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Factors that influence online purchase intention among UUM postgraduate students

Factors that influence online purchase intention among UUM postgraduate students

In presenting the dissertation in fulfilling of the requirement for the Post Graduate from Universiti Utara Malaysia (UUM), I agree that the library of this university to make this paper as the reference materials. I also agree to allow of any copies of this thesis either a part or whole of it to be used for academic purposes with the permission of my Supervisor in my absence, by the Dean of School of Business Management. It is understood that any copying or publication of this paper for financial gain is not permitted without my written permission, It is also understood that due to recognition shall be given to me and Universiti Utara Malaysia (UUM) in any scholarly is which may be made of any materials in my dissertation.
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Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

Communication and Multimedia Commision. Most of the people who have experience with purchasing online are millennial which mean born between 1977 and 2000. Throughout this study, the researcher will investigate what are the factors that influence the millennial to purchase online. The independent variables are perceived usefulness, perceived ease of use, electronic word of mouth and trust while the dependent variable is online purchase intention. A set of 248 questionnaire were distributed and the data collected will be analyzed using Statistical Package for Social Sciences (SPSS) version 23. The findings shows that perceived usefulness, electronic word of mouth and trust have strong influence with millennial intention towards online purchasing. Perceived ease of use did not have significance towards millennial online purchase intention.
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Factors influence online buying behavior on online shopping: A study among UUM postgraduate students

Factors influence online buying behavior on online shopping: A study among UUM postgraduate students

The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buying behaviour online. Primary data was collected through a survey that were conducted on students of Universiti Utara Malaysia. Price, trust, convenience, website quality and security were identified as important factors which lead to certain buying behavior in online shopping. The world wide web is rebuild around people where social circles influence is lead to online buying. Price, trust, convenience, web design and security have been identified as important factors. Price was considered to be the most important and affecting factor for the majority of internet consumer. Most of the consumers hesitate not to shopping online, because of the insecure payment and transactions systems.
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How do Consumption Values Influence Online Purchase Intention among School Leavers in Malaysia?

How do Consumption Values Influence Online Purchase Intention among School Leavers in Malaysia?

be considered as a dependable indicator of the degree for recognition of new technologies by users. Previous studies have carried out extensive research to explore the antecedents or predictors of online purchase intention. In the field information technology, one of the most popular models is the Unified Theory of Acceptance and Use of Technology (UTAUT), which denotes performance expectancy, effort expectancy, and social influence as the predictors for intention (Venkatesh, Morris, Davis, & Davis, 2003). In a study conducted by Gopi and Ramayah (2007), attitude, social pressure, and perceived behavioural control were found to predict intention regarding internet stock trading. However, trust has been considered as one of the most validated antecedents of intention to purchase online in several studies (Everard & Galletta, 2005; Gefen, Karahanna, & Straub, 2003; Van der Heijden, Verhagen, & Creemers, 2003). Furthermore, it was found that product category (Dai et al., 2014), perceived enjoyment (Ramayah & Ignatius, 2005), and users’ innovativeness (San Martín & Herrero, 2012) play an influential role in explaining online purchase intentions. In another study, Javed et al. (2015) concluded that efforts by an online store to reduce particular risks will primarily enhance consumer trust, and eventually lead to intensifying consumers’ online purchase intentions. The discussion above gives a brief overview of the previous literature that has revealed predictors of online purchase intention. However, along with these predictors, there are other factors that presumably play an instrumental role in shaping online purchase intention, such as consumption values.
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Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention

Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention

Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers, especially the Gen Y. The prevalence of online shopping has raised the interest of the retailers to focus on this area. Therefore, this study was to determine the relationship between subjective norm, perceived usefulness and online shopping behavior while mediated by purchase intention. University students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis were selected as the subject of analysis. 662 out of 800 sets of questionnaires distributed were valid for coding, analyzing and testing the hypothesis. Collected data were then analyzed using SPSS version 18.0 and AMOS version 16.0. Structural Equation Modeling to examine the model fits and hypothesis testing. The conclusion can be depicted that subjective norm and perceived usefulness significant positively influence online purchase intention but subjective norm insignificant influence shopping behavior in a negative way. It is interesting to note that perceived usefulness also insignificantly influence online shopping behavior. Finding also revealed that purchase intention significant positively influence online shopping behavior. For future research, sample from working adults and other variables that related to online shopping were to be included to minimise sampling bias.
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KEY DRIVERS OF PURCHASE INTENTION AMONG UNDERGRADUATE STUDENTS: A PERSPECTIVE OF ONLINE SHOPPING

