Top PDF Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib

Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib

Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib

Dear Mrs, SUBMISSION OF PROJECT PAPER Attached is the project paper titled “STUDY ON THE FACTORS THAT INFLUENCE THE PURCHASE INTENTION TOWARDS ASB 2” to fulfill the requirement needed by the Faculty of Business Management, Universiti Teknologi MARA.

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Factors That Influence Customer Intention Towards Malaysian Cosmetic Market

Factors That Influence Customer Intention Towards Malaysian Cosmetic Market

This study will beneficial to academician by giving an in-depth knowledge about customer purchase intention and the impact of brand loyalty and buying decision that influence to create customer intention. Besides that, this study also can be served as future references for academician in conducting future research. Furthermore, industry practitioners can also be beneficial from this study. This study not only provide determinants of purchase intention but also uncover the barriers that impede the implementation purchase intention in the current market industry. By understanding the factors that effecting the purchase, the market trend can be assured of creating the competitive advantages to outdo another market trend today.
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Factors That Influence the Consumer Purchase Intention in Social Media Websites

Factors That Influence the Consumer Purchase Intention in Social Media Websites

social media websites because it helps them to save time in searching products with lower price and increases their possibilities to search for desired item. In addition, a positive relationship between social influences and consumer purchase intention is apparent. This result is consistent with past study conducted in Malaysia by [43]. It indicated that consumer may be influenced by the opinions and comments posted by other users during the purchasing process. The results show that consumers’ perceived enjoyment has positive impact on consumer purchase intention through social media websites. According to [52], perceived enjoyment can have same effect on the intention to online shopping and shopping in physical store. This finding is coherent to previous study which shows that perceived enjoyment is highly correlated to consumer purchase intention on internet shopping [47]. Table 3 also shows that trust have a positive impact on consumers’ purchasing intention in social media websites. It means that the confidence of customer on the seller will generate the intention to purchase. Although there is no evidence to directly prove the relationship between trust and consumer purchase intention through social media websites but previous study revealed that trust impact on people desire to online purchase [10].
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The Influence Of Social Media On Consumer Purchase Intention

The Influence Of Social Media On Consumer Purchase Intention

Smith, Peregrina (2016), in ―Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention‖ stated that buying behavior is a response towards pre- purchasing inspiration and this inspiration gives the customer a sensation of buying a product or service. The inspirations before purchasing are therefore observed as the intention of buying a product and thus called the purchase intention. The author further defines purchase intention as ―A consumer's subjective judgment in the decision-making process after a general evaluation has identified a willingness to act towards a product or brand‖.The main consideration of Sarina Asif, Tanuja Kaushik (2017) research: A study of consumer buying behaviour for branded apparels in Gurgaon city, was to analyze the factors affecting customer purchase decision. Customers have become brand conscious due to increasing awareness and entrance of newcomers in the market. Branded apparels are preferred more than non-branded apparels. Customers prefer to visit malls rather than showrooms and branded shops for shopping. Family, social media, peer review and celebrity endorsements are the most influencing factor in making purchase of branded apparels. Customers of all age groups preferred discount rather than any other promotional scheme. The objective of study by Duangruthai Voramontri, Leslie Klieb (2018) was to analyze the impact of social media on consumer‘s buying decision process for complex purchases and evaluation of extent to which decisions are modified by the usage of social media. Finding revealed that social media influence the most in first and second stage of buying behaviour process (information search and search for alternative) but didn‘t much helpful in boosting up in purchase decision stage, nor in the post purchase evaluation. Social media users like and enjoy the decision process as compared to others who opted any other information sources. Social media users feel satisfied and confident during their decision process,and information overload didn‘t have any negative impact on consumer satisfaction. Traditional ways of shopping still exist and in this digital era, people still love to shop through physical stores.
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VIRTUAL PURCHASE INTENTION: INFLUENCE OF SECURITY AND TRUST..

VIRTUAL PURCHASE INTENTION: INFLUENCE OF SECURITY AND TRUST..

