Top PDF SOCIAL MEDIA MARKETING: THE NEXT FRONTIER (AN EXPLORATORY STUDY ON SOCIAL MEDIA MARKETING PROSPECTIVE WITH REFERENCE TO PUNE CITY)

SOCIAL MEDIA MARKETING: THE NEXT FRONTIER (AN EXPLORATORY STUDY ON SOCIAL MEDIA MARKETING PROSPECTIVE WITH REFERENCE TO PUNE CITY)

SOCIAL MEDIA MARKETING: THE NEXT FRONTIER (AN EXPLORATORY STUDY ON SOCIAL MEDIA MARKETING PROSPECTIVE WITH REFERENCE TO PUNE CITY)

We invite unpublished novel, original, empirical and high quality research work pertaining to recent developments & practices in the area of Computer, Business, Finance, Marketing, Human Resource Management, General Management, Banking, Insurance, Corporate Governance and emerging paradigms in allied subjects like Accounting Education; Accounting Information Systems; Accounting Theory & Practice; Auditing; Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History; Financial Institutions & Markets; Financial Services; Fiscal Policy; Government & Non Profit Accounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy Economics; Real Estate; Regional Economics; Tax Accounting; Advertising & Promotion Management; Business Education; Management Information Systems (MIS); Business Law, Public Responsibility & Ethics; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Labor Relations & Human Resource Management; Marketing Research; Marketing Theory & Applications; Non- Profit Organizations; Office Administration/Management; Operations Research/Statistics; Organizational Behavior & Theory; Organizational Development; Production/Operations; Public Administration; Purchasing/Materials Management; Retailing; Sales/Selling; Services; Small Business Entrepreneurship; Strategic Management Policy; Technology/Innovation; Tourism, Hospitality & Leisure; Transportation/Physical Distribution; Algorithms; Artificial Intelligence; Compilers & Translation; Computer Aided Design (CAD); Computer Aided Manufacturing; Computer Graphics; Computer Organization & Architecture; Database Structures & Systems; Digital Logic; Discrete Structures; Internet; Management Information Systems; Modeling & Simulation; Multimedia; Neural Systems/Neural Networks; Numerical Analysis/Scientific Computing; Object Oriented Programming; Operating Systems; Programming Languages; Robotics; Symbolic & Formal Logic and Web Design. The above mentioned tracks are only indicative, and not exhaustive.
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Social Media in Virtual Marketing

Social Media in Virtual Marketing

Marketers and social scientists pay spe- cial attention to interpersonal communi- cation as it significantly changes consumer attitude and behavior (C. M. Cheung & Tha- dani, 2010). A bulk of literature is available on the power of word-of-mouth (WOM) communication and its e ff ects on brand image, brand loyalty and purchase inten- tion (Bauernschuster, Falck, & Woessmann, 2011) (Gil de Zúñiga et al., 2012). With the advent and popularity of social media, it has also become a medium for the word-of- mouth (WOM) communication more com- monly known as electronic word-of-mouth (eWOM) (C. M. Cheung & Thadani, 2010). Electronic word-of-mouth (eWOM) commu- nication refers to all the comments, opinions communicated by current, past or potential users through social media (Hennig-Thurau, Gwinner, Walsh, & Gremler, 2004).
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global social media marketing

global social media marketing

It’s hard to find the time to get social media right when you’re hopscotching between tools. When all your social media activity is in hubSpot, all that tweeting, posting and replying gets a lot easier. hubSpot’s social media tools were designed specifically for marketers. We started with the core needs marketers have and built in the one thing noticeably missing from every other tool available today: integration with a powerful contact database. because hubSpot is a completely integrated platform, social media becomes a serious marketing tool.
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C-Suite EDITION For Business Owners and CEOs. A Plan for Increasing Sales Revenues in Six Months

C-Suite EDITION For Business Owners and CEOs. A Plan for Increasing Sales Revenues in Six Months

Brand reputation and customer service also drive new sales, repeat sales and customer retention. Inbound Marketing blurs the lines between brand awareness and brand reputation because they utilize the same outreach strategy and tools. By providing high quality content and engaging and promoting via social media, you can accomplish both tasks. This is far more powerful than our traditional ideas about marketing and has a distinct advantage when it comes to capturing leads, converting and retaining loyal customers. In the place of mass marketing, we are creating networks of informed and interested people. Instead of broadcasting to an ever-reluctant audience, we are inviting them in for a chat. Effective use of inbound marketing also means that you should align your sales, marketing, production and support teams so that they are on the same page when it comes to business goals, publishing content and engaging with potential and existing customers in social media.
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Social Media 101. Tactics and Tips to Develop Your Business Online

