECTS OF SALES PROMOTION IN RURAL MARKETS OF FMCG SECTOR IN INDIA

PROBLEMS AND PROSPECTS OF SALES PROMOTION IN RURAL MARKETS OF FMCG SECTOR IN INDIA

Managing constant change is no longer a new phenomenon in the corporate sector. But today’s organizations either swim or sink with the changing waters. Since change is inevitable, it is always better that organizations face and manage it, than to avoid the same. The business environment that is highly uncertain, complex and turbulent has forced organizations worldwide to adapt to these changes. Due to the emergence of these changes, Corporate are in continuous search for identifying areas where improvement can be done and bigger market share can be achieved. In this paper, an attempt has been made to identify the problems and to study the prospects of sales promotion in rural markets of Fast Moving Consumer Goods (FMCG) sector. Both primary and secondary data were used for analysis. This study aims to analyse the trend, factors responsible for the growth, popularity of sales promotion schemes of the products in the FMCG Sector in rural markets, and to suggest the ways to increase the market potential. The study revealed that there is a steady increase in the FMCG sector over the last twelve years. Discount offer and Price-pack deal schemes are the two most popular schemes in rural segment of India. The study simplifies 16 possible motivational factors using factor analysis into four major factors for launching the FMCG product into rural segments. The Four major factors are: Behavioural, Market Penetration, Cost, and Competition. If the schemes are sensitive or eye catching, the emotional persuasion becomes relevant. The consumer, middleman, and the sales force utilize these schemes to increase the sales of the product. Low priced brands of the MNCs, small in size, will prove to be successful in course of time. However, failure of monsoons will adversely affect all the sales promotional efforts in this sector to a great extent.
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INVENTORY FLOW MANAGEMENT PROCESS: - FMCG (BEVERAGES) SECTOR

INVENTORY FLOW MANAGEMENT PROCESS: - FMCG (BEVERAGES) SECTOR

Effectively managing the movements of materials throughout you‟re processing and distribution centers, and having the ability to react to rapidly changing business demands, require the right policies, procedures, and system. The marriage of technology and processes that are based on industry best practices is the key to an organizations success in meeting today‟s growing challenges.

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AN EMPIRICAL ANALYSIS ON DETERMINANTS OF DIVIDEND POLICY OF FMCG SECTOR IN INDIA

AN EMPIRICAL ANALYSIS ON DETERMINANTS OF DIVIDEND POLICY OF FMCG SECTOR IN INDIA

Adefila et al. (2000) found “The Effect of Dividend Policy on The Market Price of Shares In Nigeria”: case study of fifteen quoted companies The objective of this study is to critically examine the possible effects that a firm‟s dividend policy might have on the market price of its common stock and also, those factors that influence firm‟s dividend policy in general. Both primary and secondary data were used for collecting data and for analysis Person‟s Product Moment Correlation, correlation coefficient. The study revealed that dividends affect the demand for share price and subsequently the value of the firms. However, the dividend policy does not affect the value of firms currently as share price fixing in regulated by the Security and Exchange Commission (S.E.C) in respect of the quoted companies. Shafi & Waliullah (2000) investigated “Governance and the Dividend Behaviour Regime in Japan.” This study investigates empirically the implications which the changing ownership structure and control transfers in the Japanese corporate market may have for the dividend policy of listed firms. The results show that firms with more concentrated ownership may distribute fewer dividends, as ownership concentration reduces distribution pressure from the capital market. The study show that institutional shareholding, both financial and non-financial, enables corporations to pay lesser dividends and also, that the unwinding of cross-shareholdings allows for efficiency gain. Taneem Yűce (2001) investigated “The Information Content of Dividend Announcements: An Investigation of Indian stock Market” The purpose of this research is to examine the information content of dividend announcements and price movements in the emerging Indian stock market. The paper investigates the information content and market reaction to dividend announcements using data from the developing Indian market. And it focuses on the information content of dividend policies through the share price reaction of 82 companies in India that are listed in the Bombay Stock exchange. Frankfurter & Wood Jr. (2002) investigated “Dividend Policy Theories And Their Empirical Tests” The purpose of this paper is to determine if the method of analysis employed, sample period, and/or data frequency are responsible for this inconsistent support. The results presented here are consistent with the contention that no dividend model, either separately or jointly with other models, is supported invariably.
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Changing Landscape Of FMCG Sector: Review Of External And Internal Factors Affecting Short Term & Long Term Growth Trajectory Of An Indian MNC