KEY DRIVERS OF PURCHASE INTENTION AMONG UNDERGRADUATE STUDENTS: A PERSPECTIVE OF ONLINE SHOPPING

Electronic commerce is gaining attention among the university students. The aim of this research is to study the key drivers of online shopping intention among undergraduate students in Malaysia. Several factors such as perceived convenience, website attractiveness, perceived riskiness and initial trust were analyzed. The number of respondents consisted of 220which were randomly chosen from the higher learning institutions in Kedah and Perlis, Malaysia but only 200 questionnaires were obtained. The results indicated that perceived convenience, website attractiveness and perceived riskiness were found significantly influence online shopping intention but initial trust is not significantly influence online shopping intention. It was suggested that future research can be done in larger sample size which allowed for statistical analyses and models such as Technology Acceptance Model (TAM) or behavioral model could also be included in future research.
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THE INFLUENCE OF ONLINE PRODUCT REVIEWS ON THE SAUDI CUSTOMERS’ PURCHASE INTENTION

THE INFLUENCE OF ONLINE PRODUCT REVIEWS ON THE SAUDI CUSTOMERS’ PURCHASE INTENTION

In addition, the results indicated that the people of younger age as students as well as young professionals embraced online channels so much compared the older ages. They said that they preferred searching for the product they want through reading reviews of other clients before buying it. Moreover, most of them said that they even go ahead buying the product online rather than going to the physical market. When the consumers research for product information online there are various factors that make them decide to purchase. For instance, the key factors identified included, convenience, knowledge, cost and efficiency. In addition, they may be affected by other factors such as prices. In this case they start making comparison of the prices based on the reviews of other customers and they eventually tend to go to places where the prices are slightly lower than the other. They also look for shops which offer discounts and promotions especially in the online shops. Despite of the advanced technology in Saudi Arabia, most of the people do not buy their goods and services online. Therefore, shopping online is still a new trend in Saudi as opposed to other nations all over the world. Most people in Saudi have an attitude towards online shopping however they are expected to grow therefore most of them consult online reviews but go to buy in physical shops where they can feel and touch.
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Customers' awareness towards intention to purchase halal cosmetic products among UUM students

Customers' awareness towards intention to purchase halal cosmetic products among UUM students

The main objective of this study is to investigate the intention of customer in purchasing halal cosmetic products through the students of Universiti Utara Malaysia. This study attempts to determine that there are four factors which can influence the intention to purchase halal cosmetic products: attitudes, subjective norms, perceived behavioral control and brand awareness. Questionnaires have been distributed to collect feedback from the university students in this study while descriptive statistics and the Statistical Package for Social Sciences (SPSS) version 22 have been used to investigate the data collected. All items in this study have produced reliable results when tested for internal consistency reliability using the Cronbach's alpha test. Other than that, the Pearson's correlation analysis was used in this research to analyze the relationship between the independent and dependent variables. The results showed that there is a positive relationship between the four factors and the intention to purchase halal cosmetic products.
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Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)

Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within this cohort’s population. This realization and concern, have led the fashion industry manufacturers and companies to focus on identifying the most crucial factor that are effectively influence generation Y in purchasing luxury fashion brands in order to differentiate their luxury product brands from other competitor, in effort to gain competitive advantages. In view of this, the purpose of this paper is to determine the most crucial factors that have significant relationship towards intentions to purchase luxury fashion brands among Generation Y consumers’ in Malaysia by integrating the theory of planned behaviour (TPB) and Social Impact Theory (SIT) in the proposed model. There were four independent variables which have been investigated in this study including attitude towards luxury fashion brands, social electronic word of mouth (social e – WOM), perceived behavioural control, and country of origin. A total of 351 questionnaires were distributed among UUM local postgraduate student by using systematic intercept survey, to perform the statistical analysis for data analysis and findings. The results indicated the attitude towards luxury fashion brands, and country of origin have significant effect towards generation Y consumers’ purchase intention on luxury fashion brands, however social electronic word of mouth (social e – WOM) and perceived behavioural control showed insignificant influence towards purchase intention. Among all predictors, attitude towards luxury fashion brands has the strongest influence on generation Y luxury fashion brands purchase intention.
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Factors Affecting Students' Online Shopping Attitude and Purchase Intention

