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[PDF] Top 20 AN OVERVIEW OF RETAILER’S BRAND AND CUSTOMER BASED BRAND EQUITY: AN EXTENSIVE REVIEW

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AN OVERVIEW OF RETAILER’S BRAND AND CUSTOMER BASED BRAND EQUITY: AN EXTENSIVE REVIEW

AN OVERVIEW OF RETAILER’S BRAND AND CUSTOMER BASED BRAND EQUITY: AN EXTENSIVE REVIEW

... the brand loyalty and its influence to the framework of the brand ...its equity of the brand. Surprising, brand awareness has not appeared as the essential factor for the demonstration ... See full document

13

Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers -  A Structural Equation Modelling (SEM) Approach

Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers - A Structural Equation Modelling (SEM) Approach

... 159 based on this algorithm. It customizes recommendations for each customer based on his/her digital ...requires extensive data about customers, the well established players, with their huge ... See full document

26

MEASURING AND UNDERSTANDING CONSUMER-BASED BRAND EQUITY OF  READY TO EAT PRODUCTS: A STUDY WITH REFERENCE TO OATS

MEASURING AND UNDERSTANDING CONSUMER-BASED BRAND EQUITY OF READY TO EAT PRODUCTS: A STUDY WITH REFERENCE TO OATS

... is brand equity (Atligan, ...A brand is any label that carries meaning and associations, and a great brand lends coloration and resonance to a product or service (Kotler, ...strong ... See full document

12

Determinants of brand equity for fresh fruit in Vietnam: Based on customer approach

Determinants of brand equity for fresh fruit in Vietnam: Based on customer approach

... consumer brand perception, such as (1) promoting the benefits of fresh fruits such as having good benefit to customer’s health in order to stimulate consumer’s tastes and increase market segment; (2) developing ... See full document

7

Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention

Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention

... particular brand will need to review the existing brands in the market (Teng et ...by brand on purchase decisions and consumers willing to pay extra pricing (Aaker, ...as brand personality and ... See full document

13

Determinants of Customer Based Brand Equity : A Study of Public and Private Banks

Determinants of Customer Based Brand Equity : A Study of Public and Private Banks

... the brand equity in the Albanian banking ...an extensive literature review about the branding and services branding, seven measures were chosen to determine the brand equity, ... See full document

13

Evaluating Perceived Quality Factor in Affecting Customer Purchasing Behaviour

Evaluating Perceived Quality Factor in Affecting Customer Purchasing Behaviour

... care brand often determine a brand’s strength, especially in the beauty care industry (Yeung and Ramasamy, ...Meanwhile, brand equity comprises of overall quality and choice intention (Hanaysha, ... See full document

7

The Comparison Between Dettol And Lifebuoy Brand In Term Of Brand Equity Based On Customer Perspectives In Malacca

The Comparison Between Dettol And Lifebuoy Brand In Term Of Brand Equity Based On Customer Perspectives In Malacca

... a brand is to say to be strong entity if it is consistent over a long period of time in providing the product or service which consumers and prospective purchasers can rely and trust, which will lead to a ... See full document

24

INFLUENCE OF BRAND EQUITY ON FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION FIRMS IN NAIROBI, KENYA

INFLUENCE OF BRAND EQUITY ON FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION FIRMS IN NAIROBI, KENYA

... branded customer service ...investment based on individual firm‟s strategy, however the most visible and attractive segment is money transfer and payment platform, emerging as m-commerce ... See full document

45

“The Impact of Brand equity on Business and customer perception”

“The Impact of Brand equity on Business and customer perception”

... to review brand and customer relation in order to use brand equity to get ...increase customer awareness which can be substantial pay offs for ...on customer requirement ... See full document

10

Investigate The Relationship Between Brand Equity, Brand Loyalty And Customer Satisfaction

Investigate The Relationship Between Brand Equity, Brand Loyalty And Customer Satisfaction

... the brand equity impact on customer satisfaction and customer loyalty,Janjiou et ...include brand equity, customer satisfaction and brand loyalty ...toward ... See full document

7

How to Increase Brand Equity and Brand Loyalty?

How to Increase Brand Equity and Brand Loyalty?

... are based on the following characteristics: (1) Consumers are still published books (various authors, editions and years, as well as levels of education) Erlangga Publisher in Samarinda City; (2) Residing in ... See full document

8

Index Terms - Brand equity, Marketing Mix Elements, FMCG, UAE, Structural Equation Modeling, Brand Awareness, Brand

Index Terms - Brand equity, Marketing Mix Elements, FMCG, UAE, Structural Equation Modeling, Brand Awareness, Brand

... Washburn(2002) working on the scales proposed by Yoo & Donthu (1997, 2001) – tested a total of 7 constructs – MBE (4), OBE (1) and two constructs measuring attitude toward the brand and purchase intention ... See full document

11

ANTECEDENTS OF CUSTOMER SATISFACTION: A CASE OF NEPAL TELECOM GSM NETWORK

ANTECEDENTS OF CUSTOMER SATISFACTION: A CASE OF NEPAL TELECOM GSM NETWORK

... the customer assessment of a product or service in terms of whether that product or service has met their needs and expectations ...primarily based on the customers previous experiences with ... See full document

8

Possible Effect of Merger and Acquisition on Brand Equity: a Case Study of IT industry

Possible Effect of Merger and Acquisition on Brand Equity: a Case Study of IT industry

... study, brand awareness and perceived brand value are proved to be important sources of brand equity, a finding that coincides with the results of research by Keller (2013) and Rios & ... See full document

38

Does the ethnic consumer consider the relevance of the retailer in their decision to buy wine in Christchurch?

Does the ethnic consumer consider the relevance of the retailer in their decision to buy wine in Christchurch?

... First this research has confirmed that ethnic consumers do consider the relevance of retailers and retailers do affect the amount they spent on wine. However, this only presented the current situation. Therefore, future ... See full document

125

Factor of brand equity, brand relationship & customer buying decision behavior in automotive industries

Factor of brand equity, brand relationship & customer buying decision behavior in automotive industries

... Industries, brand relationship is one of the elements that for us to look at the relationship towards the customer buying decision ...the brand relationship can be described as the way in which ... See full document

6

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... affect brand equity directly (Atilgan, ...a customer for doing transaction with a especial organization and purchasing goods and services (Sosana et al, ...2003). Brand loyalty can be defined ... See full document

10

Building Brand Equity Through Customer Service: A Study on Restaurant Industry in Malaysia

Building Brand Equity Through Customer Service: A Study on Restaurant Industry in Malaysia

... Brand equity is one of the most important concepts in marketing and it has received significant attention in academic ...strong brand equity allows an organization to gain competitive market ... See full document

8

BUILDING STRONG BRAND EQUITY OF SUPERMARKETS IN THE CONTEXT OF BANGLADESH

BUILDING STRONG BRAND EQUITY OF SUPERMARKETS IN THE CONTEXT OF BANGLADESH

... established brand that give them the most satisfaction regarding price and location as ...A brand can dominate the market if it can introduce unique products to benefit its ...the brand loyalty has ... See full document

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