Top PDF Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

While demographics can be an effective way to begin to understand your potential consumers, msnbc.com and SS+K knew that they would need to dig deeper to identify the specific audience for their branding campaign. While some product categories can move forward with demographic information only, services such as news, entertainment, and sports media need more information to fine-tune their targets. For example, the Bravo network, which has successfully created numerous high-style reality shows that revolve around upscale pursuits like gourmet cooking, fashion modeling, or home design, recently developed for advertisers a one-off (that is, one-time publication) magazine it called Bravo Affluencer. Each of the two people on the cover represented a distinct psychographic segment that is key to Bravo’s targeting strategy: an attractive man and woman, both in their late twenties, shopping bags and PDAs in hand, passports visible in pockets, dressed casually but stylishly. These two models are reminiscent of the popular stars of the sitcom Will and Grace—and that’s no accident. Bravo executives actually use the phrase “Will and Grace” to describe two of their key viewer segments: urban gay men and single female professionals. Many of the network’s most popular shows such as Project Runway and Top Chef attract these viewers in large numbers. [2] As we learned in Chapter 5 "Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out", SS+K and msnbc.com had done significant segmenting and research to identify their target audience, the News Explorer.
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Advertising at the threshold: paratextual promotion in the era of media convergence

Advertising at the threshold: paratextual promotion in the era of media convergence

mayhem 22 for the unsuspecting patrons. The promotional intertext is provided by the female protagonists’ angst-induced telekinetic mayhem, which is also the dramatic centrepiece of the movie. In addition, the release date of the movie that was added to the end of some of the videos. The video had a very different look and tone to the more conventional advertising trailers that were produced by the studio. Of course, it was an advertisement in effect, but it could be read as an epitext, an exterior paratext, and hence carried a different inflection to the conventional trailers that spliced actual movie footage with a voiceover. Another noted use of promotional epitexts was as part of the aforementioned Dove campaign entitled ‘Real Beauty’ that included two of the most shared viral videos of all time 23 . These virals, ostensibly creative projects in their own right, epitextually fed into the campaign theme, which was that conventional cosmetics advertisements undermine female self-esteem. More examples of paratextual advertising include the official trailers for movies The Blair Witch Project and Paranormal Activity which were filmed in the same pseudo-amateurish style as the movies themselves. The trailers achieved a supportive epitextual framing for the movie, which was supposedly edited together by an investigative journalist from found Hi8, black- and white hand-held video and grainy surveillance footage, to lend the movies an impression of amateurish authenticity and blurring the distinction between the real and the fake (Appel and Maleckar, 2012).
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Advertising and product launch strategies in the light of tobacco advertising legislation

Advertising and product launch strategies in the light of tobacco advertising legislation

The analysis aims to test statistically whether tobacco firms do increase advertising prior to an advertising ban being implemented, as there is some documentation from the industry suggesting this is true. For example, Gallaher is reported by Tylee (2003) to have spent £2.5 million advertising the launch of a new brand of cigarette in the last few days before the main provisions of the 2002 Tobacco Advertising and Promotion Act came into force on February 14 th , 2003. Similarly, Imperial Tobacco‟s Lambert and Butler brand had a large advertising campaign at this time, notifying consumers about the forthcoming advertising ban, Kleinman (2003). Results suggest that there is some significant short-term increase in advertising behaviour, coinciding with product launches that firms instigate prior to legislation changes. However, firms do not generally maintain higher advertising expenditures than previously throughout the period between legislation being introduced and coming into force.
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Dynamic Integrated Scheduling of Hard Real-Time, Soft Real-Time and Non-Real-Time Processes

Dynamic Integrated Scheduling of Hard Real-Time, Soft Real-Time and Non-Real-Time Processes

Figure 1 presents a conceptual diagram of the resource allocation and dispatching requirements of each class of processes. Each axis represents the relative tightness of the requirements of the classes of processes, ranging from very loose to very tight. Hard real-time processes have extremely tight resource allocation and dispatching requirements. By contrast, best-effort processes have very loose resource al- location and dispatching requirements, generally being able to run as slow and sporadically as necessary without be- ing thought of as having failed. However, even within best- effort scheduling there is variation in terms of these require- ments. Non-interactive CPU-bound processes need greater amounts of CPU, but within very broad parameters they can use it in any size increments and at any time. I/O-bound pro- cesses, especially interactive ones, use relatively little CPU but need to receive it quickly once they have unblocked in order to provide good interactive responsiveness.
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Advertising Rates Effective January 1, Real Estate