Factors Affecting Students' Online Shopping Attitude and Purchase Intention

Many studies have concentrated on online shopping in the world. However, there is still a need for a closer examination of the online shopping intention in specific countries (Bobbit & Dabholkar, 2001; Goldsmith, 2002; Salisbury et al., 2001). Considering that Internet shopping is still at the early stage of development in Malaysia, little is known about consumers’ behaviour adopting this new shopping channel and the factors which influence this behaviour (Haque, Sadeghzadeh & Khatibi, 2006). According to Shwu-Ing (2003), a person’s shopping behaviour is influenced by four major psychological factors, such as motivation, perception, belief and attitude.
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ENTREPRENEURIAL INTENTION AMONG POSTGRADUATE STUDENTS OF UUM MOHD ASYRAF BIN AHMAD

ENTREPRENEURIAL INTENTION AMONG POSTGRADUATE STUDENTS OF UUM MOHD ASYRAF BIN AHMAD

The main purpose of this study is to analyze the entrepreneurial intention of postgraduate students of Universiti Utara Malaysia (UUM). The study is coherent with the effort to encourage the involvement of Malaysian in starting a business. Therefore, the study used the Theory of Planned Behaviour by Ajzen (1991) to identify the factors that influence the entrepreneurial intention among postgraduate students of UUM. 370 respondents comprising masters, DBA and PhD students were involved in this study. Using survey method, 370 questionnaires were distributed and only 352 responses were analyzed to test the hypothesis, hence achieve the objectives of the study. The findings show that attitude toward entrepreneurship, perceived behavioural control and subjective norms have positive relationship with entrepreneurial intention among postgraduate students of UUM. Based on the regression analysis, PBC is the strongest predictor for entrepreneurial intention while attitude of students on entrepreneurship is the weakest predictor for their intentions to become entrepreneurs. Further analysis on the differences of student’s intentions to become entrepreneurs between two groups (students with business parents and students with non-business parents) shows a significant result. Students with business parents has higher intention to become entrepreneurs than the other group. The study hopes to assist the responsible parties that involve in the effort to encourage the entrepreneurial activities for example the university in developing and producing more graduates that have high interests on entrepreneurship.
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Relationship among Influential Factors of Entrepreneurial Intention in Terms of Gender: Case of Postgraduate Students in Malaysia

Relationship among Influential Factors of Entrepreneurial Intention in Terms of Gender: Case of Postgraduate Students in Malaysia

In the last two decades, entrepreneurship has become an important concept, not only in economy, but also in politics, education and research. Studies have shown that entrepreneurship is a promoter for economic development so that entrepreneurial intention is gaining more importance in developing countries like Malaysia. This study aims to find out the relationship among influential factors of entrepreneurial intention (previous experience, education, attitude, subjective norms, and behavioral control) in terms of gender. Data collection was conducted in Universiti Teknologi Malaysia (UTM) in June 2014. A total of 380 questionnaires were distributed among 187 male and 193 female postgraduate students. The results showed that there was no significant difference between females and males in previous experience, education, attitude, subjective norms, behavioral control and entrepreneurial intention. Therefore, there was no significant difference in entrepreneurial intention between males and females.
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Exploring the Influence of Online Consumers Perception on Purchase Intention as Exemplified with an Online Bookstore

Exploring the Influence of Online Consumers Perception on Purchase Intention as Exemplified with an Online Bookstore

