Top PDF Research on the marketing strategy of MS refined oil retail business

Research on the marketing strategy of MS refined oil retail business

Research on the marketing strategy of MS refined oil retail business

本文从大环境分析着手,分析国内外成品油零售市场环境,然后着眼于福建 成品油市场分析 MS 成品油零售业务市场营销所处的环境,包括 PEST 分析、竞 争对手分析和 SWOT 分析等等,通过分析本文认为 MS 公司想在新的竞争环境中 保持领先地位不落后需要对品牌和产品进行重新定位,尽可能打造出有别于竞争 对手的差异优势,通过产品创新打造核心竞争力。 (1)识别出包括政府机构及企 事业单位客户、私家车客户、客货运客户和农业用油客户四大块目标市场 ,在 市场定位上要突出品牌的“性能”和环保”两个特征,同时对产品进行品牌化包 装,与竞争品牌定位区隔开来; (2)加强产品的品牌化发展,创建强劲系列和养 护高标系列,同时加大技术投入加速产品升级、加速新品开发; (3)在渠道策略 方选择渠道扩张和多渠道策略,一方面扩张内部营销渠道填补空白区域,另一方 发展外部营销渠道和网络营销渠道,做到三管齐下; (4)促销策略要考虑全面性, 所以人员促销、营业推广、公共关系和广告促销都要兼顾,要把握时机利用事实 创造舆论,通过公益事业和赞助赛事来提升企业形象; (5)通过竞争定价进行灵 活的价格调整,在宏观调控的限定范围内,通过优惠政策组合寻找价格优势。
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Marketing Strategy Research on Zhengzhou Nissan MPV

Marketing Strategy Research on Zhengzhou Nissan MPV

With China's sustained and rapid economic development, the automobile industry has become an important pillar of our national economy, while car marketing has also become an important component of the marketing. The research on marketing strategy of car sales has a practical significance on the brand development and the industry development. Now, increasingly competitive market environment is demanding of more than a good product and a good system to manage the pre-term, mid-term, and post-term of the marketing. This article is a full range of marketing strategy research on Zhengzhou Nissan MPV.
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3G Marketing Strategy Research of China Telecom

3G Marketing Strategy Research of China Telecom

This article hopes to research China Telecom 3G marketing strategy, by drawing on useful international 3G industry marketing experience, combining with China's specific macroeconomic e[r]

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Research in marketing strategy

Research in marketing strategy

marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise. We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current state of marketing strategy research by examining the papers in the six most influential marketing journals publishing such papers over the period 1999 through 2017. We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and declining use of both theory and primary research designs. However, we also uncover numerous opportunities for developing important and highly relevant new marketing strategy knowledge—the number and importance of unanswered marketing strategy questions and opportunities to impact practice has arguably never been greater. To guide such research, we develop a new research agenda that provides opportunities for researchers to develop new theory, establish clear relevance, and contribute to improving practice.
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Research on the Marketing Strategy of HS Medicines Company

Research on the Marketing Strategy of HS Medicines Company

First of all, this paper will analyzes the current situation of China's pharmaceutical industry, mainly from the macro environment, industry competition environment, and then this paper will analyze the major marketing models , channel mode and promotion mode of China's pharmaceutical industry.This paper mainly uses PEST model, the Potter competition model to analyze the environment of China's pharmaceutical industry. Secondly, the paper analyzes the current marketing strategy from three aspects of marketing strategy, marketing channel mode and marketing promotion mode, and pointed out that the company's current marketing advantages and the existing problems. Then, through the STP market segments, this paper will reanalyze the target market and market positioning that HS Medicines Co should choose. On this basis, with the application of marketing strategy portfolio theory,this paper will analyze the method of how to further improve its marketing system of HS Medicines Co,and puts forward relevant recommendations.
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Factors influencing sustainable strategy implementation : explorative research into the implementation of a sustainable marketing strategy in ongoing business practices

Factors influencing sustainable strategy implementation : explorative research into the implementation of a sustainable marketing strategy in ongoing business practices

