The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buying behaviour online. Primary data was collected through a survey that were conducted on students of Universiti Utara Malaysia. Price, trust, convenience, website quality and security were identified as important factors which lead to certain buyingbehavior in onlineshopping. The world wide web is rebuild around people where social circles influence is lead to onlinebuying. Price, trust, convenience, web design and security have been identified as important factors. Price was considered to be the most important and affecting factor for the majority of internet consumer. Most of the consumers hesitate not to shoppingonline, because of the insecure payment and transactions systems.
Online market is one of the industry that are currently developing and have many potential to become one of the best market in the world. Many entrepreneur have start to move from plain brick and mortar business to adopt both physical and online shops to set up their business and attract customers. There are also some entrepreneur that only focus on online commerce and only set up online shops to perform their business. Advancement in delivery services that now provided more services and allowed for a heavier and bigger products have made online business more convenience to perform by the entrepreneur and sought after by the consumer. Students are one of the prospects customers that have interest and skills to patronage and use onlineshopping. This study aim to identify and examine the factors that influenceonline purchase intentions amongpostgraduatestudents. Seven dimensions were used in this study consisting of product, price, promotion, product risk, delivery risk, privacy risk and financial risk. This study was conducted in UUM and 500 questionnaires were distributed and 394 of them were recovered and valid to be used as the sample for the study while 50 were lost and 56 were damaged and excluded from the study. This study reveals that the highest dimensions to affect online purchase intentions are products. Meanwhile delivery and financial risk dimensions are revealed to have no significant relationship with online purchase intentions.
Nowadays we say that customers are mind blowing while go for an onlinebuying for the reason that the broad range of internet facilities in the digital era. So, the study is tried to understand the antecedents behind the onlineshopping and that too in India the precedence of spend money among the Indian population has changed the recent years. People are most preferred product of onlinebuying are books, Electronic items and Apparels; remains the least preferred choice of online shoppers. Online shoppers seek for clear information about product and services, convenience, time saving, security and delivery on time are the entire important factor for onlineshopping. It is concluded that saving time and transportation cost are the most influencing factor in onlineshopping of Salem district. And also now a day’s online buyers are increasing day by day in the world because they are receiving influence by the digital technology.
The rapid growth of Internet and E-commerce use has triggered off many changes in our life. It has brought promised change, challenges and even bright future, not only to consumers but also to companies, suppliers and middlemen. But still there are still many “ifs” and “buts”, that we find people whispering relating to its potentiality, impact and implications on business and social lives. This paper is an empirical study to know the factors that influence the online purchase behavior. A sample of 180 respondents was drawn from various Management Colleges, in Nagpur city. The major objective of the study was to find out respondents’ preferences and overall opinion on OnlineBuying. The research tool used was a structured questionnaire. The results of the study revealed that onlineshopping experience, its features and benefits significantly affect onlineshopping of young students, and at the same time the perceived risk in terms of quality of products, privacy, security, money and product guarantee/warrantee discourages the students to shop online.
The web revolution has changed customer shopping habits and with rapid technological developments accessing the internet has become easier than ever. People can access the internet whenever and wherever they like. Web revolution has made is a possible reality now for the customers to purchase virtually anything at any time sitting in the comfort of their home and office and even when they are mobile form one place to another and at the same time the marketers gained a direct access to a wide range of markets and multi-cultural customers across political borders. Digital marketing has made customers updated with the latest product and brand information. The new age customers can browse at their comfort, without being physically present in the shops, all about the products and compare the prices and other product attributes. Digital Marketers have revolutionized the way they markets formulate and float their strategies, gather information about their prospective customers, communicate with them and then measure results of their promotional activities. The present study aims to examine the critical drivers that influenceonlineshoppingbehavior in view of the e-marketers strategies and general economic environment and the changing consumer behaviour.
Onlineshopping trend is very popular now days. This process requires a medium for buying goods and services that is internet. There are many factors that can influence consumer’s onlinebuyingbehavior. These factors may vary from individual to individual. Financial risk, product risk, Convenience, Non-delivery risk and return policies are key factors discussed in this study. Risk of losing money and financial details has depressing effect on onlineshoppingbehavior. . Product and convenience risk are essential and considerable risk issues for not shoppingonline.
