[PDF] Top 20 Customer Value, Brand Image And Promotion; Analysis Of Purchasing Decisions (Case Of Silk Fabrication)

... Customer value, brand image and promotion are closely related to purchasing ...on purchasing decisions made by consumers have 3 indicators, namely customer ... See full document

... added value to customers can reach a special place in the minds of ...of brand equity on the intention to make purchasing decisions, taking into account the brand mediation ...data ... See full document

... 1) Based on the results of the study, it is known that Corporate Image has a positive and significant effect on Purchasing Decisions. In the variable dimension test, it is known that the Reputation ... See full document

... data analysis, we can see that functional value has a significant positive impact on brand ...functional value a customer obtains in the process of consumption, the more favorable it ... See full document

... results promotion variables have a significant effect on brand image variables and on purchasing decisions, and the effect is greatest among other ...the promotion variable does ... See full document

... that brand loyalty has a positive impact on sales of the company (Chaudhuri and Holbrook, 2001; Evanschitzky et al, 2012), furthermore capturing a new customer takes up six times more effort and money then ... See full document

... of brand market value is loyalty from existing and potential customers, which is measured by their willingness for repetitive purchase of ...products/service. Customer loyalty towards brand is ... See full document

... of customer engagement, establishing a new set of studies around the idea of customer brand engagement ...(CBE). Customer brand engagement refers to a psychological state resulted from ... See full document

... Basically, brand image is consumer’s perception to a products or services that can influence the ...positive brand image will effect to the consumer purchasing as ...However, ... See full document

... The results showed that Service Quality had a positive and significant effect on Purchasing Decisions. Service quality is the expected level of excellence and control over the level of excellence to meet ... See full document

... who shines at the place. Maximum service quality from the company will create value that is felt by consumers. Companies can not only rely on available facilities and technology, but how to create optimal service ... See full document

... within brand communities (Brodie et ...financial value (Bijmolt et al. 2010; Kumar et al. 2010). Moreover, customer engagement authorize product quality amelioration, sales promotion, decrease ... See full document

... of brand characteristics, needs and awareness to ...the brand that is consumer's lifestyle, demographic and personal ...of brand and organizations tries to keep their image with regards to ... See full document

... the customer assessment of a product or service in terms of whether that product or service has met their needs and expectations ...the customer‟s previous experiences with the service provider, ... See full document

... each brand valuation method is more or less ...in brand valuation, and no matter what kind of method is used to assess brand value, the result could only guarantee relatively reasonable but ... See full document

... the brand value ...organizational image and HRM, because due to positive human resource image companies are capable to attract and maintains talented ...employer’s image and employee ... See full document

... in brand equity is service quality that includes factors in consumer perceptions of product quality and service that consumers receive when making a ...increase brand equity, which can then create ... See full document

... of customer towards external environment or appearances of the company, hotel’s layout, and atmosphere, and ...that image dimension, in the context of brand image in the tourism sector, is a ... See full document

... the Brand of the company was built by its employees, it can be said that the funds generated in an ICO belongs to all the Stakeholders (shareholders and employees combined) Therefore, it would be prudent to set ... See full document

... on customer relation ...electronic customer relation management variables on the mental image of customers and the customer satisfaction of brand ... See full document