Governments play a vital role. Regulatory performance standards assist to drive non-labour resource efficiency. In the European definition sustainability means that the company does more than the legislation requires. In the past, the environmental rules and legislation were a bit fragmented. Even some environmental rules stunted some other rules. This dissension in rules and legislation give companies the chance to interpret rules somewhat freely. Furthermore, a lot of interviewees stated that in many cases it is not clear to them where to obtain several subsidies. Some interviewees mentioned also that compliance and supervision from the governance is not sufficient. This gives companies the freedom to stay in the inactive phase with respect to their sustainability activities. In the past decades developments have been accomplished which caused that companies could no longer rely on the legal framework and the societal acceptation. Parallel to this development begins the internationalization of the legislation. In this way, the legal framework gets more consistency, but on the other hand it will take a long time before new initiatives are supported on European level. An important conference on European level was the Climate Change Conference in Paris. This conference set new rules for companies in the area of sustainability. What became clear during this research is that still many legislation is contradictory. The U.S. and the European Union have encouraged the use of bio-ethanol as fuel. Bio-ethanol is mainly produced from crops that are grown specifically for energy use and include corn and wheat crops. One of the advantages of bio-ethanol over oil is that it is CO2 neutral. However, the production of fuel crops conflicts with the use of land to produce food. This has resulted in deforestation on one side and an increase in prices of basis food such as flour on the other side. The satisfaction of basic human needs is impaired by the unforeseen consequence of what seemed a good technological answer to the problems caused by the heavy use of oil for transport. Under the Energy Agreement five plants were closed and the Dutch government wants to reduce CO2 emission. However, last April a new coal fired power station was opened. The new plant is more clean than the plants were in an earlier stage, but still the opening of the new coal fired power station in The Netherlands will lead to an increase in CO2 emission.
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Research of Marketing Strategy on W Cemetery Project

Research of Marketing Strategy on W Cemetery Project

4Ps 营 销 组 合 理 论 被 归 结 为 四 个 基 本 策 略 的 组 合 , 即 产 品 策 略 (Product Strategy)、价格 策 略 (Price Strategy)、渠道 策 略 (Place Strategy)、促销 策略 (Promotion Strategy),它是企业实现销售目标的重要基础,它最早由杰罗姆·麦卡 锡于 1960 年在其《基础营销》 (Basic Marketing)一书中提出。这四种营销策略的 组合,因其英语的第一个字母都为“P”,所以通常也称之为“4P”。

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Tricone bit in Australia marketing strategy research

Tricone bit in Australia marketing strategy research

Through STP analysis, the company is committed to the development of Australian market, after several years of operation, it has become Australia’s second largest mining tricone bit pr[r]

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A Research on Polypropylene Marketing Strategy of Xiamen Company A

A Research on Polypropylene Marketing Strategy of Xiamen Company A

This paper includes seven chapters: Chapter One, Introduction; Chapter Two, The Related Theories, briefly described the related marketing and strategy theories, Michael Potter's Five F[r]

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Research on Marketing Strategy of China Post Parcel

Research on Marketing Strategy of China Post Parcel

With the rapid growth of e-commerce transactions, and an increasing proportion in the total retail sales of social consumer goods, e-commerce has become an important way to stimulate market demand. However, according to the increasing competition and the declining profit margin in domestic electronic commerce more and more enterprises and individuals turn to the emerging cross-border electronic commerce market. Although traditional Chinese foreign trade is developing slowly, cross-border electronic commerce has maintained a rapid growth trend. On the basis of statistics from China electronic commerce research center, in 2014 the national cross-border electronic commerce reached 4.2 trillion RMB, it experiences a 33.3% increase,with exports accounting for about 85.4%.
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Marketing strategy research and Practice In Rorke Data

Marketing strategy research and Practice In Rorke Data

Combined with the characteristics of disaster data in product sales, The Paper proposed the new sales strategy at the product, channel, service and promotion this four aspects;it resea[r]

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A Research on Marketing Strategy of LibeiYa Group

A Research on Marketing Strategy of LibeiYa Group

This thesis takes Libeiya Group(LBY) as the object of study.By conducting an analysis of the macro environment of the market it’s in,unveiling the status quo and the problems facing th[r]

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Marketing Strategy Research of NDXY Pharmaceuticals Company

Marketing Strategy Research of NDXY Pharmaceuticals Company

Enteral nutrition is a very good market prospect of products. However, the current domestic enteral nutrition manufacturing enterprises are faced with the same dilemma: consumer awareness of clinical enteral nutrition is low and Weak willingness to spend, the situation where economy underdeveloped areas more severe. These factors resulted in the clinical application of enteral nutrition products will be a long process. How to improve the consumer's perception of enteral nutrition, awake consumer demand, improve the product competition ability on the market, Enterprises need to shape the differentiation of brand and carry out effective marketing strategy.
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Research on the Marketing Strategy of Taiwan Company M

Research on the Marketing Strategy of Taiwan Company M

This thesis in studying company M in the present stage of the competitive environment, use the frame of strategy to analyze and verify with the competition theory, draft the feasible strategy, expect to win in the highly competition situation. And assist company M to deal with the competition of industry's environment in the future, discuss, analyze and draft strategy, expect to create the new Blue Ocean market.