Changing Landscape Of FMCG Sector: Review Of External And Internal Factors Affecting Short Term & Long Term Growth Trajectory Of An Indian MNC

growing at an annual average of about 11 per cent for the last decade. The sector is further expected to grow at 14.7% Compound annual growth rate and is expected to touch US$ 110.4 billion by 2012-2020 . The rural sector is expected to grow 17.7% Compound annual growth rate and is expected to touch US$ 100.4 billion by 2012-2025.Food products has the lion‘s share of 43 per cent of the overall market followed by Personal care (22 per cent) and fabric care (12 per cent) . According to a report by Nielsen (2014) Fast-Moving Consumer Goods (FMCG) Industry ranks fourth with a complete market size of over US$ 13.1 billion in 2014 in the economy , and is expected to grow to a US$ 49 billion industry by 2016. It has a strong presence of multinationals and is characterized by a well established distribution network, tough competition between organized and unorganized sections and low operating conditions. Competitive benefit, unexploited market potential ,change in consumption pattern and increase in demand are some of the factor that will further help in the growth of this sector. Categories such as health and wellness, standard of life and comfort have grown because of innovation,variety along with competitive distribution channels. The FMCG sector wants to wants to capitalize on this and shift in preference for nation's oldest medicinal science. According to Karnik (2016), the segment of Ayurvedic products is likely to develop at 15% by 2020 in India. A report by Nomura, the Japanese broking firm, reinstated that the FMCG market has grown at a compounded annual growth rate of 10.7% in the year 2015-16 which includes food and drinks (including confectionery),all packaged food and beverages ,personal care Products, household care goods
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A STUDY OF CONSUMER BUYING BEHAVIOR IN FMCG SECTOR                 (LOW INVOLVEMENT PRODUCTS)

A STUDY OF CONSUMER BUYING BEHAVIOR IN FMCG SECTOR (LOW INVOLVEMENT PRODUCTS)

„Premium‟ is a type of sales promotion device used by many marketers. A premium is an offer of an item of merchandise or services either free or at a lower price that is used as an extra incentive for purchase. Marketers‟ use of premium offers is changing in favour of “value added” premiums that reflects the quality of the products and are consistent with their image and positioning in the market.

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A Study on Most Popular Emotional Appeals used in Television Commercials of FMCG Sector

A Study on Most Popular Emotional Appeals used in Television Commercials of FMCG Sector

Dr S Anurekha (2015) study explores the profile of contemporary advertising in India in the wider context of trends in television advertising directed for young adults, the recent changes in the strategy and issues concerning the perception and attitude of young adults to television advertising in Chennai. More than 70% of the commercials analysed used humour in some form as subtle humour, tropical humour, humour in sexual tone, situational humour. Emotional reactions function as the gatekeeper for further cognitive and behavioural reactions.

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OC&C FMCG INDIA INDEX FY 08 RECALIBRATE TO WIN. FMCG strategies in a changing landscape

OC&C FMCG INDIA INDEX FY 08 RECALIBRATE TO WIN. FMCG strategies in a changing landscape

cream for men are some of the products launched in 2008. The Health bandwagon was one of the key trends of great interest (Refer to the “Health-ism is the new mantra” on the next page). Companies focused on innovation at each level of the product portfolio. Britannia for instance launched new products at various levels of their portfolio e.g. Tiger, Nutrichoice and Good-Day and as a result clocked over 20% growth in these brands.

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Changing trends in house hold savings

Changing trends in house hold savings

Household savings and investments especially in the finance sector are very important for the growth of a country’s economy. Indians have been saving since ages but their priority was mostly the physical assets (real estate, gold etc.). There was a lack of confidence in the finance sector where the investments were linked to the market shares. Government has made various efforts to mobilize people to gain financial literacy and start saving in the finance sector. The efforts of the government are bearing fruits and we are witnessing a steady growth in the household investments in finance sector. If this trend continues and if government policies remain supportive, India economy is bound to show a remarkable growth.
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Silicon Valley's Changing Nonprofit Sector

Silicon Valley's Changing Nonprofit Sector

The needs of an area as complex and diverse as Silicon Valley are many and multi-dimensional. So, too, is the task of discovering the leverage points for positive change. Initiatives launched in isolation can sometimes miss the mark. Given the complexity of society’s problems and the constraints on available resources, there is a critical need for good longitudinal data and thoughtful cross-sector dialogue to fig- ure out meaningful ways to act in the public’s interest. Because this report was prepared with great care, relying on multiple data sources and input from experts and leaders, and because it plots trends over a decade, it is an incomparable tool for those who care about Silicon Valley and its future.
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THE CHANGING FACE OF INDIAN INSURANCE SECTOR

THE CHANGING FACE OF INDIAN INSURANCE SECTOR

A substation shift is likely to take place in the distribution of insurance in India. Many of these charges will echo international trends. As products became simpler and awareness increases, they became off the shelf, commodity products. Sellers move to remote channels such as the telephone or direct mail. In some countries insurance is marketed using the post office distribution channels. At this point buyers seek for low price.