Specifically, OGB is the intermediary between suppliers and buyers. Without enough participants, the OGB cannot aggregate the buyers’ power to obtain the wholesale price from the suppliers. Particularly, OGB operators mostly make short-term contracts with various suppliers. Accordingly, an OGB website often provides limited range of products to customers each time and the products’ interval is a relatively short period (CECRC 2013 ; CNNIC 2011; Wang, Zhao, and Li 2013). Thus, one specific OGB website can only satisfy few customer needs. Besides, there are a plenty of OGB websites in the market for consumers (CECRC 2013, 2013 ; IBISWord 2013). This makes consumer’s revisit even critical for an OGB websites to survive. In the literature, some studies have found that satisfaction and emotions are critical antecedents for the customer’s revisit behavior (Bigne, Sanchez, and Sanchez 2001; Han, Back, and Barrett 2009; Kabadayı and Alan 2012; Kim, Kim, and Kim 2009). Although these factors may also be significant in OGB context, they are too general to reflect the special features of OGB. Furthermore, although previous literature discussed several unique features of OGB (CECRC 2013 ; Chen et al. 2007; CNNIC 2011; Jing and Xie 2011; Kauffman, Lai, and Lin 2010b; Kauffman and Wang 2002; Li 2012; Liu, Li, and Hu 2013; Liu and Sutanto 2012; Wang et al. 2013; Zhou, Xu, and Liao 2012), a systematic analysis of these features is still lacking. Therefore, this study attempts to anchor on the research aim that is to examine the contextualized factors that can influence consumer’s revisit behavior in OGB context.
In a very simple term on line shopping is the action or activity of buying goods or services via the Internet. ‘Onlineshopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser Alternative names are e-web-store e-shop e-store Internet shop web-shop web-store online store online storefront and virtual store Mobile commerce describes purchasing from an online retailer's mobile optimized online site or app An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center the process is called business-to-consumer onlineshopping In the case where a business buys from another business the process is called business-to-business onlineshopping The largest of these online retailing corporations are Alibaba, Amazon com and eBay.’ (Definitions) ‘The act of purchasing products or services over the Internet. Onlineshopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. One of the most enticing factor about onlineshopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item.’ (BusinessDictonary) ‘Onlineshopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e- retailers. As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. And English entrepreneur Michael Aldrich was a pioneer of onlineshopping in 1979.’ (Wikipedia)’ 2.1.2 International Students
The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for onlineshopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. Internet shopping for businesses and consumers are being accepted as an alternative shop mode rather than visiting the stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards onlineshopping in Malaysia. The study focused on nine independent variables namely appearance, quick loading, security, sitemap, validity, promotion, attractiveness, believability, and originality. We applied Five-point Likert Scale to measure the influential factors on intention for onlineshopping. The findings of the study indicated that the first five factorsinfluence consumers towards onlineshopping and security is the factor that contributes most towards onlineshopping.
Onlineshopping is in advance thrust in India Inc. With internet penetration improving in the country, smart phones becoming inexpensive and lifestyles becoming excited, the way people used to shop are varying. Also with a huge portion of young and working population, Indian demographics are a delight for E-Retailers. As a shopping medium, internet is attracting humans. Youthful people can get used to newer technologies in very short span. Hence they can adapt internet as an instrument for shopping. In order to get the trust and attention of Indian consumers in this virtual shopping world there are numerous aspects of consumer behavior which call forexploration. This research has tried to analyze the onlineshoppingbehavior and onlineshopping activities of UG & PG students in engineering colleges in RangaReddy Region. This study finds out whether students studying in Engineering Collegesare comfortable with the click-of-the mouse purchase, any particular factor of onlinebuying which delights him. To answer such questions the present research provides an insight. This study aims to classify the most important factors which influenceonline buyer considers while making online purchases by Correlation analysis. The results have shown various reasons like time saving, less price, promotional activities offered by E-Retailers, Ease in payment are the factors influencing onlineshoppingbehavior of Student respondents Research results show that both male & female are more interested to purchase goods such as Apparels, electronics, Books.
lower transaction cost to consumer to compare the traditional retailing. The issue here is that why the students unwilling to accept available systems and no response to new shopping medium introduced by e-retailer. Moreover, this study tries to address the low intention to shop onlineamong the students in Penang, Malaysia? Mostly, after visiting the web site store, many students were disappointed that the online experience could not replace the real thing. The virtual shop offers very much fewer items compared to the real store. In fact, after browsing a few pages, many of the items offered were not what the students needed. The problem will be happen, students who are surfing a retail web site, but they will buy products to a physical store. The major resistor of on-line shopping is security perception which is related to payment. There are on-line shoppers who are still reluctant to give their credit card numbers to Internet service providers. Positive association between security on-line transaction and attitudes support this statement. Innovation technologies in processing and payment have improved security on-line payment. However, on-line retailers still suffer from security or accidental exposure of customers’ credit card information which can reduce students’ beliefs. Otherwise, on-line retailers can persuade students with the existence of high security standards, it may be still difficult to change their attitude toward on-line shopping.