Advertising Rates Effective January 1, Real Estate

If depictions of human models are used in display advertising for housing, the models should be clearly identifiable as reasonably re p resenting majority and minority groups in the New York-North ern New Jersey-Long Island Consolidated Metropolitan Statistical Area (“CSMA”) — according to the 2010 Census, the population of the CSMA is approximately 76% white, 14% black and 10% other — including without limitation that area’s black pop ulation, so that the models employed convey a message of gen eral inclusiveness of all persons regardless of race or color. Black and other mi no r ity models must be depicted in a manner, size and setting generally comparable to the depiction of white models in any par ticular advertisement or group of advertisements published.
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Tobacco Advertising, Promotion and Sponsorship (TAPS) Regulation in Indonesia: current and future challenges

Tobacco Advertising, Promotion and Sponsorship (TAPS) Regulation in Indonesia: current and future challenges

PP 109/2012 was signed by President Yudhoyono as an implementing regulation of the Health Law No 36/2009. It was a joint product from several ministries including Ministry of Health, Ministry of Industry, Ministry of Trade, with notably a three-year delay from the enactment of the Health Law. PP 109/2012 outlines several limitations on tobacco advertising, promotion and sponsorship (TAPS) such as: 1) limitations on the location of outdoor ads and size, with a maximum size of 72 m 2 , 2) limitations on appearance in printed media such as not on the front page and not in youth targeted media, 3) prohibition of use of brand image and publicity of tobacco sponsored events 4). Prohibition of discount prices and bans on use of misleading claims/information such as mild, lights, and slim. The regulation also outlines prohibiting selling cigarettes to minors and pregnant women. It also introduced a pictorial health warning (PHW) provision, which includes 40% of the front and back of the pack with an appropriate written description based on the picture. It also includes a written warning, “cigarettes contain thousands of chemicals, and there is no safe limit of consumption” (supplement table 1). There are no further regulations around cigarette retailing.
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Real Time Replication in the Real World

Real Time Replication in the Real World

The classic way to replicate Perforce depot metadata is to truncate the running journal file, which maintains a log of all metadata transactions, and ship it to the remote server where it is replayed. This has several advantages. It results in the remote metadata being updated to a known point in time. It also allows the primary server to continue to run without any interruption. The truncated journal file can copied via a variety of methods, including rsync/Robocopy, FTP, block-level replication software, etc. Automating such tasks is not generally very difficult. For systems where a low RPO is needed, however, the number of journal file fragments shipped over may make this approach impractical. Truncating the journal every few minutes can result in a huge number of journal files, and confusion in the event of a system problem. Extending the time between journal truncations, on the other hand, causes the servers to become out of sync for greater periods of time. This solution, therefore, tends to be more of a DR one rather than a HA one.
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Online Marketing Supports Promotion And Advertising Sales In Communities Dolly Localization

Online Marketing Supports Promotion And Advertising Sales In Communities Dolly Localization

Can be used as advertising media and product marketing at a lower cost than through print, radio or television. Before making a purchase, consumers can search for information through the internet in full. Then you can buy directly or online. With online purchases, consumers do not need to come to the shopping place so that it will be easier. For marketers, it will also save more through a lot of advertising, building and employee media. For example, what is done on catfish SMEs will do marketing online through the UMKM Putat Jaya website.

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Traditional-to-digital media shift – Social Media in Advertising and Sales Promotion

Traditional-to-digital media shift – Social Media in Advertising and Sales Promotion

Consumer Buying Behaviour: Many decisions are being made by the consumers daily. ‘What consumers buy where they buy, how and howmuch they buy, when they buy, and why they buy’ are the main concern of big companies to research on, theyneed to know about consumers buying decisions. Actual consumer purchases can be studied by the Marketersto find out what they buy, where, and how much. The answers are often locked deep within the consumer'shead hence learning about the why’s of consumer buying behaviour is a bit difficult.The main focus of themarketers is on the question that: How do consumers respond to various marketing efforts the company mightuse? The company that really understands how consumers will respond to different product features, prices,and advertising appeals has a great advantage over its competitors. The starting point is the stimulus-responsemodel of buyer behaviour. Marketers have to understand a lot before marketing strategies can be developed.
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Tobacco advertising, promotion and sponsorship and its effects on indian youth:  a review