Social Media 101. Tactics and Tips to Develop Your Business Online

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

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On the Taxonomy of Social Media Marketing

On the Taxonomy of Social Media Marketing

Lastly, in the case of social media, it is a little more complicated. Usually, social media will be considered as the place of word-of-mouth communication. Therefore, it is considered that it is difficult to control and/or management the social media by companies. However, a direct marketing approach through the social media is possible. In some case (for example, flash marketing), the coupon will be distributed. These are the marketing activities to be carried out through the official Twitter and Facebook companies. On the other hand, it is also possible to reach out to customers of Twitter and Facebook account. Companies can find the customer's account by performing ego- searching. Thus, it is possible to talk directly to the customer’s account. Such interactivity is characteristic of social media.
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Social Media ROI: Customer Engagement, Brand Interactivity, and Revenue

Social Media ROI: Customer Engagement, Brand Interactivity, and Revenue

Nearly half of all retailers (47%) are focusing on allocating dedicated resources to social media. These resources include not only technology investments, but human capital support as well. This human capital may be tasked with monitoring social media pages for positive or negative feedback. They may also be tasked with coordinating marketing campaigns with increased interest in a particular product or service. For example, if apparel retailer Wet Seal is monitoring increased interest in a particular outfit that their virtual "try-on" program has yielded, they may choose to offer a specific promotion tailored around those products. Given that less than half of small, medium, and large retailers are currently utilizing automatic social media monitoring programs (Figure 2), dedicated human capital resources may be necessary to record such interest with appropriate depth of information, and coordinate this activity with existing marketing programs.
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Impact of social media marketing on brand equity

Impact of social media marketing on brand equity

ideological and technological foundations of web 2.0, and allow the creation and exchange of user generated content.” Social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and create, discuss, and modify user- (Kietzmann, Hermkens, McCarthy, & (Garnyte & Perez, 2009) argue that social web tool which enables users to become active creators of the content, to communicate with each other actively, create and exchange various information. Social media comprise both the conduits and the content disseminated through interactions between individuals and organizations (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Social media encompasses a wide range of online, word-of- mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and sites, to name a few (Mangold & There are literally hundreds of different social media platforms (e.g., social networking, text messaging, shared photos, podcasts, streaming videos, wikis, blogs and oups). Social media include, social networks, INTERNATIONAL JOURNAL OF CURRENT RESEARCH
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The Impact of Social Media on Purchasing Intentions of Green Products

The Impact of Social Media on Purchasing Intentions of Green Products

For effective and productive web 2.0 century, Social Media strategy must be consolidate with marketing strategy. Based on [4], contribution and awareness need to be combined with different nonsocial media ones. For example, facebook page, twitter account, have to be on all advertisement including print, television advertisement to engage people with social media community and people can get updates and all other information through that community. Social Media marketing strategy works when users are aware of and they use it in a effective way, hence, with selecting relevant policy, whether it is weblog, specific social network, viral video and email it plays important role in social media marketing strategy’s success plan. A effective social media marketing strategy can gather feedback from target audience and it gives good information to marketers to measure their performance based on the gathered real feedback [4].
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Digital Marketing Success

Digital Marketing Success

• How to use social media to market your business • How to develop a social media marketing plan • The six secrets to digital marketing success.?. mar·ket·ing Noun.[r]

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Social Media Marketing Mix: Applicability Review for Marketing in Education

Social Media Marketing Mix: Applicability Review for Marketing in Education

In a report, it is being stated that almost 39% youths are using social media & Indians spend more time on social media than on any other activity on the Internet. Hence authors believe that the social media surely will be the better for marketing of education. This paper has investigated the suitability of 8 P’s framework of Marketing to the social media to support the author’s choice of using the social media for marketing in education. Use of latest technologies in marketing is always desired, so does the social media as it gives the greater impact through the better visual effects with high degree of appealing & better effectiveness, low cost, high sustainability, and better influence on target market with ease and sophistication as compared to the traditional marketing strategies. Hence we conclude that social media has emerged as one of the best options for marketing in education proving more convincingly and will certainly grow further with age of time.
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Contextual Personalization. The next frontier in customer engagement. John Fleming Marketing Director, Webtrends EMEA & AsiaPac

Contextual Personalization. The next frontier in customer engagement. John Fleming Marketing Director, Webtrends EMEA & AsiaPac

The following graphic shows that the flow of information captured from multiple sources, including web, social, big data and in-store, can be used to help create visitor profiles. Adding this to behavioral scoring allows for segmentation where recent big data such as social media sentiment and demographic data can be inserted and used to deliver online personalization, as well as driving action systems to mobile apps, email or in-store tills.

