Thus, it is important for Apple companies to continue to build a positive image of brand so it will able to also build brand recall and brand recognition of

To Samsung Smartphone company based on this research about the influence of brand image, advertising, and perceived price toward consumer purchase intention are

Dengan merek yang memiliki kesadaran yang tinggi pada benak konsumen, diharapkan sebuah produk dapat mudah dikenal sehingga memiliki penjualan yang tinggi.Tujuan penelitian

This study seeks to determine the prevalence and pattern of alcohol use among teachers in secondary schools in Abeokuta, South-western Nigeria and identify psychosocial

Keywords: Globalization, Brand image; Brand awareness; Brand equity; Purchase intention; Brand performance; Brand loyalty; Purchase

This research analyzes the influence Brand Ambassador, Product Quality, Advertising, Brand image toward purchase intention on OPPO smartphone in Surabaya1. Based on

Sports direct including email address then need your identity or clothing and read out an invitation was poor terms and sports direct uk head office contact number you can shop

The research result shows that (1) Brand Awareness in online marketing strategies has a greater influence on Purchase Intention at 41.2% while Brand Awareness in the offline

The results show full mediating impact of brand image on Electronic Word of Mouth (eWOM) and customer purchase intention relationship, while partial mediating role of brand image

The purpose of this study is to investigate the relationship of brand image, product features, price, and peer influence towards purchase intention on smartphone

Chi HK, Yeh HR, Yang YT (2009) The impact of brand awareness on consumer purchase intention: The mediating effect of perceived quality and brand loyalty. Journal

After original sample coefficient calculation, it can be seen that the direct effect of brand awareness towards perceived quality, and brand image towards consumer purchase

Firstly, the study found that a causal relationship among dimensions of brand equity and purchase intention, in particular perceived quality, brand association and

The objective of the study was to establish the influence of brand personality sincerity on customer purchase decision of Smartphone by masters‟ students in

Keywords: Brand loyalty, Brand Awareness, Brand Image, Perceived Quality, Value, Purchase Intention, Hotel Industry, Brand Equity, Brand

The objective of this research is to demonstrate the influence of semiotic advertising efficacy on Generation Y’s brand equity and purchase intention towards smartphone..

Where our previous work was a first evaluation of using traditional decision tree algorithms in order to predict a set of (Pareto optimal) junction design alternatives, we now

Accordingly, the purpose of this study was to establish employees reactions particularly those of middle level managers who have gone through the senior