Tobacco advertising, promotion and sponsorship and its effects on indian youth: a review

tobacco use. Behavioral changes such as a desire to hold a cigarette or articles akin a cigarette are found in a large proportion of youth being influenced by movies portraying tobacco use (Goswami and Kashyap, 2005). Youth exposed to cigarette brand names during sports events and other televised programs, newspapers or magazines, and being offered free cigarette or cigarette-branded merchandise promotions are significantly more likely to be smokers (Shah et al., 2008). Since the advent of COTPA, tobacco companies take the rescue of packet promotion for brand promotion. The brands are putting high efforts and capital on packaging of tobacco products by putting logos, colors, brand names etc. Studies show that plain packaging can reduce promotional value of the tobacco pack and can encourage tobacco consumers to quit (Bogolub, 1990). These findings have serious implications for India, which has a 51% population below the age of 25 years. Hence, protecting the youth from the influence of tobacco advertising and promotion becomes an urgent public health concern in India. The review also suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures (Arora et al., 2011). Today, indirect surrogate advertising still exists; future research should examine its effect, as it is likely to have the same impact as direct advertising on smoking behavior. Finally, counter -advertising has a protective effect on youth and may function as a cessation aid (Shah et al., 2008). The research findings reflect a clear breach of the Article 13 of the FCTC, weak enforcement of Section 5 of the COTPA, 2003 and calls for an immediate action for the policy makers. The National Program for Tobacco Control (NPTC) launched by the Indian Government should work closely through inter- sectoral coordination between different ministries. Well equipped laboratories manned with experienced scientists should be established for testing tobacco products. This is essential to keep a tab on all types of tobacco products. International organizations should fund more program and initiatives for tobacco control. There is a need to have in depth research to frame and design more strong policies and programs to reduce tobacco consumption.
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IT S TIME TO LAUNCH A NEW LEVEL OF IT SERVICE DELIVERY. Presented By:

IT S TIME TO LAUNCH A NEW LEVEL OF IT SERVICE DELIVERY. Presented By:

In addition to the primary website, Bross Group created two additional websites to address both their enhanced collaboration needs as well as building an Intranet solution for WaterRF e[r]

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Evolution in Real Time

Evolution in Real Time

While on the H. M. S. Beagle, Charles Darwin, followingthe advice of his mentor John Henslow, read the first volume of Lyell’s Principles of Geology. Darwin was impressed with Lyell’s ability to turn a seemingly random rock formation into something intelligible by considering the stratification and nature of the rocks and fossils within them and relating them to other formations to understand the history of the earth. Lyell’sconcept of time and gradualism influenced Darwin in his thinking of the origin of species.In the first edition of TheOrigin of Species, Darwin [75]estimated that if the wave action of the sea eroded a 500 foot high chalk cliff at a rate of one inch per century, then the denudation of a chalk deposit in England known as the Weald would have taken 306,662,400 years.This would be an underestimate if the cliff escaped the action of the sea for any length of time. Consequently, Darwin concluded that the earth was very old indeed and wrote “What an infinite number of generations, which the mind cannot grasp, must have succeeded each other in the long roll of years!” Such an ancient earth could provide the stage for the gradual origin of species by natural selection.Intimidated by William Thomson’s calculations that lead to an estimation of a younger earth, Darwin revised his assumptions in the second edition [75]and completely removed his estimate of the minimal age of the Weald from the third [75]and later editions of the Origin of Speciesafter having “been convinced of its inaccuracy in several respects by an excellent article in the 'Saturday Review,' Dec. 24, 1859.”Even so, Hugh Miller[76-78], despite his belief in divine creation, garnered and accepted the geological and fossil evidence that the earth was very old.
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The Google online marketing challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns

The Google online marketing challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns

Experiential learning is a pedagogical ap- proach whereby students experience “a task or set of tasks, and ultimately learn from their actions” (Neale et al., 2009, p. 7). Simpson and Pham (2007) note that such “learning strategies are based on application (using knowledge to solve problems) and analysis” (p. 1). Experiential learning helps grasp the relevance of information from situations encountered (McKeachie, 2002) and transform knowledge into know-how (Katula & Threnhauser, 1999). Many university educators advocate and incorporate real-world experiential learning in various disciplines including marketing related courses such as: marketing (Bobbitt et al., 2000; Drea et al., 1997; Munoz & Huser, 2008), market- ing research (Bove & Davies 2009; Bridges, 1999), marketing communications (Luck & Chalmers, 2007), personal selling and purchasing (O’Hara & Shaffer, 1995), services marketing (Gremler et al., 2000), economics (Hawtrey, 2007), and entre- preneurship and retail management (Daly, 2001). Students perceive experiential methods, par- ticularly real-world projects, as more effective for their learning (Karns, 2005; Navarro, 2008). Rela- tive to traditional lectures, students become more engaged with problem-based/problem-centered teaching (Gilbert & Andrew, 2004). For example, Rosso et al. (2009) report that MBA students dem- onstrated a high level of comprehension thanks to a search-advertising project in their course.
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The Role of Tobacco Advertising and Promotion in Smoking Initiation Lois Biener, Michael B. Siegel

The Role of Tobacco Advertising and Promotion in Smoking Initiation Lois Biener, Michael B. Siegel