For internet shopping, the risk types and/or contents are quite different from conventional ones due to dissimilar business models and transaction processes that induce more uncertainty for online shopping. After analyzing the questionnaires, Jarvenpaa and Todd (1996-97) classified the risk types as follows. (1) Economic or financial risk: This is the monetary losses due to poor purchase choice, inability to return goods, etc. In this study, economic risk refers to credit card embezzlement. (2) Social risk: This originally refers to the fact that shopping on the web will be considered as imprudent or socially unacceptable, but as online activity becomes popular, we refer it as the embarrassment of confronting people in purchasing private-oriented books. (3) Performance risk: This refers to situation where product/service fails to meet one‟s expectation in online book shopping, in this study since the book quality is rather fixed, thus we refer to safety of payment methods. (4) Personal risk: This refers to the harmful personal consequences to the consumer resulting from online shopping. However, any losses can be attributed to this type according to the definition; thus, we regard this type of risk as transaction data leakage. (5) Privacy risk: This refers to the personal private information leakage when offered to the online vendors.
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Effects of influential factors on entrepreneurial intention of postgraduate students in Malaysia

Effects of influential factors on entrepreneurial intention of postgraduate students in Malaysia

Role models are gender specific; sons are more likely to learn from their fathers, while daughters are more likely to learn from their mothers. The role of parents as social role models leads to higher impact of their career choice on their children. Entrepreneur parents usually show higher support of their children to become an entrepreneur as well. However, the influence of role models does not command universal support. Brockhaus and Horwitz (1986) concluded that many entrepreneurs have entrepreneur parents, but entrepreneurs’ children do not disproportionately become entrepreneurs themselves. Scherer, et al. (1989) observed that some children of entrepreneurs do not go into entrepreneurship, while individuals without parental role models develop an interest in an entrepreneurial career. However, Krueger (1993) stated that there is no significant relationship between having entrepreneur parents and becoming an entrepreneur. Empirical support is also lacking due to weak testable basis on how this influence takes place and the effect of role models is not well understood (Gupta, et al., 2009).
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Factors that influence consumer attitude and intention to purchase organic foods

Factors that influence consumer attitude and intention to purchase organic foods

example, the gender, age and income of the respondents. The median value of each variable shows the average score of the response of all respondents, for a data set, it may be thought of as "the middle" value (Aaker, Kumar, Day & Leone, 2011). According to Bryman and Bell (2007), reliability refers to the consistency of the response or scores in a research instrument. It is important to note that a theory can be evaluated by formulating questions and multiple-item measure on the basis that quantities will be combined to give an overall score. It is, therefore, extremely vital to make sure these indicators refer to the same thing. Secondly, this research used descriptive statistics to show the aspects that are influential to consumers’ attitudes which will then affect the buying intentions of organic food. Thirdly, exploratory factor analysis (EFA) was done to evaluate and verify specific discriminant and validity aspects, also test their appropriateness of data competency. EFA is a factor analysis technique used to uncover complex patterns within the factor structures of models. Therefore, EFA is used to uncover the factors that influence variables and further examine which variable indicators should be assembled collectively to create a variable predictor (Kline, 2015; George & Mallery, 2019). Factor analysis condenses a huge set of variables to a smaller, easily controllable quantity of components or factors. It summarises the fundamental designs of association and observing for clusters of strongly correlated elements (Pallant, 2003). The variable indicators for this study were prior clustered in specific predictor variables, e.g. V11, V12 and V13 variable indicators.
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Motivational factors of volunteerism among UUM students in campus events

Motivational factors of volunteerism among UUM students in campus events

Managing volunteers who are not working for money may require special attention from management or organizers. The results of the study create new insight besides endorsing previous researchers’ findings about the subject. This study demonstrates the importance of knowing their demographic factors and satisfaction levels. Ability to know and acknowledge these factors will enable organizers to plan, execute and evaluate their volunteers’ contributions. The time spent to understand why people volunteer can help the management find the most specific and best position for their volunteers. (Silverberg, Marshall and Ellis, 2001).
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Analyze Factors That Influence Purchase Intention Toward Sport Shoes

