Top PDF Mobile phones as a social medium for the deaf: a uses and gratifications study

Mobile phones as a social medium for the deaf: a uses and gratifications study

Mobile phones as a social medium for the deaf: a uses and gratifications study

was once limited for members of the deaf community, technology has eased the doors of access open again. Through the advent and increasing dispersion of new communications media, including SMS and the Internet, deaf people now have at their disposal new mediated socialization options that were not available before. In an age where there is increased pressure from policies to address the growing concerns of accessibility, obtaining user information on specific consumer groups will become necessary. The results yielded from this study will have implications for manufacturers and service providers as they seek for ways to better meet the needs of a diversifying customer base. The study’s social merit is grounded in providing an improved understanding of how best to meet the communication needs of not just the deaf, but all those who desire the tools to communicate effectively.
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Uses of Mobile Phones in Post-Conflict Liberia

Uses of Mobile Phones in Post-Conflict Liberia

Abstract—Liberia is a country emerging from years of pro- tracted and devastating civil conflict. Left without any fixed line telephone infrastructure, it relies solely on the mobile phone for telephony. This study investigates the usage of mobile phones in this immediate post-conflict setting. In particular, we adopt the uses and gratifications approach to media research, giving focus to both instrumental and intrinsic motivations for use. Mobile phone users in both the capital city of Monrovia and in various rural areas were surveyed using the Q methodology, which identified distinct perspectives within these urban and rural groups. Participants were then sorted into groups where each group contained users with similar perspectives on their mobile phones. These identified groups included sets of users who saw their phones as productivity enhancers, means of connectivity to family and friends, essential business tools, technological curiosities, and sources of personal security. The idea of a phone as a stylish object was markedly rejected, especially in rural areas. We contrast these Q-sort results from Liberia with previous work from Kigali, Rwanda, finding differences especially as related to security.
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A Study of Work Related Excessive Time Uses of Mobile Phones & Social Networks in Fuzzy Cognitive Mapping (FCM)

A Study of Work Related Excessive Time Uses of Mobile Phones & Social Networks in Fuzzy Cognitive Mapping (FCM)

enhanced the power of cognitive maps considering fuzzy values for the concepts of the cognitive map and fuzzy degrees of interrelationships between concepts. FCMs can successfully represent knowledge and human experience, introduced concepts to represent the essential elements and the cause and effect relationships among the concepts to model the behavior of any system. It is a very convenient simple and powerful tool, which is used in numerous fields such as social economical and medical etc. In this modern world young generation use most of time on mobile phone, face book, email etc. and this become their routine habit. So in this paper we analyze the effect of excessive time use on mobile phones, face book and other social networks among youth in Chennai. Moreover the data which we have collected from the youth is an unsupervised one and also there is an uncertainty in the concepts. Hence fuzzy is
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The allure of luxury brands’ social media activities:a uses and gratifications perspective

The allure of luxury brands’ social media activities:a uses and gratifications perspective

5. Implications An emerging strand of UGT research examines the gratifications obtained in a social media context (e.g. Karnik et al., 2013; Ledbetter et al., 2016; Phua et al., 2017). A key contribution of this study is the exploration of gratifications sought and obtained. Much of the extant theorizing has neglected what is sought and obtained by individuals (Palmgreen and Rayburn, 1979), especially in the context of using social media (Bae, 2018). It can be argued that a match between gratifications expected and gratifications obtained will encourage individuals to continue to use the medium in question. By investigating the gratifications sought by millennial social media users, this study has found that millennials seek both accessibility and interactiveness from luxury brands. Unlike older generations (such as baby boomers, who are considered to be the traditional consumers of luxury goods), millennials are the first generation to use technology at every stage of the customer journey (Mintel, 2015). Appealing to these consumers is the driving motivation for luxury brands to adopt social media (Ko et al., 2016). Evidence points to the importance of accessibility and interaction between the brand and millennial users (D’Aprizio et al., 2017; Mintel, 2015). However, this study somewhat challenges assumptions regarding millennials’ desire for interaction from luxury brands on social media. Despite the predominant lack of interaction with brands, the sense of accessibility achieved through the brands’ presence on social media fulfills both the affective and the cognitive needs of millennial users. In other words, millennials are widely accepting of luxury brands’ aloofness and the distance they maintain.
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User Determinism: A Study of the Determination of Gratifications on the Uses of China’s WeChat

