[PDF] Top 20 Sustainable touring: exploring value creation through social marketing

Sustainable touring: exploring value creation through social marketing

... a social marketing mix to support the social change ...common marketing concepts; for example, the application of a social marketing mix implies that a consideration of ... See full document

18

Exploring the Sustainable Shareholder Value of Corporate Social Responsibility Activities

... and social capital which ultimately generate sustainable shareholder ...shareholder value is found to be positive ...shareholder value differs across the industries and ...shareholder ... See full document

13

A Social Marketing Approach to Value Creation in Financial Inclusion

... to social marketing theory is that this study seeks to clarify the concept of value in the government social marketing program by identifying the value creation existing ... See full document

13

THE IMPACT OF CAPABILITY INNOVATION TO MARKETING PERFORMANCE THROUGH VALUE CREATION AT THE CENTER OF SMALL AND MEDIUM KNITTING INDUSTRY IN BANDUNG

... of value creation, for instance by developing new products and/or services, creating in both radical or incremental change, based on the needs and demand of their customers (Baregheh et ...create ... See full document

12

The dynamics of social media and value co-creation

... resources. Value creation must not be considered as something that takes place through the manufacturing ...of marketing actions that finally control and create value in numerous ... See full document

26

Value Engineering in SME trade through Socially Responsible Initiatives

... and social responsibility share some common portions, but are not exactly the ...same. Social responsibility embraces ...while social responsibility endeavours to empower people for the current and ... See full document

10

Value co-creation through multiple shopping channels: The interconnections with social exclusion and wellbeing

... practical social support. Four items for social exclusion reflect loneliness and lack of social interaction ...and social commerce for shopping ...of value co-creation, namely ... See full document

32

Improving customer equity through value creation and value appropriation

... individual marketing processes and marketing capabilities, and their effects on the firm’s performance ...current marketing research practice, stating “most work in marketing area focuses on a ... See full document

108

Marketing Value Co-Creation for Consumers on Open Innovation Platforms

... other social media have opened their application programming interfaces to allow the public and developers to create their own tools for creating advertisements and content into Facebook, creating a competitive ... See full document

7

How Factors Affect Value Creation and Satisfaction of IT Outsourcing? From the Perspectives of Social Theory

... strengthen value creation and then clarify new types of personal questions to research when describing such ...their value systems to mirror such an ...distinct value systems. The concurrence ... See full document

19

Value creation space : the role of events in a service dominant marketing paradigm

... of value creation (Vargo and Lusch, 2004), and the notion of marketing space, which is a term adopted to reflect the transient temporal and physical reality that events provide, as detailed in ... See full document

39

Increasing the resilience and adaptive capacity of cities through entrepreneurial urbanism

... of value generation such as social change and social equity (Bjerke ...communities. Through ethnographic study he describes entrepreneurship in this context which involves the “ the ... See full document

19

Corporate social responsibility through creating shared value

... more sustainable practices in their supply chain, including the promotion of water ...performance through reduced energy consumption following operational energy efficiency measures and a move towards ... See full document

8

A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales

... the value of exchange is embedded in the operand resource, or the ...i.e. value-in-exchange, whereas the former group simply wants a good environment for effective teaching and learning, ...i.e. ... See full document

45

uMabatha: Decolonizing Shakespeare Using a Multi-Accentual Medium

... the social and historical context of its medium ...Zulus through writing of his script, and even to members of other language groups through the use of radio, Msomi has begun a process of ... See full document

8

Exploring knowledge value creation practices: An interpretive case study

... Value creation is grounded in the appropriate combination of human networks Wenger et al., 2002, social capital Huysman and Wulf, 2006, intellectual capital Liebowitz and Suen, 2000, and[r] ... See full document

231

Re-defining rural marketing: Insights from touring theatre

... rural touring makes no commercial sense: the company’s r ural tours incur significant deficits due to the high fixed costs (namely wages, set, travel and accommodation) and the low income from reduced price ticket ... See full document

23

The call of the whole in understanding the development of sustainable ventures

... on sustainable entrepreneurship and entrepreneurship more ...for sustainable development and their ultimate entrepreneurial ...distinct social context and dictates specific logics of action and ... See full document

59

Digital Marketing and Value Creation

... sales. Social marketing builds communities around brands, which drastically increases repeat ...of Social Media Marketing: • Dependent: Social marketing relies on customers being ... See full document

13

From conspicuous to considered consumption : a harm chain approach to the responsibilities of luxury fashion brands

... it through an additional dimension, namely ‘institutional forces causing ...norms, through the weakening and disappearance of sets of beliefs due to functional, political and social ... See full document

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