The fast growth of online transaction and e-commerce inspired many companies to setup their business on web pages. It is fact that online purchasing is still poor as compared to other online activities. Research study will explore factors that affect consumer’s virtual purchase intention. Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), and Theory Acceptance Model (TAM) are the groundwork theories that are used in research to investigate those factors that affect the virtual purchase intention. On the basis of literature review, trust and security factors also have strong affect on virtual purchase intentions. So it is believed that antecedents of trust and security are important in improving online purchase intention. This study explores the antecedents of trust and security to develop a virtual purchase intention model.
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The Influence of Product Features, Brand Name, Price, and Social Influence towards Purchase Intention of iPhone in Indonesia

The Influence of Product Features, Brand Name, Price, and Social Influence towards Purchase Intention of iPhone in Indonesia

The type of this research is causal with quantitative research methods. Likert scale used to measure each item in the questionnaire as main data collection tool. The analysis technique used is structural equation model (SEM) with partial least square type (PLS). This study used a sample of 115 people with nonprobability sampling method. The study reveals that only Product Features and Social Influence were factors which significantly influence the purchase intension of the iPhone. The influence on purchase intention is 49% and the remaining 51% are influenced by other variables.
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Factors that influence online purchase intention among UUM postgraduate students

Factors that influence online purchase intention among UUM postgraduate students

Online market is one of the industry that are currently developing and have many potential to become one of the best market in the world. Many entrepreneur have start to move from plain brick and mortar business to adopt both physical and online shops to set up their business and attract customers. There are also some entrepreneur that only focus on online commerce and only set up online shops to perform their business. Advancement in delivery services that now provided more services and allowed for a heavier and bigger products have made online business more convenience to perform by the entrepreneur and sought after by the consumer. Students are one of the prospects customers that have interest and skills to patronage and use online shopping. This study aim to identify and examine the factors that influence online purchase intentions among postgraduate students. Seven dimensions were used in this study consisting of product, price, promotion, product risk, delivery risk, privacy risk and financial risk. This study was conducted in UUM and 500 questionnaires were distributed and 394 of them were recovered and valid to be used as the sample for the study while 50 were lost and 56 were damaged and excluded from the study. This study reveals that the highest dimensions to affect online purchase intentions are products. Meanwhile delivery and financial risk dimensions are revealed to have no significant relationship with online purchase intentions.
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Factors influence on Purchase Intention of Organic Food Products in Trincomalee District

Factors influence on Purchase Intention of Organic Food Products in Trincomalee District

Due to the improvement in living standards such as increase in income and healthy consciousness, Sri Lankan consumers start to focus more on food quality, and hence create the chance for the development of organic food market. Sri Lanka, after its pioneering move in introducing organically certified tea to the world market, expanded this product range to non-traditional agricultural products such as: Spices, Essential oils, Herbs, Herbal preparations, Desiccated coconut and other coconut-based products, Oil seeds, Pulses, Cashew, Rubber, Tropical fruit, Vegetables (Sri Lanka Export Development Board 2014). In overall, the market of organic food is considered as a potential emerging market in Sri Lanka. Therefore it’s very necessary to study the behavior pattern of the customer in terms of organic products.
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Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

Communication and Multimedia Commision. Most of the people who have experience with purchasing online are millennial which mean born between 1977 and 2000. Throughout this study, the researcher will investigate what are the factors that influence the millennial to purchase online. The independent variables are perceived usefulness, perceived ease of use, electronic word of mouth and trust while the dependent variable is online purchase intention. A set of 248 questionnaire were distributed and the data collected will be analyzed using Statistical Package for Social Sciences (SPSS) version 23. The findings shows that perceived usefulness, electronic word of mouth and trust have strong influence with millennial intention towards online purchasing. Perceived ease of use did not have significance towards millennial online purchase intention.
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The Influencing Factors Contributing Towards Online Purchase Intention Among Consumers In Kelantan State

The Influencing Factors Contributing Towards Online Purchase Intention Among Consumers In Kelantan State

The increasing demand in usage of technology nowadays has expanded business activities towards the online system that will ease any kind of business transactions. As such, business organizations have moved forward in providing better services to gain customers satisfaction. Internet is a platform that used by business organization to provide consumers with the online purchase intention facilities to purchase products or services. Nevertheless, it is important to understand the factors that will influence consumers online purchase intention. Hence, this study aims to determine the factors that could influence the online purchase intention among consumers in Kelantan State. Quantitative approach has been used in this research through distribution of 300 questionnaires to the internet users whom used the online system to purchase products and services in Kelantan state. Finding from the study reveals that there were factors that influencing the online purchase intention among consumers in Kelantan state. This research has discovered that, there are three variables were significant factors which were trust, perceived value and satisfaction, while, convenient and products or services were found insignificant towards online purchase intention. This study used Multiple Regression Analysis (MRA) to analyze the relationship between variable. The results of this study will assist the online marketers with a better understanding about the online purchase intention that will allow them to strategize more effectively on the online marketing strategy.
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The Influence of Online Customer Reviews on Purchase Intention: the Role of Non-numerical Factors

