Consumers perceived usefulness and ease with their mobile phone for communication, accessing information and current news about companies are the technology

Danish consumers intention to adopt mobile advertising was found to have three significant positive antecedents with the following importance; attitude toward mobile

Because the range is impacted by many factors which are difficult to control, the practical range must be tested with the end product and the application should not

In light of this, the present study measures consumers’ attitudes toward advertisements for different purposes/functions (brand building and directional) and different

Another study consumers’ attitude towards mobile advertising among mobile phone users by Wong Man Ting Mandy (2009) revealed that there exists a positive effect on the

U-M faculty from the College of Engi- neering, the School of Natural Resources and Environment, and the Ross School of Business were joined by faculty from the California Institute

H7 There is a positive association between users’ electronic word-of-mouth communication and attitude toward Facebook advertising.. The negative attitude leads to

The results also show that the indirect effects of perceived utility, social norms and attitude toward advertising, mediated by the attitude toward mobile advertising, contribute to

This study focuses on consumers’ intentions to use advergames analyzing three attitudinal factors – attitude toward advertising, attitude toward product placement in

Overall, the objective of this study is to explore mobile advertising and Korean mobile market in literature and to discover the consumers’ perception of mobile advertising

An Investigation of Emotional Response, Brand Attitude, Attitude toward AD and Purchase Intention of Shock Advertising in Chinese Consumers..

Find the value of a 2-year American put with a strike price of $52 on a stock whose current price is $50... Example: Evaluation of American Put Option on

This report permits printing or exportation of selected information from the ticket list; for example, which tickets a certain ticket operator has handled and closed in the last

Our study focuses on consumer attitude toward mobile advertising (ATMA), which depends on the characteristics of advertising (i.e., entertainment, informativeness,

We will explore the threat varnish poses to large frame gas turbines in power generation service, how conventional hydrocarbon oils contribute to varnish formation, and how PAG-

Fixed duration CSs support a higher rate of conditioned responding than variable cues matched in mean duration (Jennings et al., 2013); they also produce better overshadowing

Four factors related to characteristics of message including entertainment, Informativeness, irritation and credibility of mobile ads affected the attitude of consumers

And thus “The impact of credibility, informative, and hedonic/pleasure on youth consumers’ attitude towards advertising: case of mobile advertising” is the tittle of