User Determinism: A Study of the Determination of Gratifications on the Uses of China’s WeChat

respondents requested more features, but forgot that mobile devices have their limitations comparing to computers. Thus, not all functions are suitable to WeChat. After all, WeChat mainly runs on mobile phones, and the sizes of mobile phones are not appreciate for users to edit Word, Excel, or PPT files. In addition, adding certain features would inevitably increase the disclosure of personal information. For example, some respondents hoped users could see who had ever visited their Moments. However, if this service was activated, visitors’ activated would be recorded and exposed. And, the Friend Commendation service would provoke WeChat to extract users’ contact lists and disclosed to others.
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Twitter Uses and Gratifications of High School Students

Twitter Uses and Gratifications of High School Students

Twitter has been launched in October 2006. It is a free real- time short messaging service that enables users to send and read messages (tweets) through the Twitter website, short message service (SMS), mobile application, and various desktop applications. One important characteristic of Twitter is that it limits users to send updates in only 140-character. Despite the critics of the 140-character medium, there is an explosive growth and adoption of Twitter. For example, Barack Obama used Twitter during his 2008 presidential campaign to spread his messages to the American public. Some organizations have had great success in using Twitter to inform their customers of discounts and news related to their products. Many social media marketers and researchers believe that Twitter has a lot of business values. In particular, marketers can easily use Twitter to find out what people are saying in real-time and what people are talking about their products (electronic word-of-mouth). Twitter, an online social networking and micro-blog service, is a relatively new
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Mobile Phones and Deaf People Discussion Paper

Mobile Phones and Deaf People Discussion Paper

TTY connection issues As addressed earlier in this paper, when analogue transmission ceased, Deaf people could no longer use their TTYs with mobile phones. No alternative option is currently available in Australia. In Europe the Nokia 9000 range includes a V.18 standard modem chip, which allows ‘handshakes’ with various network protocols such as ASCII, DTMF and baudot (TTY). This means that the Nokia 9000 mobile phones are able to ‘talk’ with TTYs. Deaf people in Europe have quickly and increasingly adopted the Nokia 9000 range as a model for portable mobile phone communication. The Nokia 9000 range also has functions that include Internet access, fax, SMS, WAP (Wireless Access Protocol), word processor and other features.
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Study on the Continuance Usage of Mobile Health Management Application based on Uses and Gratifications Theory

Study on the Continuance Usage of Mobile Health Management Application based on Uses and Gratifications Theory

usa of MHMA by users is mainly to meet the individual various need of health management. when the needs are satisfied, users will continue to use the MHMA. Therefore, the U&G theory is applied in this research to study users’ continuance usage behavior of MHMA. In the research scenario of MHMA, health related knowledge, individual health management services, healthcare products and healthcare method are supplied by the instrumental function and e-commerce function of MHMA. Users’ health information need and health management need can be satisfied through the using of the instrumental function. Health information need and health management need can be summarized as utility need, since they are directly related to individual's actual health, and their main purpose is to improve individual health. In addition to the instrumental function and e-commerce function, social function also plays an important role. Users can find friends with the similar health issues, communicate and keep in touch with them, share their own health experience, share health knowledge, recommend health products and express their health management achievement, and show individual healthy image to others through the chat function and online or offline friend group of the social function, and users can get likes, encouragement and good impression from other users. All in all, users’ need of social interaction, social expression, and social image are gratified through the social functions. Using the MHMA is mainly to alleviate health issues and improve individual health. Before using MHMA, users fantasy that they can lose weight, be healthier, and look more beautiful after adopting the health management methods and services. When users’ fantasy comes true, they will feel very happy. Of course, they also feel happy in the during of MHMA using, if users get health information they need, make friends with who have similar health issues, and adopt effective health management methods and etc. In short, hedonic need including perceived happiness and perceived fantasy can be gratified during the using of MHMA.
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Social media and social support: a uses and gratifications examination of health 2.0

