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[PDF] Top 20 Country image effect on product assessment: moderating role of consumer nationality

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Country image effect on product assessment: moderating role of consumer nationality

Country image effect on product assessment: moderating role of consumer nationality

... developed country) and Argentina/Chile (pooled together to represent a developing country) to collect ...of product (although not necessarily from the particular countries-of-origin chosen for this ... See full document

19

INCORPORATION OF NEGOTIATION PROCESS INTO AN E COMMERCE PLATFORM TO INCREASE SALES

INCORPORATION OF NEGOTIATION PROCESS INTO AN E COMMERCE PLATFORM TO INCREASE SALES

... home country to improve their social status, in addition to displaying the overall quality of the ...the image of the country of origin into consideration in the search for product ...the ... See full document

11

A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

... a consumer has the motivation and the ability of information procession, he will process the information by the central route; when a consumer does not have the motivation and the ability of information ... See full document

26

The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market

The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market

... the effect of in-group favouritism and out-group ...the consumer‟s home ...host country. Prior studies found that cultural similarity has a moderating role regarding the relationship ... See full document

9

The Impact of Cultural Similarity on Consumer Ethnocentrism Tendencies Toward Foreign Products

The Impact of Cultural Similarity on Consumer Ethnocentrism Tendencies Toward Foreign Products

... the effect of in-group favouritism and out-group ...host country. Prior studies found that cultural similarity has a moderating role regarding the relationship between consumer ... See full document

13

Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity

Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity

... a product, plays a halo effect or a summary effect in product evaluation and shapes the consumers’ decision process as an extrinsic cue (Saran & Gupta, ...its role with cognitions, ... See full document

18

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

... home country (their in-group) and disbelief toward foreign countries (the out-groups), while individualistic consumers make choices based on rational judgments rather than group membership (Yoo and Donthu ... See full document

51

The effect of the image of the originating country of a product over the purchasing behavior : An application to the cameroonian context

The effect of the image of the originating country of a product over the purchasing behavior : An application to the cameroonian context

... the country of origin’s image affects the consumer’s purchasing ...originating country over the quality and the global assessment of the ...the country of origin of the product ... See full document

12

The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin

The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin

... convenience item used as a reference category). A strong direct effect of product category has been found, which indicates high variation in the purchase of domestic brands across product categories. ... See full document

42

What Goes Up Must… Keep Going Up? Cultural Differences in Cognitive Styles Influence Evaluations of Dynamic Performance

What Goes Up Must… Keep Going Up? Cultural Differences in Cognitive Styles Influence Evaluations of Dynamic Performance

... the effect (by manipulating holistic cognitive style within a specific nationality in Study 1, and assessing holistic cognitive style as a mediator in Study ... See full document

37

Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise

Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise

... communication effect of positive e-WOMs may vary greatly due to WOM receivers’ different information processing levels, which depend on consumers’ acquired product knowledge (also named consumer ... See full document

5

Explore the Critical Kansei Quality of Fashion Design

Explore the Critical Kansei Quality of Fashion Design

... and consumer style ...of product emotional image attribute performance and style cognition to elucidate the real needs of consumers for Chinoiserie fashion ... See full document

5

Attitudinal and behavioral response to coo cues for low involvement product

Attitudinal and behavioral response to coo cues for low involvement product

... process country-of-origin cues normatively, they are driven by the norms practiced by the society in which they live in as well as their own personal/individual ... See full document

12

The effects of promotional mix tools on brand equity among hospitals in Nairobi County

The effects of promotional mix tools on brand equity among hospitals in Nairobi County

... positive effect on brand ...the image of hospitals among consumers as well as provide services that satisfy their needs have also ...about consumer needs and maintain competitiveness, communication ... See full document

7

The effect of CSR on brand loyalty: the moderating role of corporate reputation and mediates the brand image

The effect of CSR on brand loyalty: the moderating role of corporate reputation and mediates the brand image

... Consumers’ ethical buying is 'an outflow of the person's moral judgment in his or her buying behavior'. Moral brands end up the position someplace they have to meet consumers’ attitude needs. At the point when a brand ... See full document

9

The Moderating Effect on Purchasing Intention in the Health Food Industry  

					                
                                    Lee et al.

The Moderating Effect on Purchasing Intention in the Health Food Industry Lee et al.

... Next, rigorous structural equation modeling was employed to perform statistical analyses and tests on the measurement and structural models. Target coefficients were then selected as the evaluation criteria, in which the ... See full document

20

Effect of Product harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Effect of Product harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

... by product-harm crisis ...negative effect on brand ...the effect of product-harm ...the effect of PHC on customer’s based brand equity (BE) (b) the moderating role of ... See full document

23

Does Institutional Quality Strengthen The Positive Influence of Offshore R&D Strategy on the Firm Productivity?

Does Institutional Quality Strengthen The Positive Influence of Offshore R&D Strategy on the Firm Productivity?

... While the USA and the Association of Southeast Asian Nations (ASEAN) countries were previously the major destinations for Taiwan-based firms until the 1990s, China, in particular, has become the most popular destination ... See full document

16

EMBEDDING RАPIDMINER MODELS IN JAVA CODE

EMBEDDING RАPIDMINER MODELS IN JAVA CODE

... Online communication provides a way for people to write messages and present an interpersonal image, use symbols to provide attractive information, and increase the sense of closeness with others [16]. Social ... See full document

10

An assessment of beneficial image of a country for vacation destination

An assessment of beneficial image of a country for vacation destination

... This approach is inadequate to assess destination image as a mental prototype and could not capture the holistic nature of the image (as discussed in Chapter 3). Conse[r] ... See full document

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