Abstract: Today‟s world is based on information and technology and internet has been proved to be the most powerful media for exchange of thoughts and knowing about world easily. Due to the easy access of internet facilities and busy schedule of people in Bangalore, they are making use of onlineshopping as it is convenient for them in many ways. Onlineshopping is a process of buying goods and services over the internet. With the help of World Wide Web online retailers can sell their products to people who purchases online. Consumers sitting at one place can buy a huge variety of items from online. Onlineshopping has grown to the huge extent over the years throughout the world. This research is undertaken to know the reasons for onlineshopping, to analyze the risk involved in onlineshopping and also to understand the consumer attitude towards onlineshopping and their satisfaction. Survey is conducted through a self constructed questionnaire of 120 respondents from Bangalore. Random sampling technique is used to select the respondents and they belong to different age group, students, professionals, business people, homemakers etc. Data gathered are analyzed and interpreted with the help of simple percentage, table, graph and charts. The findings of this study has provided that due to easy access of internet facilities and as it is more convenient for shoppingonline compared to conventional shopping people in Bangalore are moving towards onlineshopping. However, inability to touch & feel the products, phishing scams. Deceptions are the most disliking factors for online shoppers and satisfaction level of the online shoppers are not upto the mark. The study recommended that if the business people come up with creative strategies to overcome disliking factors they can gain competitive advantage and can provide complete satisfaction to customers and retain online shoppers.
In the business to consumer (B2C) e-commerce cycle activity, consumers use Internet for many reasons and purposes such as: Searching for product features, prices or reviews, selecting products and services through Internet, placing the order, making payments, or any other means which is then followed by delivery of the required products through Internet, or other means and last is sales service through Internet or other mean (Sinha, 2010). Over the past few decades, the Internet has developed into a vast global market place for the exchange of goods and services. In many developed countries, the Internet has been adopted as an important medium, offering a wide assortment of products with 24 hour availability and wide area coverage. In some other countries, such as Iran, however business-to-consumer electronic commerce has been much below than anticipated proportion of total retail business due to its certain limitations (Sylke, Belanger, and Comunale, 2002). Also, E-commerce has become an irreplaceable marketing channel in business transactions. Online stores and services are important sales channels in B2C transactions. Studying onlineshoppingbehavior of consumers has been one of the most important research agendas in e-commerce during the past decade (Chen, 2009). The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak, 1996; Koufaris, 2002; Gefen et al., 2003; Pavlou, 2003, 2006; Cheung et al., 2005; Zhou et al, 2007).
From the customer’s perspective, the attraction that some locations have over others based on accessibility to offline shopping facilities. This is not an inconsequential point since 12 percent of the average U.S. household’s budget is spent on transportation 7 and 8 percent of the vehicle miles travelled is for shopping purposes. Since this is roughly comparable to the 10 percent of miles travelled for journey-to-work, 8 e-commerce in principle has a potential to affect residential decisions roughly equivalent to that of telecommuting. Note that despite the pricing regimes, it will still be more expensive to deliver goods to households who opt for more remote residential locations. Therefore those consumers will enjoy a cross-subsidy from more centrally located consumers. The possible hypothesis on this factor can be stated as the consumer choices and behavioural aspects acknowledges through the ease in availability of the desired product. This may not depends upon the e-retailing with any e-commerce website or doing offline shopping. But prior potential will change these factors to tend the choices over internet product choices at every location indeed, immersed and brutally impacted every consumer brain via socialized advertisements.
Davis et al., (1992) defined enjoyment as the extent to which the activity of using a specific system is perceived to be enjoyable in its own right, aside from any performance consequences resulting from system usage. Meanwhile, Monsure et al., (2004) stated that enjoyment results form the fun and playfulness of the onlineshopping experience, rather than from shopping task completion. According to Childers et al., (2001), enjoyment is consistent and strong predictor of attitude toward onlineshopping. It also reflects consumer perception regarding the potential entertainment of internet shopping (Monsure et al., 2004). Monsure et al., (2004) also stated that, if the consumer enjoys their onlineshopping experience, they are more likely to adopt the internet as a shopping medium. The dimensions in enjoyment are escapism, pleasure and arousal (Menon and Kahn 2002; Mathwick et al., 2001). Menon and Kahn (2002) refer pleasure as the degree to which a person feels good, joyful, happy or satisfied in a situation. In the meantime, arousal defined as to the degree to which a person feels stimulated, active or alert (Menon and Kahn (2002)). According to Monsure et al., (2004), escapism is reflected in the enjoyment that comes from engaging in activities that are absorbing to the point of offering an escape from the demands of the day to day world. Meanwhile, pleasure is the degree to which person feels good, joyful, happy or satisfied in onlineshopping whereas arousal is the degree to which a person feels stimulated, active or alert during the onlineshopping experience (Monsure et al., 2004).