The Influence of Online Customer Reviews on Purchase Intention: the Role of Non-numerical Factors

A pilot study was firstly conducted to test the questionnaire on a relevant sample, representing the main population of the study. A total of 50 responses were collected. Respondents were aged 19- 40 and the sample was 66% male and 34% female. Coefficient alpha (Cronbach alpha) and item-to-total correlation were used to test the reliability and validity of the items (Churchill 1979) (see Table 1). Nunnally (1978) proposes that a score of 0.5 to 0.6 is acceptable to ensure the item’s reliability. All the above constructs, however, achieved a Cronbach alpha of greater than 0.613. In addition, item-to- total correlation was used to test the relationship of a particular item to the behaviour of the others in the same set. Edgett (1991) suggests that items should achieve an item-to-total correlation of 0.3 or above. Hence, items that scored less than 0.03 will be deleted.
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A Study Of Determinants Of Green Purchase Intention Towards Green Product

A Study Of Determinants Of Green Purchase Intention Towards Green Product

Due to the increasing awareness of the environment among consumers, the topic of customer behavioral behavior has arisen as a research trend. According Joshi and Rahman (2015a), there are only a few studies that investigate the factors that influence the green purchase intention. Kanonuhwa and Chimucheka (2014) states that a further quantitative research on how green marketing factors and behaviors designed naturally influence the green purchase intention which make this investigation more attractive to do.
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A study on the factors influencing consumer’s purchase intention towards carbonated soft drink brand in Sri Lanka.

A study on the factors influencing consumer’s purchase intention towards carbonated soft drink brand in Sri Lanka.

challenging market with a well established local player (Ceylon Cold Stores – Elephant House) and with 2 multinational giants (Coca-Cola beverages Sri Lanka & Ole Spring Bottlers – Pepsi). The main competing brands fighting for the similar consumption needs are Coca-Cola, Pepsi Cola, Fanta, EH Cream Soda, Necto, Sprite&7up. Consumer behavior studies focusing on soft drink brand is very limited especially in the Sri Lankan context. This study is therefore intended to close this gap in the literature, which is aimed to investigate the influence of intrinsic and extrinsic product cues on consumers’ purchase intention of Carbonated Soft Drinks brand in Sri Lanka.
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Influence of Occupation on Purchase Intention of Cars

Influence of Occupation on Purchase Intention of Cars

In modern world economy, car ownership is a major parameter to understand economic development of any country. Increasing degree of car ownership signals countries’ economic and social development.Academic researchers and marketers utilize consumer demographics to identify consumers’ characteristics that will help them segment the consumer market for automobiles. Moreover, demographic factors of consumers are the most readily available and easy method to measure individual consumers. This research shows the study of the influence of occupation on a consumer’s purchase intention of cars. The total sample size chosen was 200. The survey was conducted using a questionnaire, which included a total of 16 questions. The respondents included thecitizens of India. The data is analyzed using two methods- descriptive analysis and inferential tools such as correlation and regression. The research included four variables such as Income Level, type of Occupation, level of occupation, Purchase Intention. Out if this purchase intention was dependent on the other three variables. The results showed that occupation has a very weak impact or influence on the purchase intention of cars. Keywords: Purchase intention, occupation, Income level.
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Factors That Influencing Consumers' Purchase Intention Towards Eco-Friendly Consumer Products

Factors That Influencing Consumers' Purchase Intention Towards Eco-Friendly Consumer Products

The problem of preservation on environment and natural resources was related to consumer consumption behavior. Therefore, consumers need to change the consumption behavior from normal products to eco-friendly products to reduce environmental damage (Sabita, 2013). However, it becomes a challenge for marketers to achieve the purpose of the environmental protection. Hence, the company used green marketing to persuade consumers to change their behavior from normal products towards eco-friendly products. But marketers were not clear about consumers‟ consideration during purchase eco-friendly products. Thogersen (2006) believe that different factors can affect consumers during the evaluation process of eco-labelled products therefore it is significant to identify factors influence consumer purchase intention. In a follow-up study, Kumar (2014) found that most of consumers purchasing eco-friendly products is the second most important and expensive compare to normal products.
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Factors influencing purchase intention towards smartphone brand among adults in Selangor