SUMMARY The studies reviewed here comprise an impressive body of evidence that tobacco advertising and promotional activities are important catalysts in the smoking initiation process. Any particular study, taken alone, is sub- ject to criticism and alternative explanations. When viewed as a group, however, the conclusion that there is a causal relationship between tobacco marketing and smoking initiation seems unassailable. This is not to say that the nature of the relationship is clear or simple. Tobacco advertising has been unavoidable in the environment of adolescents and most teenagers do not become smokers. It is proposed that tobacco advertisements are particu- larly attractive to adolescents who, for one reason or another, are looking for an identity that the images are carefully designed to offer. These are the youths who would retain promotional items, while those whose identity needs are met in other ways would likely lose, discard, or forget about them. Having the items offers the vulnerable group an opportunity to “try on the image of a smoker” (Feighery et al., 1998). Doing so is likely part of a longer term process of accepting the image and, eventually, the smoking behavior that goes with it. More careful examination of the differential effect of advertising on more and less vulnerable youths would be very use- ful in helping us gain a better understanding of its effect.
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Night Launch

Night Launch

And her family owned a candy shop that was a front for the Jewish mob, and all that’s interesting stuff and I don’t blame them or Liam for wanting to know more about all of it -- I wa[r]

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Real-Time Communication

Real-Time Communication

An added feature built into AIM and other chat clients is the audio chat feature. AIM uses Voice over Internet Protocol (VoIP) to send and receive audio. VoIP is a direct competitor of telephone communication, using the Internet as a carrier. With AIM, you can use your computer system just as you would a telephone, with bidirectional sound capabilities. In order to use audio chat, your computer will require a microphone, speakers, and a full-duplex sound card. In computing, the terms half-duplex and full-duplex describe data transfer, and in the case of audio chat, the data is sound. Half-duplex means that data can travel only one way at a time. A walkie-talkie is a good example of half-duplex communication. One person talks, stops, and the next person talks, but both people cannot be talking and listening at the same time. In full-duplex communication, data is transferred in both directions simultaneously.
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The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences

The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences

In the past, the research on time landmarks mainly focused on its influence on self-control behavior, health choices, and its impact on the real self and the past or future self. In recent years, some scholars have begun to study its impact on product type preferences. Research indicates that this is because the time land- marks will affect the individual’s psychological perception, and the individual’s mental state and cognitive state will affect their preference for information ap- peal. However, the predecessors’ research on the type preference of advertising appeals is generally from the individual characteristics of consumers (Wang & Zhang, 2005), or the degree of consumer involvement in products (Pieters et al., 2002), and different product types and brands (Fisher & Dube, 2003). Li et al. (2015) explores consumers’ preferences for the types of advertising appeals, so the impact of consumers’ preference on advertising appeals needs to be further studied under different time landmarks. The study concludes that the time landmarks affects consumers’ preference for the type of advertising appeal, that is, consumers who activate the fresh time landmarks prefer the rational adver- tising appeal, while consumers who activate the ending time landmarks prefer the emotional advertising appeal. Rational advertising appeals are best matched with some environmental clues that indicate the fresh time. Sensitive advertising appeals are best matched with some environmental clues indicating the ending time, whether it is a situational time landmarks embedded in the advertisement or in the advertisement. The real time landmarks of the prompt so that the con- sumer has a better attitude towards the advertisement. To this end, this study explores the impact of time landmarks on consumer preference types prefe- rences through three experiments.
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Real-Time Forecasting

Real-Time Forecasting

This Book Chapter is brought to you for free and open access by the Economics at UR Scholarship Repository.. It has been accepted for inclusion in Economics Faculty Publications by an au[r]

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Real-time Virtual NIC on KVM for Real-Time Network with OpenFlow

Real-time Virtual NIC on KVM for Real-Time Network with OpenFlow

Implementation of vNIC handling • Adding real-time information (DSCP and deadline time). ▫ Implemented on vNIC(ne 2000 _pci) in qemu-kvm[r]

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Real-Time Relationships

Real-Time Relationships

(I wanted to mention this point earlier but it escaped my mind, one of the ways that you would test the theory of the fact that a lie that is told to children that is not moral in nature can be withdrawn, but a lie that is told to children that is moral in nature or is presented as moral in nature, that it cannot be withdrawn, you would obviously contrast something like Christianity – which is a lie told to children that is moral in nature, or thought to be moral in nature, or fantasized to be moral in nature – versus the Easter Bunny and Santa Claus and so on – which are lies told to children that are not moral in nature – whether parents end up withdrawing this and sort of “Hah hah,” but you don’t get this with religion, because religion is presented as moral in nature, therefore it can no longer be withdrawn from the discussion, because then you’ve portrayed yourself as an unbelievable, destructive hypocrite, which parents generally aren’t that keen on doing, because they want to continue to pillage their children’s time and attention for the remainder of their natural born lives.)
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