[PDF] Top 20 A STUDY ON THE DETERMINANTS OF PESTER POWER AND THEIR IMPACT ON FAMILY BUYING DECISION

... his family, friends and relatives. This study is an attempt at understanding the roles played by family members and the social influences in purchase of consumer durables ...final decision and ... See full document

... the study, the television advertising depends on how the people loves television advertising, seems positively or negatively (Rossiter, ...one study it it was concluded that a advertisement appeal has ... See full document

... the family buying ...nuclear family norms and the non-proximity of other kith and kin’s play a major role in making children as the most influential group as decision makers in family ... See full document

... for family use or for their personal use (Rose et ...in family along with the nagging effect that they have on their parents has increased drastically ahead of what he or she can earn when their purchase ... See full document

... in family, who directly influence their parents and elders buying decision of right from low value goods to high value ...for buying or in selection of ...children study in Samacheer ... See full document

... (1986) study states that compulsive buying behavior is positively associated with excitement-seeking ...of buying may temporarily elevate the mood and self-esteem of a compulsive buyer; however it is ... See full document

... this study was calculated using a single population proportion formula considering the following assumptions: proportion of married women who had decision-making power was 67%, 5 95% CI, 5% margin of ... See full document

... following study criteria: (1) the child in the family was between the ages of 6 and 10 (if there was more than 1 child in the family in this particular age range, the company randomly picked one ... See full document

... the decision making process for Romanian ...to study tourist behavior in relation to different types of tourism activities (mass tourism, niche tourism, and macro-niche tourism, which is further subdivided ... See full document

... This study had been focused on the objective of finding out the determinants of blended edible oil purchasing behaviour of consumers in ...are buying oils on the basis of taste, price, and health ... See full document

... As part of the broader Defense Innovation Initiative, the LRRDPP seeks to explore and develop new technologies and approaches to warfighting. Our superiority has never been guaranteed, and today it is being increasingly ... See full document

... on buying brown goods Ratimosho or Rotimosho, (2003) found that refunds and rebates are generally viewed as a reward for purchase; they also appear to build brand ... See full document

... consumer buying behavior in India is still ...This study aims at improving the understanding of online consumer behavior by investigating various factors affecting intention to purchase ... See full document

... Mobile application is capable of activating activate customers’ interest in purchasing (Lee, 2016; Lurie, 2018) using advanced technology. This leads towards the development of a relationship with customers by using ... See full document

... over decision making, but with considerable heteroge- ...men’s decision-making power regarding the use of contraception is significantly increased by receiving Bolsa ...the decision ma- ker ... See full document

... A BSTRACT -TV advertisement plays an important role on consumer behavior but it is the most effective way to reach the adolescent and encourage them to buy the product. This study is aiming to study the ... See full document

... the impact of green marketing mix, lifestyle, social representation and trust in influencing consumer buying ...making decision to purchase. The decision making depend on how consumer identify ... See full document

... in decision-making (Silayoi & Speece, 2004, 2007; Kuvykaite et ...strong impact on consumer purchase decisions, as this information reduces uncertainty and creates product credibility (Silayoi & ... See full document

... The family is may be the most influencing factor for an ...Each family member may strongly believe that he or she exert a great deal of influence in some decision and little in others, independent of ... See full document

... the study (66%) respondents agreed that the e-commerce in commercial means has more advantages than traditional commercial methods and (7%) respondents are disagreed,(27%) respondents stated that they don’t know ... See full document