Barnes and Guo (2011) in a study "Purchase behavior in virtual worlds: An empirical investigation in Second Life" developed and tested a conceptual model of purchase behavior in virtual worlds using a combination of existing and new constructs. They examined a kind of shoppingbehavior that consumers spend noticeable amount of money for shopping from internet. Factors of their model were external motivators like perceived value, instinct motivators like perceived happiness, social factors and consumers’ habits. The result of study indicated that one's habits, external and instinct motivators have great effect on shaping onlineshoppingbehavior of them. Herna´ndez et al. (2011) in a study "Age, gender and income: do they really moderate onlineshoppingbehavior?" Analyzed whether individuals’ socioeconomic characteristics – age, gender and income – influence their onlineshoppingbehavior. The individuals analyzed are experienced e-shoppers i.e. individuals who often make purchases on the internet. The results of their research show that socioeconomic variables moderate neither the influence of previous use of the internet nor the perceptions of e-commerce; in short, they do not condition the behavior of the experienced e-shopper. Chen (2009) in his dissertation entitled "Online consumer behavior: an empirical study based on theory of planned behavior " extends theory of planned behavior (TPB) by including ten important antecedents as external beliefs to online consumer behavior. The results of data analysis confirm perceived ease of use (PEOU) and trust are essential antecedents in determining online consumer behavior through behavioral attitude and perceived behavioral control. The findings also indicate that cost reduction helps the consumer create positive attitude toward purchase. Further, the findings show the effects of two constructs of flow –concentration and telepresence, on consumers’ attitude. Concentration is positively related to attitude toward purchase, but telepresence likely decreases attitude due to the consumers’ possible nervousness or concern about uncertainty in the online environment. Demangeot and Broderick (2007) in a research entitled "Conceptualizing consumer behavior in onlineshopping environments", seek to adopt a holistic approach to consider how consumers perceive onlineshopping environments. The conceptual model proposes that consumers perceive these environments in terms of their sense-making and exploratory potential, and it considers the influence of these on user involvement with the web site, shopping value and intention to revisit.
To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward onlineshopping. The objectives of the study are two fold. The first section seeks to determine relationship between attitude towards onlineshopping with shopping orientations and perceived benefits scales. The second section investigates factors that influence peoples’ attitudes towards onlineshopping. A five-level Likert scale was used to determine students’ attitudes towards onlineshopping. A self-administered questionnaire, based on prior literature, was developed and a total of 370 post graduate students were selected by random sampling. The regression analysis demonstrated the determinants of consumers’ attitudes towards onlineshopping. Additionally, utilitarian orientations, convenience, price, wider selection influenced consumers’ attitudes towards onlineshopping.
The survey was conducted among a group of respondents from a small district of India; the results should be interpreted with caution, particularly with respect to the generalization of research findings of Indian consumers as a whole. Next, the sample size itself is relatively small. To accurately evaluate Indian consumers‟ perceptions of onlineshopping, a larger sample size is desirable. Future research needs to focus on a larger cross section of Internet users and more diversified random samples to verify the findings of the current study. Moreover, to further studies clarity of the factorsinfluence on onlineshopping, Technology Acceptance Model (TAM) or behavioral model could be used.
According to the latest report of the Vietnam E-Commerce Association, transaction ecommerce success with 3193 (89% of small and medium scale), 42% of said they did to build e-commerce website. Percentage of businesses accept orders via the website is 29%. Estimates, the new e-commerce accounted for 0.3 to 0.5% of total retail sales in Vietnam. Onlineshopping in Vietnam for 2 years now (since early 2011) are positive signs, customers are more interested to see prices and onlineshopping, brands, supplier level as well as the shop is gradually shifting to online to search for new customers, reduce land costs, labor, management. Over 1,700 businesses surveyed in the country, up to around 1/3 of revenue due from business electronic commerce, with over 15% of total revenue. Comparison with 2005 (only 8%) are seen businesses really care about e-Commerce and know to take advantage of electronic commerce. Almost users access the e- commerce websites to look up product information, services, and goods reference price, where sold. The few that are participating in online transactions. Number of participants who had ordered and paid online is about 800,000 people (see figure 2). The amount of online transactions per capita average is 4 transactions / year. The average value per transaction in the range of 100,000vnđ to 140,000vnđ (around $7). According to estimates, in 2013 the e-commerce market will grow by about 50%, or about 3.4 million people will use their regular activities on the e- commerce websites via to strong investment of large companies at home and abroad, and the trend of onlineshopping startup is pretty aggressive. And proven fact appeared diverse types of e-commerce