Social media and social support: a uses and gratifications examination of health 2.0

anonymity it afforded. The benefit of face-to-face groups however was the ability to build stronger connections and have real human contact. Content Analysis Results In question 1 of the online survey, respondents were asked to list up to five websites they utilized for Down syndrome-related purposes. The top two types of sites listed were Facebook groups (137) and BabyCenter groups (59). One group from each of these platforms was selected for further analysis. In addition to the content on the site, the site’s structure and design features were also analyzed. Table 17 describes the various aspects of the two sites. Although one is categorized as a social network, and the other as a discussion forum, both platforms are almost identical. The biggest difference can be found in the area of identity management. On Facebook, group member identities are linked to their individual Facebook profiles. Most Facebook users display their real full name, as it is a way for them to connect with their social network (friends and families). Depending on how their privacy levels are set, significant levels of personal information can be discovered about individuals. Group members are able to “friend” or connect with one another outside of the group setting. BabyCenter, however, is not a social networking site and contact between members is limited to activity within the group. Identity profiles of group members contain minimal amounts of real personal information. By default, unless
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Uses of Mobile Phones in Post-Conflict Liberia

Uses of Mobile Phones in Post-Conflict Liberia

Liberia is a country emerging from years of protracted and devastating civil conºict. Left without any ªxed-line telephone infrastructure, it relies solely on the mobile phone for telephony. This study investigates the usage of mobile phones in this immediate post-conºict setting. In particular, we adopt the uses and gratiªcations approach to media research, giving focus to both instrumen- tal and intrinsic motivations for use. We surveyed 85 mobile phone users in both the capital city of Monrovia and various rural areas, as well as interview- ing experts from two major service providers and the industry regulator. Users were interviewed using the Q methodology, which identiªed distinct perspec- tives within these urban and rural groups. These identiªed perspectives in- cluded sets of users who saw their phones as productivity enhancers, means of connectivity to family and friends, essential business tools, technological cu- riosities, and sources of personal security. The idea of a phone as a stylish ob- ject was markedly rejected, especially in rural areas. Expert interviews con- ªrmed and supplemented these ªndings. We contrast these results from Liberia with previous work from Kigali, Rwanda, ªnding differences especially as related to security.
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Social media use by SMEs in Greece : a uses and gratifications approach

Social media use by SMEs in Greece : a uses and gratifications approach

knowledge, it is the first study including the utilitarian constructs of immediate access and monetary outcomes as motivations to use social media by SMEs. From a societal point of view, the outcomes of this study outline a Greek SME persona and can help existing and potential SMEs struggling with little or no budget, to identify social media ways to achieve their goals. The majority of SMEs in Greece are micro firms, where the owner is also the manager and the responsible person for social media communication. What we could conclude is that managers/owners of SMEs are too busy running their business, to find time for social media. Instead they randomly give attention to social media, inside or outside their business hours mainly to distribute content or respond to customers, as an alternative corporate website, rather than initiate discussions or stimulate interaction. However, monetary outcomes is a gratification successfully obtained from social media use (M=3.674), which means that by incorporating social media in their daily business, SMEs can increase their revenue or save time in the long term.
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Hispanic Acculturation and Social Media Engagement: A Uses and Gratifications Perspective

Hispanic Acculturation and Social Media Engagement: A Uses and Gratifications Perspective

Berry indicates that several pre-existing environmental factors also contribute to the acculturation process (p. 21). These factors include age, education, social status, and cultural distance. Age has a significant impact upon acculturation. The earlier in life one begins the acculturation process, the higher the likelihood of a smooth transition. Those who begin acculturation later in life tend to have a harder time adapting to a new cultural norm. Education is a typical predictor of acculturation success. This is attributed to higher capacity for problem solving; an attribute which comes in handy when adapting to a new culture. Education also correlates to other resources, including occupation and income, which facilitate acculturation. Finally, education introduces immigrants to the language, customs and norms of their new cultural surroundings. Social status can be a challenge to acculturation, since immigrants tend to lose any previously attained status as a result of entry into a new culture. In a sense, any status achievements from one’s native culture are rendered neutral and individuals have to “start from scratch” as the saying goes. Cultural distance refers to the dissimilarities between the two cultures in an individual’s life. Generally speaking, the greater the distance between the two cultures, the more difficulty the individual will encounter during the acculturation process. Of these four environmental factors, the concept of education is an important consideration for the current study and will be further elaborated upon in the research methodology.
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Millennial Social Networking Behavior from a Uses and Gratifications Perspective.