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A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity

A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity

A critical evaluation of online marketing, such as viral marketing and social media marketing, reveals that the need for creativity is even higher than in offline marketing, due to an absence of interpersonal relationships (Fillis, 2002). This is supported by Mangold and Faulds (2009) who claim that both viral and social media marketing require creative thinking in order to achieve the deliberate results. A possible disadvantage that might result from an excessive utilization of creativity is that the content might get viral or get shared through social media platforms, but the message undergoes disregard (Hemphill, 2002). It can be stated that creative forms of online marketing benefit from creative thinking, on condition that the core message is communicated unambiguously (Dobele, et al., 2005).
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Social media : their role as marketing tools in B2B Marketing

Social media : their role as marketing tools in B2B Marketing

blogs and the corporate website. Organizations can for example blog and make use of their corporate website or social networking sites in order to disseminate information to their customers about their products, services or brand; in addition, blogs and social networking sites can be used to access information about their customers and the competitors (Callebaut, 2011; Mangold & Faulds, 2009; Scott, 2010; Shih, 2009). Brand loyalty can also be increased with the help of blogs, because the organization has better and more personally contact with the customers and other stakeholders (Callebaut, 2011). In addition, social media can also affect brand loyalty positively by online loyalty programs where customers, and also suppliers and distributors can for example gain points when they purchase something or when they do business in another way (Kietzmann, et al., 2011; Mangold & Faulds, 2009; Nair & Sidhu, 2009). Loyalty programs are of importance for organizations in order to keep the stakeholders satisfied, reliable and loyal to the organization, which finally results in the retention of the customers, suppliers, and other stakeholders. Furthermore, with the help social networking sites, it becomes easier to segment (potential) customers and as a consequence, organizations can more easily focus on a small group of customers with the same interests rather than focus on the whole market (Oliva, 2009). This leads to the fact that the marketing strategy of organizations can be better adapted to the specific groups of customers. Subsequently, organizations are then able to focus on such groups of businesses as customers, by matching the organizations’ profiles with their market targets to use social networking sites as marketing tool (Kerkhof
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Special Issue ISSN:2278-4853 Vol 5, Issue 4, April 2016 Impact Factor: SJIF 2013=4.708

Special Issue ISSN:2278-4853 Vol 5, Issue 4, April 2016 Impact Factor: SJIF 2013=4.708

Social media is a group of internet applications which build on the ideological and technological foundations of web and which also allow the creation and exchange of user generated contents. With the rise of social media, power seems to have shifted from marketing managers to individuals and communities. By relying on the value creation perspective from a knowledge economy viewpoint, the main aim of my paper is to verify if the introduction of social media may be considered as an evaluations or a revaluation of relationship marketing, given that social media have empowered users to connect, share and collaborate by creating spheres of influence that have fundamentally altered the way in which marketers engage in influencing activities. Users are, indeed, no longer passive participants but they play an active role in the media process since they have become an important and productive source of content on the web. By focusing on the customers, social media provide them with more effective and affordable communication tools that enable them to participate in value adding and marking mix decisions by connecting and interacting not only with seller but also with others stakeholders. The interactive nature of social media is likely to lead to the blurring of the role integrity of sellers and customers by expanding the role of customers and including them in the creation of value, thus leading them to become co-creators and co-producers. Identification and description, according to an economic managerial perspective, of the constitutive elements of a theoretical framework which allows us to analyze the relationship between relationship marketing and social media marketing.
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Digital Marketing Insights and Opportunities in Kosovo

