The results of the study showed that brand loyalty of the customers is positively affected when the brand (1) offers advantageous campaigns, (2) offers relevant content, (3)

the conceptual framework of brand equity, perceived quality, brand advocacy, brand loyalty, small business marketing, word-of-mouth marketing, social media marketing, pricing

Keywords: brand loyalty, effects of social media on business, marketing management, patronage, social media, traditional media JEL: M10, M14, M31,

In [13] , linear finite impulse response (FIR) filter has been designed by fractional derivative at prescribed frequency point, and it gives smoother passband and stopband region

The research demonstrated that social media marketing communication has the capacity to influence brand trust and brand affect, the two main determinants of brand loyalty.. The

Database marketing, loyalty cards, brand pages, search optimisation, social media, narrowcast channels, personal media, on demand, User Experience (UX), Virtual, Augmented and

- Splenocytes of SCID mice were used as effector (E), and 18IM cells and REFs as targets (T) in the in vitro NK cell cytotoxicity assay.. Non-parametric t-test was used to compare

The building blocks of Social media have positive effect on brand awareness, brand association, brand loyalty and perceived quality (Tresna & Wijaya,

Classification matrix based on linear discriminant analysis of Procrustes coordinates derived from adult male Blueback Herring caught in North Carolina (Chowan and Yeopim rivers)

Figure 1 represent proposed relationships between antecedent variables namely social media activities and brand love with brand loyalty stages including cognitive,

Social Media Brand Marketing INTRO A MULTI-PLATFORM MARKETING STRATEGY Social Media Management Marketing Print Marketing Online Marketing.. Realtor

The two types of practice (study and test) were blocked within the practice phase for each list, and the order in which the items were restudied/tested was randomized. The order of

Although clinical examination did not reveal any macroscopically visible mucosal tear of the tonsillar fossa, we considered subcutaneous facial emphysema as sequelae of

The result indicated that the online marketing communications, specifically, E- WOM, online communities and online advertisement are effective in promoting brand loyalty and

Sub-Structure 2: (1) Variable Social Media Marketing (X) and variable Customer Engagement (Y) had a significant contribution to variable Brand Loyalty

The study examines the impact of exchange rate risk exposure by estimating import and consumer prices exchange rate pass-through for seven sukuk issuing OIC member countries..

Thus, to make an OTC brand marketing impact on Consumer perception and brand loyalty, Price, Place and Promotion for OTC marketing mix must be considered by

Kunskapskrav A Eleven visar sin förståelse genom att välgrundat redogöra för, diskutera och kommentera innehåll och detaljer samt genom att med gott resultat agera utifrån