Analyze Factors That Influence Purchase Intention Toward Sport Shoes

Alhamdulillah thanks to Almighty Allah for his kind blessing to allow me to complete this Projek Sarjana Muda (PSM) successfully. I would like to take this opportunity to express my gratitude to Universiti Teknikal Malaysia Melaka (UTeM) for providing the chance for the students to do this PSM. There are lot of new and useful knowledge and experience I get throughout the time doing this PSM. Besides, I would like to express my sincere thanks to my supervisor, Dr Hazmilah Binti Hasan for providing knowledge and always guides me in order to complete this report. She has guides and assists me from beginning until the end of PSM process. Without her help, this project would not be completed so successfully. I am truly thankful for my supervisor as well as to my panel, Prof. Madya Dr. Chew Boon Cheong who advised me due to my mistake I made during the presentation. Without her, my mistaken would not be realized and most probably will cause to serious consequences. Last but not least, I would like to conclude my thanks to my parents and friends for their great support and help me whenever I faced difficulties in completing this project and willing to share their knowledge and information to me.
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Factors Affecting the Entrepreneurial Intention of PhD Candidates: A study of Nigerian International Students of UUM

Factors Affecting the Entrepreneurial Intention of PhD Candidates: A study of Nigerian International Students of UUM

Entrepreneurship is often linked with inspiring economic advancement, venture creation, job creation and innovation (Gerba, 2012). However, empirical studies proved the positive relations that exist between entrepreneurship activities and economic results (van Praag and Versloot, 2007). Nurturing entrepreneurship has turned to a topic of greater priority in public policy among nations (Luthje and Franke, 2003). Since the establishment of a new venture is a critical phenomenon for the sustainable growth and formation of jobs in a healthy economy, policy makers and academics have bestowed interest in understanding the factors that leads to the establishment of new businesses (Angriawan, Conners, Furdek, & Ruth, 2012). Entrepreneurial intention studies are very important in the effort of boosting new business creations (Gird & Bagraim, 2008). The key constituent that is required to spur entrepreneurship is the entrepreneurial intention which stands as a process in which decisions are made by individuals to exploit innovative prospects for creating a new business (Shane & Venkataraman, 2000). The intention is suggested as the best and single predictor of behaviour by previous studies (Ajzen, 1991; Krueger et al., 2000; Liñán & Chen, 2009).
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Factors That Influence the Consumer Purchase Intention in Social Media Websites

Factors That Influence the Consumer Purchase Intention in Social Media Websites

Social influence or subjective norms represent the effect of social pressure to a person to behave [2]. According to [1], social influence is the effect on an individual based on behaviours of others. Friends, family, peers, co-workers and individuals or group of individuals who are related to a person behavioral intention can alter a person’s thought, thinking and action [2]. When social influences apply into social media shopping, it refers to a person can be influenced by other social media user on whether he or she should purchases something or not. Social influence in the adoption of a new product can be divided into two forms. Normative social influence creates social pressure for people to use a product or a service to avoid people being out-dated or left behind by other people in the communities regardless whether people has interest on that product or service or not [5]. Informational social influence is defined as the process of social media users purchasing decision making by learning and observing the experience of other users who had adopted the products in social media websites [5]. In social media websites, opinions, experience and other information shared among users influence their purchasing intention.
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Factors Affecting Purchase Intention of Iphone Among Business Students in UiTM Puncak Alam, Selangor

Factors Affecting Purchase Intention of Iphone Among Business Students in UiTM Puncak Alam, Selangor

61 innovation where the beta coefficient is 0.152. The findings indicate that there were a significant and positive relationship between brand consciousness and perceived innovation towards purchase intention of iPhone at p=0.00 and p=0.035 respectively. Previous research done by Giovanni, Xu, & Thomas (2015) has supported H1, indicated that brand consciousness has a relationship with purchase intention. While, H3 is supported by previous research done by Wu & Ho (2014). The study indicate that perceived innovation has significant and positive impact on the purchase intention. In conclusion, H1 and H3 are accepted, while H2 is rejected since the p value is not significant (p<0.05).This shows that brand consciousness makes the strongest unique contribution in explaining purchase intention of iPhone. Hence, it shows that brand has a big influence on Iphone purchase intention among students. Consequently, Apple Iphone retailers can aim at their target consumer consisting of students or young adults who are more brand conscious in order to attract their attention and enhancing their purchase intention. Furthermore, perceived innovation also has a significant relationship with purchase intention of Iphone shows that Iphone consumers are expecting Iphone’s innovation will be kept going in order to maintain its market share. Apple has to continue improve its Iphone series to remain competive and relevant in the smartphone markets.
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