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Research on Retail Business marketing Strategy of ICBC ——Taking Shanghai Branch as Example

Research on Retail Business marketing Strategy of ICBC ——Taking Shanghai Branch as Example

ICBC, as one of the world's largest bank by market value, is nowadays putting more emphasis on the development of retail business, but still is left behind compared with advanced forei[r]

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The ICT Business Marketing Strategy Research of China Telecom Enterprise Customer

The ICT Business Marketing Strategy Research of China Telecom Enterprise Customer

By studying STP theory and consumer behavior analysis theory, the customer of China Telecom has been further subdivided into several classes. And then the paper analyzes the customers’requirements, sorts out the problems in China Telecom ICT development and puts forward the several ideas, such as changing the current idea of ICT marketing and setting up the 4P theory in China Telecom ICT. In products planning, China Telecom must transfer to be a internet company, which means that China Telecom must focus on customers, pay attention to product quality and insist on developing the core products and integrating edge products. In price strategy, China Telecom need to tie up the traditional services and ICT services and change the traditional principle of one-time charges. In channel building, China Telecom must build the professional ICT distribution channel and build the national one-stop integrated service system. In promotion, China Telecom need to make targeted promotion strategy and dominates the market quickly. At the same time, the paper proposes the brand strategy, system building strategy and mechanism innovation strategy.
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Industry Marketing Strategy Research

Industry Marketing Strategy Research

Secondly, a scientific and standardized module of key account industry marketing was established according to the particularities of the telecom market, including the overall market si[r]

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Study of Beijing Telecom 3G Business Marketing Strategy

Study of Beijing Telecom 3G Business Marketing Strategy

In this paper, Beijing Telecom 3G for me study,by integrating theory with practice,Focusing on how to adjust the development strategy of Beijing Telecom 3G realize market breakthrough as the core, a comprehensive carding domestic competition environment and foreign experience, put forword to focus on customer group marketing strategy, and through focus group of young and group of difference operation strategy to drive overall 3G scale development, seize 3G the times change of market competition pattern.At the same time in the research of the tow groups characteristics and trend on the basis of the combination of telecommunication the operation ability and environment of Minstry of inside and outside edge, the tow groups of development planning and marketing strategy.
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The Impact of Relationship Marketing Strategy in Indonesia Retail Industries

The Impact of Relationship Marketing Strategy in Indonesia Retail Industries

This research aimed to examine the impact of relationship marketing strategy on customer loyalty in Indonesia’s retail industries. A questionnaire derived from previous studies and the relevant literature was completed by 182 retail customers in Jakarta. Multiple regression analysis assessed the impact on customer loyalty of four key constructs of relationship marketing (trust, commitment, communication, and conflict handling). The two variables (trust and commitment) had a significant effect and predicted a good proportion of the variance in customer loyalty. Moreover, they were significantly related to one another. The relationships investigated in this study deserved further research. Since the data analyzed were collected from one sector of the service industry in one region, more studies were required before general conclusions can be drawn. It is reasonable to conclude, on this evidence, that customer loyalty can be created, reinforced, and retained by marketing plans aimed at building trust, demonstrating a commitment to service, communicating with customers in a timely, reliable and proactive fashion, and handling conflict efficiently, reinforces and refines the body of knowledge relating to customer loyalty in service industries.
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Business Schools Use of CSR as a Corporate Marketing Strategy

Business Schools Use of CSR as a Corporate Marketing Strategy

elsewhere on a website, as e.g. in the „news section‟ or other specific section. For the above study this means that for business schools and faculties having established e.g. „community involvement‟ or „sustainaibility‟ as a separate portal in their main menu (which is quite common for private companies but less frequent for higher education institutions), our keyword search will only cover such particular menus in the total account of CSR occurrences on a website, without accounting for the occurrences within the three domains of CSR research, strategy and education, unless they are subordinated to these portals or subpages. Secondly, the restriction of our search to the five selected CSR keywords above, excludes a number of potential CSR occurrences in our study which might appear when searching for other concepts, such as e.g. „community involvement‟, „social
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