Factors influencing purchase intention towards smartphone brand among adults in Selangor

The purpose of this study is to investigate the relationship of brand image, product features, price, and peer influence towards purchase intention on smartphone brand among adults in Selangor. A total of 384 questionnaires were distributed using convenience sampling method. However, only 311 set of questionnaire were returned with a response rate of 81.0%. The data collected were analyzed using Statistical Package for the Social Science version 23.0 (SPSS). The reliability analysis, descriptive analysis and inferential analysis were conducted. The reliability analysis score for all variables exceeds 0.6 as suggested by previous researcher except for price. All independent variables are significantly related to purchase intention for smartphone brand among adults in Selangor. The regression model indicated that 53.1% (R 2 = 0.531) of the purchase intentions on smartphone brand among adults in Selangor was influenced by all independent variables. Purchase intention on smartphone brand among adults in Selangor is influenced mostly by brand image. Next, the influence factors to purchase intention on smartphone brand among adults in Selangor were followed by product features, perceived peer influence and lastly price. In order to further improve this research, future research should conduct a qualitative research and added a small number of appropriate variables. Knowledge of the factors influencing the intention to buy a smartphone among adults is useful for organizations to prioritize their resources such as investment and time with the most efficient and effective manner.
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Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social influence and economic influence. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows.

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Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia

Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia

developing the green products especially fuel efficient vehicles as hybrid car. Improve in the level of awareness will bring towards minimize the pollution and enhance the concern on green environment. Attitude is the most determine factor in predicting consumers’ intention to pay more for environmental friendly product. According to Laroche (2001), attitude plays most significant influence on consumers’ willingness to pay more for environmental friendly product. Hybrid car is new innovation of technology which proven will reduce the emission of hybrid car and save the limited fuel resource. Thus, it should be widely adopted by the population and penetration into our daily needs.
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Factors that influence purchase intention

towards proton cars / Mohd Zhafran Mohd Suhaili

Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili

The researcher used descriptive research because the data has been collected through detailed questionnaires, which it emphasizes to study an accurate profile of an individual to explain[r]

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FACTORS EFFECT ON POSITIVE AND NEGATIVE COUNTERFEIT PURCHASE INTENTION WITH AN EMPIRICAL STUDY

FACTORS EFFECT ON POSITIVE AND NEGATIVE COUNTERFEIT PURCHASE INTENTION WITH AN EMPIRICAL STUDY

The table above illustrates the regression analysis between unethical decision, social risk, bad quality, loyalty trust on negative purchase intentions towards counterfeit products. The regression analysis shows that the rate of purchase intentions towards counterfeit products, unethical decision was (β=-0.194,t=-2.018,p=0.045<0.05) it has a direct effect on counterfeit negative purchase intention, so the hypothesis is supported. Social risk was (β=-0.031,t=- 0.350,p=0.726>0.05) so it is not support the hypothesis, Bad quality was (β=-0.163,t=- 1.571,p=0.118>0.05) so it is not support the hypothesis ,trust and Loyalty to original products was (β=-0.116,t=-2.218,p=0.000<0,05) it has a direct effect on counterfeit negative purchase intention so the hypothesis is supported. And determine how much the independent variable is linearly related to one another. The model presented demonstrates that the variables unethical behavior had the VIF less than 5, 2.887, social risk had value of 2,498 and bad quality had 4,193, and trust had 3,789. The diagnostic tests for the regression model show that there exist no instances of collinearity as the VIF statistics associated with each of the independent variables in the model were within the acceptable range. In this case therefore given the values of significant presented ethical behavior and trust and loyalty explain the negative intention to purchase counterfeit goods, it implies that the factors that constitute the mode are ethical behavior and trust which have a negative effect on purchase intention of counterfeit products as presented in the table (Gaskin, 2016). The unethical decision has a stronger influence than loyalty and trust on consumer intentions to buy counterfeit goods, purchase intention= 1,971-0,194 (Unethical decision) - 0,116 (Trust, loyalty).
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