Digital Marketing Insights and Opportunities in Kosovo

In recent decades, we have witnessed an ever increasing concentration of companies towards the consumer. This has come as a result of various factors, of which an important one has been the digital revolution, which has empowered consumers by giving them access to information and access to one another on a global scale. In an attempt by companies to adapt to this customer empowerment in order to achieve a greater profitability by better serving customers, digital marketing was born. Digital marketing includes various methods of achieving marketing goals by using digital tools, including: search marketing, social media marketing, email marketing, mobile marketing, content marketing, etc. While digital marketing has proven to be very successful in developed countries around the world, in Kosovo it does not have a significant presence. Either way, the development opportunities of this field in Kosovo are plenty. In Kosovo, the percentage of internet users is quite large. This means that there is an almost unexploited market online. The main reasons why digital marketing can succeed in Kosovo are: low cost compared to traditional marketing (TV, radio, billboard, etc.), a positive attitude of businesses towards digitalization, a large number of potential customers, and an emphasized need for professionals in this field.
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INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE OF SOCIAL MEDIA

INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE OF SOCIAL MEDIA

1. Facebook: Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Facebook was introduced as a simple networking device for college students, mainly planned to allow students to let their friends know where the parties were, and to look at the pictures from those parties after that. The main method that businesses use to utilize Facebook’s marketing potential is by creating a “page” for their business, which Facebook users can follow. Businesses can then use their page to advertise their products, offer deals, and build their brand. 2. Twitter: Like Facebook, Twitter began as a social networking tool- a system for friend to keep in touches—but has blossomed into a full-scale business marketing tool. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006, the site was launched. Twitter uses 140 character “tweets” (short messages) that appear in the homepage of all users who “follow” the account. Businesses can use these to release news, market their products, and direct interest to special offers and novel content.
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Social Media Marketing: Changing the Face of Marketing in India

Social Media Marketing: Changing the Face of Marketing in India

1) Increase Product & Brand Awareness: Marketing on social networking sites will increase awareness by increasing the online presence of your products and brand. When the company creates a group or organizes a promotion on a social networking site, the members are reminded of your brand and website with every interaction. Since the customers are deciding what groups they want to join and what information they want to receive, this information is usually received.

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Key Words: Internet marketing, social media marketing, mobile advertising

Key Words: Internet marketing, social media marketing, mobile advertising

company driven messages sent out to mass markets. Often this means that companies are spending money on nontraditional or nonmeasured media to reach customers. Advertising spending in newspapers and magazines, for example, has fallen every year for eight years in the United States. But there has been healthy growth in the digital arena which now accounts for about 20% of total advertising spending. ZenithOptimedia predicts that global internet advertising will grow by 14.6% in 2013 compared to just 1.7% for traditional media. Search marketing, dominated by Google, takes half of all the advertising dollars spend on internet marketing. Marketers debate whether internet advertising’s objective should be to raise customer awareness or lead to direct action or purchase by the customers. In the past the awareness side came from display advertising such as magazine ads or television commercials. Today, awareness (or buzz) is thought to be achieved more through “likes” on Facebook or mentions on Twitter. In the past the direct action came from techniques such as tele- marketing, direct mail, or coupons. Today direct action comes from the customer clicking on a link and taking action or making a purchase.
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Social media strategies in practice : are they actually being used?
An analysis on social media (strategy) implementation of Dutch SMEs

Social media strategies in practice : are they actually being used? An analysis on social media (strategy) implementation of Dutch SMEs

According to Moghrabi and Al-Mohammed (2016), social media has seized a considerable share of everyday life activities, especially due to the multitude of purposes of social media activities. Therefore, it only makes sense that companies and businesses would decide to take advantage of the benefits offered by social media, and integrate social media within their organizations in order to help them achieve their strategic goals and objectives. Social media had the power to transform organization’s business model from operations, marketing and not ending with sales. Whether they were small businesses or big operating companies, many businesses nowadays cannot operate without the aid of social networking sites. Social networking sites are different from traditional online marketing channels because they have the ability to gather, parse, and sort valuable demographic data, on daily basis. From a business perspective, integrating social media inside of a business and aligning it with an organization’s strategies and goals has turned out to be less of an alternative, and even more a need in today’s aggressive and dynamic business environment. The reason is that organizations must recognize the demands of the global competitive business environment and respond promptly in addition to ensuring that they predict trends in those environments. By embracing online social networking, and building up a culture of client centricity supported by the use of social networking channels, organizations can develop a competitive advantage. Social media has forced companies to change their infrastructure, influence their strategies and transform their objectives to include a social media specific target. As examples: obtaining one million followers online, creation of dedicated social media teams, a dedicated budget, and minimizing the volume of poor comments which may
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