[PDF] Top 20 Social media use by SMEs in Greece : a uses and gratifications approach
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Social media use by SMEs in Greece : a uses and gratifications approach
... With social media, Greek SMEs can enable fast and viral distribution of content or offers, that may reach far beyond what could be done through traditional channels (Baird & Paranis, ...that ... See full document
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Social media and mental health: Uses and gratifications of social networking in relation to depression, anxiety and offline relationships among young adults
... make use of social media and if these factors influence mental health disorders such as depression and anxiety as well as offline relationships, a quantitative cross-sectional survey study was ... See full document
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Social inhibition and its correlation with the uses and gratifications of internet use : a study about the predictors of excessive internet use
... The uses and gratification approach was first presented by Katz, Blumler & Gurevitch in ...This approach has widely been applied to a variety of media (Palmgreen, Wenner & Rosengren, ... See full document
18
The allure of luxury brands’ social media activities: a uses and gratifications perspective
... the use of in-depth ...methodological approach responds to calls for further qualitative UGT research (Dunne et ...and gratifications are sought by ... See full document
37
Uses and Gratifications of Social Networking Websites among Youths in Uyo, Nigeria
... the Uses and Gratifications Theory, also called Needs and Gratifications ...people use certain media rather than on the content. Uses and Gratifications theory was ... See full document
17
SINGLE MOTHERS AND SOCIAL MEDIA USES – TRENDS AND BEHAVIOR
... that media usage (Internet, television, radio magazines, newspapers, movies, and books) has a considerable impact on dress and appearance, and influences fashion involvement both amongst solo and partnered ... See full document
13
YOUTH EMPOWERMENT THROUGH CITIZEN JOURNALISM: A CASE FOR BAUCHI DIOCESE, NIGERIA
... on social media with friends and family, share thoughts, opinions and information with millions of others across the ...people use the media based on social factors, media ... See full document
7
Consequences of Social Media use Among Adolescents in Nigeria
... of social media use among ...certain social media activities on the health of young people and how such activities can propel risky behaviours among ...of social media ... See full document
8
An Examination of the Uses and Gratifications of Utilitarian and Experiential Online Shoppers
... on media effects theory in the 1970s, Elihu Katz was interested in the audience's active role in choosing ...their media choices and why they actively chose certain media over ...between uses ... See full document
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Uses And Gratifications In Developing User Satisfaction And Positive Electronic Word Of Mouth (Ewom) On Facebook: A Cross Cultural Study Between South Korea And Tanzania
... of uses and gratification in developing user satisfaction and hence enhance positive eWOM on ...the uses and gratification to the SNSs that have turned out to be popular among users all over the world, most ... See full document
11
<p>Social Media Use By People With Diabetes In Saudi Arabia: A Survey About Purposes, Benefits And Risks</p>
... to use social media were to search for general information about diabetes and food, and to com- municate with other patients with diabetes to obtain sup- port and share ...using social ... See full document
10
Beginning, persisting, and ceasing to play: A Stage uses and gratifications approach to multiplayer video games
... mass media research – the uses and gratifications approach was one of the tools used to understand our new relationship with this media phenomenon (Ruggiero, ...of media ... See full document
25
Exploring Social Media as a Strategy for Small and Medium Enterprises (SMEs) Performance: Evidence from Oyo State, Nigeria
... that SMEs have retained their position as the backbone of the developed and developing countries as they account for about 70 and 95% of all business entities in most countries around the world and also create ... See full document
8
A case study of religious engagement online: how Malaysian Muslim students access Islamic information
... INFORMED CONSENT FORM (BORANG PERSETUJUAN BERMAKLUMAT) You have been invited to take part in the research study being conducted to learn more about perspectives and motives for media preferences in religious ... See full document
68
Music Consumption in the Dominican Republic: Technological Changes, Uses, and Gratifications
... In Latin America, popular music was developed in the early nineteenth century involving semi-popular theatrical genres and salon music (Bethell, 1998). After the Second World War, urban growth in most Latin American ... See full document
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An Examination of the Role of the Communicator on Gratifications Attained on Social Network Sites
... online social network sites were conceived of, it was noted that the Internet allows users to act as both sources and receivers of information (Dizard, ...a media user was pursued by Jeffres and Atkin ... See full document
19
Social career management: social media and employability skills gap
... Online social networking seamlessly enables real-life relationships through information technology (Calabrese & Borchert, 1996), facilitating the building of new relationships, maintaining existing ones and ... See full document
15
SOCIAL MEDIA AND YOUTH A STUDY OF USES AND IMPACTS
... the social media networking in the domain of youth. The social media referencing which is used in the research tool are Face book, Skype, YouTube, Twitter and ...being approach by this ... See full document
25
Uses and Gratification of Posting Selfies on Social Media
... employing uses and gratification theory have offered insight into understanding user motives in an internet dominated ...that gratifications for sharing photos on Facebook include affection, attention ... See full document
39
Navigating the Social Landscape: An Exploration of Social Networking Site Usage among Emerging Adults
... Also founded in 2006 – and by far the most popular microblogging platform – Twitter currently has 271 million active users generating more than 500 million tweets every day (Twitter, 2014). As mentioned, the primary ... See full document
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