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EMERGING TRENDS IN BANKING SECTOR

EMERGING TRENDS IN BANKING SECTOR

The Indian Banking Industry is undergoing a paradigm shift in scope, context, structure, functions and governance. The information and communication technology revolution is radically and perceptibly changing the operational environment of the banks. Technology has emerged as a strategic resources for achieving higher efficiency, control of operations, productivity and profitability. Technology not only plays an important role in development and introduction of new products and facilities like ATMs.,tele-banking, internet banking etc. but also plays a pivotal role in terms of achieving operational efficiency. Technology also aids in the asset liability management process by enabling the top management to decide on product pricing in a competitive scenario.
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A Predictive Analysis of the Indian FMCG Sector using Time Series Decomposition - Based Approach

A Predictive Analysis of the Indian FMCG Sector using Time Series Decomposition - Based Approach

in demand forecasting of FMCG products, analysis and resolution of capacity bottleneck the supply chain, forecasting of the effectiveness of introduction of new FMCG products etc. Based on these issues, the authors proposed guidelines for implementation of responsive forecasting and planning process in the food industry. Doganis et al. ( 2006 ) presented a complete framework for developing nonlinear time series sales forecasting model for food products. The framework proposed by the authors is a combination of two artificial intelligence technologies: (i) radial basis function (RBF) neural network architecture and (ii) a specially designed genetic algorithm (GA). Singhi et al. ( 2015 ) in their report of the Confederation of Indian Industries (CII) and the Boston Consulting Group (BCG) identified the key trends reshaping the demand, and assessed the impact of these trends on the shape of consumption over the next decade. The authors have also laid down the imperatives for companies going forward to win in the new world of competition. The authors incorporated inputs from leading CEOs on the key trends impacting the FMCG industry, and leveraged proprietary data and research conducted by BCG. Kunc ( 2005 ) presented a detailed case study to illustrate competitive dynamics of FMCG industry using a behavioral model.
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Global Education Sector and Changing Trends

Global Education Sector and Changing Trends

Education industry is one of the fastest developing sector worldwide, generating large scale revenues and employment. There have been major changes occurred in recent past in the structure and education technology driven by foreign education demand, e-learning and test preparation market. With the effect of globalization, the demand for better education has increased, largely through increased private

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ENTERPRISE RISK MANAGEMENT IN FMCG SECTOR

ENTERPRISE RISK MANAGEMENT IN FMCG SECTOR

FMCGs are frequently purchased low-involvement products that satisfy a basic and fundamental need of the consumer(s). Like the other sectors, the FMCG sector is also subject to diverse business risks. Competitive intensity, irregularity of monsoons, fast changing consumer tastes and preferences as well as the unpredictability in commodity prices especially the petroleum crude, vegetable fats, chemicals and packaging materials particularly affects this sector. Annual Reports of three leading FMCG majors in the country, viz., HUL, NIL and DIL were closely scrutinized and their ERM system was studied . Their risk management strategies were studied and new opportunities that opened vistas for growth were found out.
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IJBARR Impact factor: E-ISSN No X ISSN THE CHANGING FACE OF FMCG MARKETING IN RURAL SECTOR

IJBARR Impact factor: E-ISSN No X ISSN THE CHANGING FACE OF FMCG MARKETING IN RURAL SECTOR

FMCG (Fast Moving Consumer Goods) marketing is no more going to be the same again! The changing consumer mindset thanks to more knowledgeable and discerning customers coupled with changing competition and saturated market is giving a tough time to the FMCG marketers. The changed scenario not only demands a new game plan with a sharp and decisive strategy but also a lot of creativity and insight. Some of the players in Indian FMCG industry have already taken a lead and are smartly moving to chart a success story for their brands. Some brands that reaped magnificent dividend from adopting a new strategy are Fairever, Ujala, Ghadi detergent, Chik, and Dandi namak.
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Project on Fmcg

Project on Fmcg

As we are approaching to the twenty first century the FMCG product market is growing like a money plant in this world. Not only companies are gaining huge profit from these product sources but these products are also one of the main ingredients in our day today life. So the customer has to think and decide on the products which he is going to purchase because of the availability of the choices replicates variants in every section of the products. Now a day’s customer has a wide variety of choice while selecting FMCG, producer has to innovate additional values to the product that the product continues it presence in the market. Different factor governing the customer based on different product
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Digital Advertising in FMCG Sector

Digital Advertising in FMCG Sector

Digital Advertising is the biggest earners in the Indian online market and is expected to grow by 24 per cent by 2020. This could be made possible by the usage of Social Media. The people who incorporate this technology can grow consistently. Frequent updation and knowledge of information need to be there in Digital Advertising so that people could get aware of your brand and be interested in it. Usage of Blockchain technology could reduce fraudulent traffics thereby food marketers must look in for the profit gained from technology investment. With some focus on upcoming technology Digital Advertising in FMCG Sector makes a huge hit among people.
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Changing trends in the labor force: a survey

Changing trends in the labor force: a survey

In addition to its influence on the long-run LFPR trends, the age distribution of the American workforce can also influence the short-run fluc- tuations exhibited by the aggregate participation rate because there are substantial differences in the cyclical properties of the LFPRs of various age groups. In particular, the business cycle com- ponents for persons older than 20 are moderately procyclical/acyclical (Table 2), while teen partici- pation is strongly procyclical. The volatilities are low for those between 25 and 54 years of age, but much higher for young and elderly workers. 12 Thus, changes in the labor force’s age distribution may lead to variations in how the LFPR responds to business cycle conditions.
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GAME-CHANGING TRENDS IN SUPPLY CHAIN

GAME-CHANGING TRENDS IN SUPPLY CHAIN

First, marketing and sales organizations typically are reluctant to cast any paying customer in a role of “less important.” This often has less to do with desire and more to do with[r]

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