[PDF] Top 20 The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention
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The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention
... of country of origin, because it cannot tell the image distinctions of different developed or developing ...each country has its own resource and economic structures, its unique social and cultural ... See full document
18
The influence of product involvement and country of origin on purchase intention: A study in Malaysia toward European brands
... of country-of-origin cues on Malaysians’ purchasing behavior and also whether the COO effects would be the same for a high involvement and a low involvement product in the Malaysian ... See full document
9
EFFECT OF COUNTRY OF MANUFACTURE AND BRAND IMAGE ON IRANIAN CUSTOMERS’ PURCHASE INTENTION
... world, consumers would have to turn to important information sources and symbols in an effort to simplify their buying decisions and to ensure they have made correct ...decisions. Country of ... See full document
20
Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity
... influences consumers’ perceptions about a product, plays a halo effect or a summary effect in product evaluation and shapes the consumers’ decision process as an extrinsic cue (Saran & ... See full document
18
The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand
... moderating effects demonstrates that the high equity brand induces consumers to perceive that product has a better quality and renders it to be more likely purchased than the low equity ... See full document
267
The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin
... While consumers automatically perform some behaviours without deliberation, other behaviours are under their volitional control and are intentionally performed to achieve certain goals (Ouellette and Wood, ... See full document
42
The effects of country - of - origin on yemeni consumers' attitudes towards Asian products
... The country-of-origin cue plays a major issue since 1960s as made-in label raised consumers’ awareness of product ...of country-of-origin effects is somewhat ... See full document
67
The Effect of Country of Origin on Brand Image, Perceived Quality, and Purchase Intention of Excavator for Limestone Quarry in East Java Indonesia
... the consumers who use heavy equipment in the quarry mining industry are looking for the types and heavy equipment suitable for excavated material ...a product, to create an image with the value of a ... See full document
16
Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety
... the brand equity. Several researchers discuss the brand equity based on consumer perception and consumer ...the brand equity as the consumers’ behavior toward a brand, suggesting the ... See full document
9
The Effect And Influence Of Country-Of-Origin On Consumers Perception Of Product Quality And Purchasing Intentions
... that consumers use when evaluating the quality of products and making purchasing decisions is imperative to manufacturers of consumer products and marketers in the retail industry and should be studied carefully ... See full document
6
Country Of Origin Perception Towards Brand Positioning Among Malaysian Consumers In Automotive Industry
... Developed country manufacturers first served their local markets before sought foreign exports destination and direct investment in other nations including developed and third-world ...COO effects on ... See full document
24
Country of origin effect and perception of Romanian consumers
... that product evaluation and purchasing behaviour are influenced by COO directly, but also indirectly through ...on product evaluation is divided in two major effects: the halo effect and the summary ... See full document
12
A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea
... of country image (country-of-origin image, product-country ...influence consumers’ belief and the brand attitude (Han, ...that country image can help firms ... See full document
26
INCORPORATION OF NEGOTIATION PROCESS INTO AN E COMMERCE PLATFORM TO INCREASE SALES
... vaguely. Consumers in Indonesia consider the brand symbolic of the product's home country to improve their social status, in addition to displaying the overall quality of the ...the country of ... See full document
11
Is Mandatory Country-of-Origin Labelling a Retrograde Step in the Long Run?
... the country of manufacture of grocery items that they ...had made their purchases, it is reasonable to expect them to recall the elements on the label that influenced their ...the product, ... See full document
13
Influence of Luxury Fashion Brand Index on Purchase Evaluation: Insights from the Consumers' of Indian Market
... of purchase intention for luxury brands through scrutinization of factors that affect the purchase intentions of consumers belonging to either Eastern or Western cultures; these factors are ... See full document
7
Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand
... with intention to purchase ...to purchase local chocolate ...to purchase local chocolate ...to purchase local chocolate brand ... See full document
9
Bakery Product Perception and Purchase Intention of Indonesian Consumers in Taiwan
... Indonesian consumers in this study purchased bread (65%) rather than other bakery products, and the average spent on bakery products per visit in this study was below US$3 for most participants ... See full document
32
Country of origin and its impact on sales of mobile phone in india
... opened the entryways for different sorts of firms to work together over the globe. These organizations have grabbed the open door and gave the clients distinctive sorts of items and administrations. In the meantime ent ... See full document
5
EFFECT OF CONTROLLABILITY OF PRODUCT HARM CRISIS ON ASIAN CONSUMER’S PURCHASING BEHAVIOR
... of product harm ...shapes consumers’ purchase decisions between nations in a highly globalized marketing ...young consumers’ purchase decisions vary in two different fictitious crisis ... See full document
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