Millennial Social Networking Behavior from a Uses and Gratifications Perspective.

encouragement. I would also like to express my gratitude to Erin Elizabeth from With a Wink and a Twirl, Brittney Marie from Pretty Little Pursuits, and Lauren Ashley from The Fashionista's Diary for their help in making this research study possible. I am most thankful for the undeserved blessings that God has given me, including my parents who have provided me with unconditional love, support, security, and selflessness. I am thankful for my father, Felix, and his selfless desire to serve others, as well as his love, encouragement, advice, “nagging,” and fondness of his “grand-dog.” I am grateful for my mother, Ling, for being my friend and advocate, and for being a constant source of comfort, unending love, empathy, wisdom, and compassion. I am also thankful for my hardworking brother, Osmond, who has consistently set the bar for academic achievements, inspiring and motivating me to become who I am today. I would like to thank my amazing and devoted husband, David, for being my very best friend and “Toast Boy,” and for providing me with patience, emotional support, laughter, encouragement, and never-ending “favors.” He is the best! I am also so thankful for his sweet family who are equally loving and encouraging. I am grateful for my good friends, Emily, Tammy, Beth, and Katy for their constant
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Sharing of Sponsored Advertisements on Social Media:A Uses and Gratifications Perspective

Sharing of Sponsored Advertisements on Social Media:A Uses and Gratifications Perspective

useful within the marketing context to help brands understand and develop their strategies to encourage users of social media to share these advertisements. 7.1. Limitations and future research Despite its contributions this study is not without limitations and these provide fruitful avenues for further research. Firstly, this study was undertaken in the context of tourism-related sponsored advertisements and consequently findings may not be generalizable to other industries. Future research should seek to understand whether the motivations highlighted in this study are still significant in other contexts. Given that gender was not found to be a significant moderating variable, future research could explore other potential moderating variables, for example age and personal innovativeness. On the other hand, further research might adopt an experimental approach utilising gender-specific tourism-related sponsored advertisements to explore differences. Thirdly, this research utilised both convenience and snowball sampling methods which are associated with less generalisability. Therefore, future research should seek to utilise random samples to test the proposed model. Finally, this study was undertaken in the UK and therefore findings may not be generalised to other countries. Future research should utilise the validated model in other contexts to investigate the possibility of cultural influences on motivations. The reasons that people use social networking sites has been found to be related to the inherent social and individual needs of people, meaning the U&G an individual has from using a particular social media platform are not the same for everyone. Thus, individual difference indicators between consumers should be examined to understand the differing motivations between consumers.
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A Uses and Gratifications Approach to Hulu

A Uses and Gratifications Approach to Hulu

Drawing from the four main motivations from previous uses and gratification research (diversion, personal relationship, personal identity, and surveillance) what will be the specific motivations that draw someone towards Hulu? In addition, given the nature of the Internet as a medium and work with focus group data, the possibility of other factors like convenience come into play. For instance, Hulu differs from television in many different ways, as there is a wider range of content available on Hulu. Many television shows have introduced webisodes on Hulu solely created for online viewing. Other longer-form content is also available. For example, in connection with Jimmy Kimmel’s Aloha to Lost special that aired on ABC, in which the host welcomed stars from the series Lost after the series finale aired, Kimmel held a Q&A session that could only be seen on Hulu. Hulu also is more interactive. One can share links and rate episodes that they watch. And instead of watching what ABC or NBC thinks its audience should be watching at the moment on traditional television, on Hulu one can select any show they want to watch at any time they want to watch. There is no set schedule.
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Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter

Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter

gratifications these scholars obtained from using Twitter. However, maintaining awareness inevitably leads to exposure to the noise of all of the information those in a person’s network deem interesting to share with their ‘imagined audience.’ Should we develop more sophisticated tools for filtering the noise, to narrow the gap between the imagined and real audi- ence? Perhaps filtering tweets so that only those tweets directly related to a scholar’s research interests appear in the scholar’s Twitter feed. Or is the noise a double-sided coin, both a strength and a weakness of the social media platform? While too much noise can be bad, noise is also a sign of a dynamic, information-rich environment (Makri et al., 2014). Our findings suggest noise has the potential to facilitate serendipitous experiences.
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How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach

How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach

50 young millennial population as 70% of the participants were 18-21 years old. In general, young Millennials are becoming more self-aware and conscious of issues in the world, but they’re still learning and growing. At this age range, these young Millennials will be voting in the next general election for the first time in their lives and social-political issues are now beginning to impact them as they determine party affiliations and which candidates support the social-political issues that they believe are important. In the sample, the number of female participants was twice the size of male participants so this gender was highly underrepresented in this study. In a study on pro-environmental issues, Steger and Witt (1989) found that women displayed higher levels of perceived policy influence and political participation compared to men. While the gender difference in this study was a result of more females registered in communication classes than men, greater gender equality in the sample may have highlighted different online and offline activism behaviors.
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Uses and gratifications of social media in the Middle East North Africa region

Uses and gratifications of social media in the Middle East North Africa region

Snapchat is free to be downloaded by anyone anytime on a smartphone. The application asks the user to login or sign up when he/she presses on the application icon. To create your account for the first time, you enter the email, birthday and password. Then a username is needed to be as a unique identity for the user on Snapchat. Eventually to make sure that the user is a real person, a verification is required using a code sent to the mobile, but this step could be skipped. Now the application is open to send ‘snaps’ to friends and family, with a tutorial on how to take your first snap and share it with others. A cautious privacy reminder pops on the screen claiming the ability of any user to save your snaps which might put your security and life details in jeopardy (Snapchat, 2019).
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Uses and Gratifications of Social Networking Websites among Youths in Uyo, Nigeria

Uses and Gratifications of Social Networking Websites among Youths in Uyo, Nigeria

The data from the respondents indicate that 34.9% were always satisfied; 7.8% were rarely satisfied; 55% were sometimes satisfied while 2.3% were not satisfied at all. The lack of satisfaction stemmed from absence of expected types of friends, absence of online friends at a particular time, lack of update from friends and lack of update from site hosts. The implication of these findings is that although the social networking websites do meet the needs of the youths, they are not always satisfied. It leaves a hole between expectation and fulfillment. So many people take the internet generally and social networking websites in particular as automatic solutions to problems once one has accessed them. But as the findings indicate, the websites are not hypodermic needles or bullets that solve problems once they are fired. This means that in spite of the popularity and importance of social networking websites in the lives of their users, the sites can, at best, give information that can solve some problems sometimes. One of the reasons given for lack of satisfaction is that the site hosts do not provide new updates. This is an indication that the websites have weaknesses of their own. That the absence of expected friends online can cause dissatisfaction means that a user cannot be entirely happy with social networking websites without the availability of his/her type of friends. The websites are meant for interaction and without it, the very essence of accessing the websites is unfulfilled.
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The allure of luxury brands’ social media activities: a uses and gratifications perspective

The allure of luxury brands’ social media activities: a uses and gratifications perspective

You appreciate it more” (#16, female). Meanwhile, users’ cognitive and aesthetic needs were satisfied as they browsed and read content, such users are referred to as “information digesters” by Gao and Feng (2016). The participants felt that the social media marketing of luxury brands keeps a distance between brand and consumer by denying two-way conversation and maintaining a sense of exclusivity. A reoccurring notion is that followers are discreet outsiders looking in. Often withholding from commenting or clicking the Like button, they simply observe, continuing the metaphor of voyeurism, until they decide to purchase luxury goods. Observing what luxury brands are doing helps consumers to satisfy their aesthetic needs while being entertained by the online content. Interestingly, the term “follower” has been related to submissive and passive individuals (Zaleznik, 1965). Similar to the luxury retail environment, that is are designed to do more than encourage sales of goods (Dion and Arnould, 2011); they aim to sell “the experience”
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